Publications

Publications

Filter Results: (7) Arrow Down

Show Results For

Austin, Julia B.Remove Austin, Julia B. →

Page 1 of 7 Results
  • August 2021
  • Case

Wymsee

By: Julia Austin, Sarah Mehta and Tom Quinn
Wymsee was a company that aimed to develop a mobile application (app) that would allow television audience members to identify and purchase clothing or accessories worn by characters in the program they were watching, with the Wymsee founders taking a percentage of... View Details
Keywords: Business Model; Business Plan; Business Startups; Film Entertainment; Television Entertainment; Technological Innovation; Knowledge Acquisition; Product Positioning; Opportunities; Adaptation; Mobile Technology; Entertainment and Recreation Industry; Motion Pictures and Video Industry; Technology Industry; United States; New York (city, NY)
Related
  • December 13, 2017
  • Article

What It Takes to Become a Great Product Manager

By: Julia Austin
As an aspiring product manager (PM), there are three primary considerations when evaluating the role: Core Competencies, Emotional Intelligence (EQ), and Company Fit. The best PMs have mastered the core competencies, have a high EQ, and work for the right company for... View Details
Keywords: Management; Product Development; Personal Development and Career
Related
  • September 2016 (Revised May 2017)
  • Case

Help Scout

By: Shikhar Ghosh, Julia Austin and Christopher Payton
Related
  • Teaching Interest

Product Management 101 & 102

By: Julia B. Austin
Julia previously taught Product Management 101 & 102 (PM 101/102). This is a two-semester project-based course that uses a learning-by-doing approach to build basic product management skills. Students evaluate user needs and specify functional requirements... View Details
  • Teaching Interest

Startup Bootcamp

By: Julia B. Austin
The Startup Bootcamp is an immersion program for first-year HBS MBA candidates that uses a learning-by-doing approach to build skills required as an early stage entrepreneur. View Details
  • Teaching Interest

Startup Operations

By: Julia B. Austin
Startup Operations is designed to provide hands-on guidance through the early stages of building your business. Students will test assumptions and hypotheses to evolve their product, build their strategic and operating roadmaps, create organizational plans and... View Details
  • Teaching Interest

The Startup Toolkit

By: Julia B. Austin
This SIP is an abridged version of Startup Bootcamp and is for students who want to develop the skills they need to understand their customer pain points, jobs to be done and a cursory exploration of the core elements of getting a startup off the ground. View Details