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Publications
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- Faculty Publications (70)
- June 2020
- Teaching Note
Armarium: Luxury Fashion Brands for Rent
By: Jill Avery and David Fubini
Armarium, a two-sided digital platform that offered consumers the opportunity to rent the most coveted, current season high fashion clothing and accessories from the top global luxury brands, had emerged from its first sales season with two distinct customer segments:... View Details
Keywords: Luxury Brand; Fashion; Sharing Economy; Two-sided Marketplace; Target Market; Customer Selection; Marketing; Brands and Branding; Luxury; Two-Sided Platforms; Business Model; Growth and Development Strategy; Customer Value and Value Chain; Fashion Industry; Consumer Products Industry; United States; North America
- April 2020
- Teaching Plan
Malcolm Turner at Vanderbilt
By: David G. Fubini, Amy Klopfenstein and James Barnett
This teaching plan serves as a supplement to the case “Malcolm Turner at Vanderbilt,” HBS 420-024. The case examines the early decisions of Vanderbilt University’s new athletic director, Malcolm Turner. A newcomer to college athletics, Turner made a series of... View Details
- March 2020 (Revised October 2020)
- Case
Board Director Dilemmas—Digging into Detail
By: David G. Fubini, Suraj Srinivasan and Amram Migdal
This case explores a new board director who asks a detailed question about a footnote in the lengthy board packet distributed to directors by management. The case allows for discussion about the amount of information and level of detail provided by management, the... View Details
- March 2020 (Revised May 2020)
- Case
Board Director Dilemmas—Family Affairs
By: David G. Fubini, Suraj Srinivasan and Amram Migdal
This case focuses on a new director who must help resolve a disagreement between two generations of leaders in a family business. The case raises questions of the proper role and approach for a director trying to manage a legitimate disagreement between shareholders... View Details
- March 2020 (Revised May 2020)
- Case
Board Director Dilemmas—Incorrigible CEO
By: David G. Fubini, Suraj Srinivasan and Amram Migdal
This case focuses on a new director who, along with fellow directors, struggles with the inappropriate behavior of an otherwise competent—even brilliant—founder and CEO. This case is part of a series of vignettes that capture different dilemmas faced by directors as... View Details
- March 2020 (Revised September 2020)
- Case
Board Director Dilemmas—Pushing Senior Management
By: David G. Fubini, Suraj Srinivasan and Amram Migdal
This case explores a new board director who wants more detail from the management team than his fellow directors are willing to press for. New board director Sam Pesca is frustrated that CFO Alex Marotta provides only a minimal two-page financial summary at board... View Details
- March 2020 (Revised May 2020)
- Case
Board Director Dilemmas—Sharing Expertise
By: David G. Fubini, Suraj Srinivasan and Amram Migdal
This case focuses on a new director who was invited to the board specifically due to her expertise in a technical area. The case allows for discussion of the board director’s appropriate role: to advise and direct management or to ask thoughtful questions about... View Details
- January 2020 (Revised July 2020)
- Case
Chemours (A)
By: David G. Fubini and David Lane
The July 2015 spin-off of DuPont’s performance chemicals division as the independent company Chemours burdened new CEO Mark Vergnano and his team with perilous challenges. Despite market-leading offerings in several areas, the company faced a glutted market for its... View Details
- January 2020
- Supplement
Chemours (B)
By: David G. Fubini and David Lane
Supplement to the (A) case, describing actions taken by Chemours CEO Mark Vergnano and members of his executive team to execute a successful turnaround of the company. View Details
- January 2020 (Revised November 2020)
- Case
Crisis at the 11th Hour
A successful lawyer describes an important decision she had to make as a young attorney about whether to disclose information in a contract. View Details
- November 2019
- Case
Malcolm Turner at Vanderbilt
By: David G. Fubini and James Barnett
Malcolm Turner becomes the new athletic director at Vanderbilt University, tasked with increasing athletics-related revenue and improving on-field performance, while maintaining Vanderbilt’s academic rigor for student-athletes. View Details
- July 2019 (Revised January 2023)
- Module Note
Post-Merger Integration Action Planning
By: David G. Fubini, Ryan Raffaelli and Matthew Wiger
- July 2019 (Revised November 2022)
- Case
Backstage at Boston Ballet
By: David G. Fubini, Ryan Raffaelli, Begum Agca Okutgen and Julia Kelley
This case asks students to consider how to prioritize goals when placed in a new leadership role. In August 2014, Meredith “Max” Hodges became the youngest Executive Director (ED) in the Boston Ballet’s 51-year history. In her first year, she was able to claim several... View Details
Keywords: Organizational Behavior; Managing Change; Strategy Execution; Priorities; Arts; Buildings and Facilities; Decision Making; Theater Entertainment; Leadership; Business or Company Management; Mission and Purpose; Organizational Change and Adaptation; Strategic Planning; Problems and Challenges; Nonprofit Organizations; Strategy; Marketing; Price; Fine Arts Industry; Entertainment and Recreation Industry; Education Industry; United States; North America; Massachusetts; Boston; New England; Northeastern United States
- April 2019 (Revised April 2024)
- Case
Wendell Weeks at Corning Inc.: Extending a History of Life-Changing Innovations (A)
By: Ryan Raffaelli, David G. Fubini and Aldo Sesia
This case examines the leadership challenges associated with maintaining a culture of innovation in established organizations. It asks students to step into the shoes of a leader faced with making several tough decisions about when to invest (or to stop investing) in... View Details
- January 2018 (Revised July 2019)
- Case
Big Apple Circus: Time to Fold the Tent?
By: David G. Fubini and Matthew Wiger
By 2016, the Big Apple Circus has weathered many storms in its 38 seasons as one of the most well-known New York City nonprofits. Will Weiss, the executive director, has witnessed his share of chaos during four years at Big Apple. After a slight resurgence following... View Details
- December 2017 (Revised March 2019)
- Case
Armarium: Luxury Fashion Brands for Rent
By: Jill Avery, David Fubini, Natasha Dossa and Devon Stewart
Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted, current season high fashion clothing and accessories from the top global luxury brands, had emerged from its first sales season with two distinct customer segments:... View Details
Keywords: Brand Management; Retailing; Sharing Economy; Luxury Brand; Ecommerce; Startup; Fashion; Brand Positioning; Customer Acquisition; Internet Marketing; Marketing; Marketing Channels; Marketing Strategy; Brands and Branding; Business Startups; Luxury; Consumer Behavior; Growth and Development Strategy; Social Media; E-commerce; Fashion Industry; Retail Industry; Apparel and Accessories Industry; United States; North America
- November 2017
- Supplement
Merging American Airlines and US Airways (B)
By: David G. Fubini, David A. Garvin and Carin-Isabel Knoop
Exhibit to Merging American Airlines and US Airways (A) case. In February 2013, US Airways announced that it would merge with American Airlines to create the world’s largest airline. Doug Parker, the CEO of US Airways, would become CEO of the new American Airlines... View Details
- November 2017 (Revised June 2019)
- Case
Winning (and Losing) the Olympics: Boston 2024 (A)
By: David Fubini, Ethan Bernstein, Mark Saadine, Sarah McAra and James Barnett
Two leadership groups from Boston 2024 negotiate with government bodies, community leaders, and Olympic officials in an effort to bring the 2024 Olympics to Boston. View Details