Publications
Publications
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(120,048)
- Faculty Publications (351)
- January 2013 (Revised April 2013)
- Case
OSI in China
By: David E. Bell and Mary Shelman
OSI, one of the world's largest suppliers of processed meats to McDonald's and other QSRs, was in the middle of a $400M expansion in China that included backward integration into poultry production. However, its current customers took only a portion of each bird... View Details
- December 2012 (Revised April 2013)
- Case
Olam: On a New Course
By: David E. Bell, Forest Reinhardt and Mary Shelman
From modest beginnings as a cashew trader in Nigeria, Olam, founded by Indian nationals in 1989, has grown into a leading global agricultural trading company, with annual revenues of $14 billion. The company recently has begun investing in farms and in the production... View Details
- December 2012 (Revised April 2013)
- Case
Exima Agro-Industrial Holdings
By: David E. Bell and Damien P. McLoughlin
- December 2012 (Revised April 2013)
- Case
Greencore
By: David E. Bell and Natalie Kindred
Patrick Coveney, CEO of Greencore, one of the top producers of private label prepared foods sold through UK grocery retailers, was assessing Greencore's growth options. Growth potential was limited in the UK, a mature market in which retailers were unlikely to grant... View Details
- December 2012
- Case
Ocean Mist Farms
By: David E. Bell, Jose B. Alvarez, Mary Shelman and Michael Norris
In late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk commodity. View Details
- December 2012 (Revised March 2013)
- Case
Agriculture in Mexico
By: David E. Bell, Regina Garcia-Cuellar and Cintra Scott
- September 2012
- Teaching Plan
Marine Harvest: Leading Salmon Aquaculture (TP)
By: David E. Bell and Ryan Johnson
- September–October 2012
- Article
One-Switch Conditions for Multiattribute Utility Functions
By: Ali E. Abbas and David E. Bell
We introduce a variety of new independence conditions for multiattribute utility functions that permit preference dependencies among the attributes of a decision problem. The hierarchy of new conditions varies in the degree to which it specifies the functional form,... View Details
- December 2011 (Revised October 2015)
- Case
Fonterra
By: David E. Bell and Mary Shelman
In 2011, Fonterra, the world's largest processor and exporter of dairy products, needed to reposition its business to take advantage of rising demand in emerging markets in Asia. View Details
- December 2011 (Revised April 2013)
- Case
Brasil Foods
By: David E. Bell and Natalie Kindred
In mid-2011, the management of Brasil Foods, a leading Brazilian branded foods producer and protein exporter, is evaluating strategies for international and domestic growth. The team has just received approval from Brazil's antitrust authorities to complete the merger... View Details
- December 2011 (Revised October 2015)
- Case
K&N's: Health and Happiness for Pakistan
By: David E. Bell, Damien P. McLoughlin and Mary Shelman
- December 2011 (Revised May 2016)
- Case
Marine Harvest: Leading Salmon Aquaculture
By: David E. Bell and Ryan Johnson
Marine Harvest has the leading position in salmon aquaculture. Aquaculture is very much a growth business, many believing it could play a major role in solving the world's growing need for protein. The CEO is considering three alternatives for taking advantage of his... View Details
- December 2011 (Revised September 2017)
- Case
Domino's Pizza
By: David E. Bell, Phillip Andrews and Mary Shelman
Domino's Pizza is the world's second-largest pizza company with 9,436 stores globally, 95% of which are franchised. Domino's franchisees in the U.S. market were able to purchase fresh dough, cheese, pizza toppings, and other menu ingredients and store supplies directly... View Details
- November 2011
- Article
KFC's Radical Approach to China
By: David E. Bell and Mary L. Shelman
Global companies face a crucial question when they enter emerging markets: how far should they go to localize their offerings? Typically they try to sell core products or services pretty much as they've been sold in Europe or the United States, with headquarters... View Details
- July 2011
- Teaching Note
Asian Agri and the Future of Palm Oil (TN)
By: David E. Bell and Natalie Kindred
Teaching Note for 511015. View Details
- May – June 2011
- Article
One-Switch Independence for Multiattribute Utility Functions
By: Ali E Abbas and David E. Bell
- April 2011
- Teaching Note
Taylor Fresh Foods (TN)
By: David E. Bell and Mary Louise Shelman
Teaching Note for 509008. View Details
- April 2011
- Teaching Note
Yum! China (TN)
By: David E. Bell and Mary Louise Shelman
Teaching Note for 511040. View Details
- December 2010 (Revised April 2013)
- Case
Kepak and the Future of the Irish Beef Industry
By: David E. Bell, Damien P. McLoughlin and Mary Shelman
As Ireland's third largest beef processor, Kepak faces new opportunities as well as significant challenges from the collapse of the "Celtic Tiger." The government has identified food and agriculture as one way the country could significantly grow exports. However, the... View Details