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Publications
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- March 2024 (Revised February 2025)
- Case
Doing Business in Buenos Aires, Argentina
By: Joseph B. Fuller, Alan D. MacCormack, Nori Gerardo Lietz, Leonard A. Schlesinger, Karina Souza and Zeke Gillman
This case examines the challenges and opportunities of doing business in Argentina. It highlights Argentina's economic and political transformation in the decades leading up to 2024. The case gives an overview of some of the main obstacles faced by businesses operating... View Details
- February 2023 (Revised February 2025)
- Case
Doing Business in Athens, Greece
By: Alan D. MacCormack, Carlota Moniz and Emilie Billaud
This case examines the challenges and opportunities of doing business in Greece. It highlights Greece's economic transformation in the decades leading up to 2023 in the context of its history, culture, and politics. The case gives an overview of some of the main... View Details
- Other Article
Introduction
By: Stefano Brusoni, Joachim Henkel, Michael G Jacobides, Samina Karim, Alan MacCormack, Phanish Puranam and Melissa Schilling
In 2000, Carliss Baldwin and Kim Clark published Design Rules: The Power of Modularity, a book that introduced new ways of understanding and explaining the architecture of complex systems. This Special Issue of Industrial and Corporate Change celebrates... View Details
- November–December 2022
- Article
Your Company Needs a Space Strategy. Now.
By: Matthew Weinzierl, Prithwiraj (Raj) Choudhury, Tarun Khanna, Alan MacCormack and Brendan Rosseau
Space is becoming a potential source of value for businesses across a range of sectors, including agriculture, pharmaceuticals, consumer goods, and tourism. To understand what the opportunities are for your company, the authors advise you to consider the four ways in... View Details
- June 2022
- Background Note
FIELD Immersion 2022: Salt Lake City, Utah
By: Alan MacCormack and Kerry Herman
- 2021
- Other Unpublished Work
Computer-Implemented Methods and Systems for Measuring, Estimating, and Managing Economic Outcomes and Technical Debt in Software Systems and Projects: US Patent 11,126,427 B2
By: Daniel J. Sturtevant, Carliss Baldwin, Alan MacCormack, Sunny Ahn and Sean Gilliland
An interrelated set of tools and methods is disclosed for: (1) measuring the relationship between software source code attributes (such as code quality, design quality, test quality, and complexity metrics) and software economics outcome metrics (such as... View Details
- August 2021 (Revised October 2024)
- Background Note
A Note on Design Thinking
By: Alan MacCormack, Caroline M. Elkins, Allison H. Mnookin, Leonard A. Schlesinger and Joyce J. Kim
- November 2020
- Article
Disrupting the Disruptors or Enhancing Them? How Blockchain Re‐Shapes Two‐Sided Platforms
By: Daniel Trabucchi, Antonella Moretto, Tommaso Buganza and Alan MacCormack
The importance of platform‐based businesses in the modern economy is growing continuously and becoming increasingly relevant. Specifically, the deployment of digital technologies has enhanced the applicability of two‐sided business models, enabling companies to act not... View Details
- November 2019
- Supplement
Innovation at Uber: The Launch of Express POOL
By: Chiara Farronato, Alan MacCormack and Sarah Mehta
This multimedia supplement accompanies the case “Innovation at Uber: the Launch of Express POOL” (case no. 619-003). Set in March 2018, the case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. This multimedia supplement... View Details
- June–July 2019
- Article
A Methodology for Operationalizing Enterprise IT Architecture and Evaluating Its Modifiability
By: Robert Lagerström, Alan MacCormack, David Dreyfus and Carliss Y. Baldwin
Recent contributions to information systems theory suggest that the primary role of a firm’s information technology (IT) architecture is to facilitate, and therefore ensure the continued alignment of a firm’s IT investments with a constantly changing business... View Details
- 9 Jun 2019 - 11 Jun 2019
- Conference Presentation
Disrupting the Disruptors or Enhancing Them? How Blockchain Re-Shapes Two-Sided Platforms
By: Daniel Trabucchi, Antonella Moretto, Tommaso Buganza and Alan MacCormack
- Article
Multivariate Unsupervised Machine Learning for Anomaly Detection in Enterprise Applications
By: Daniel Elsner, Pouya Aleatrati Khosroshahi, Alan MacCormack and Robert Lagerström
Existing application performance management (APM) solutions lack robust anomaly detection capabilities and root cause analysis techniques that do not require manual efforts and domain knowledge. In this paper, we develop a density-based unsupervised machine learning... View Details
- October 2018 (Revised August 2020)
- Supplement
Innovation at Uber: The Launch of Express POOL
By: Chiara Farronato, Alan MacCormack and Sarah Mehta
- October 2018 (Revised July 2023)
- Case
Innovation at Uber: The Launch of Express POOL
By: Chiara Farronato, Alan MacCormack and Sarah Mehta
Set in March 2018, the case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. This product offers a reduced price to riders willing to carpool, walk a short distance to/from their pick-up and drop-off points, and wait a... View Details
- July 2018 (Revised June 2020)
- Case
The Boston Cranberry Company
By: Alan MacCormack
This case describes the operations of a fictitious company that processes Cranberries. The case contains data that allows students to calculate the bottleneck stage in production, and to evaluate alternative investment options for increasing cranberry processing... View Details
- 2017
- Other Article
Designing an Agile Software Portfolio Architecture: The Impact of Coupling on Performance
By: Alan MacCormack and Robert Lagerstrom
The modern industrial corporation encompasses a myriad of different software applications, each of which must work in concert to deliver functionality to end-users. However, the increasingly complex and dynamic nature of competition in today’s product-markets dictates... View Details
- Other Article
Exploring the Relationship Between Architecture Coupling and Software Vulnerabilities
By: Robert Lagerstrom, Carliss Y. Baldwin, Alan MacCormack, Daniel J. Sturtevant and Lee Doolan
Employing software metrics, such as size and complexity, for predicting defects has been given a lot of attention over the years and proven very useful. However, the few studies looking at software architecture and vulnerabilities are limited in scope and findings. We... View Details
- 2017
- Working Paper
Digital Agility: The Impact of Software Portfolio Architecture on IT System Evolution
By: Alan MacCormack, Robert Lagerström, Martin Mocker and Carliss Y. Baldwin
The modern industrial firm increasingly relies on software to support its competitive position. However, the uncertain and dynamic nature of today’s global marketplace dictates that this software be continually evolved and adapted to meet new business challenges. This... View Details
- 2017
- Working Paper
Exploring the Relationship between Architecture Coupling and Software Vulnerabilities: A Google Chrome Case
By: Robert Lagerstrom, Carliss Y. Baldwin, Alan MacCormack, Dan Sturtevant and Lee Doolan
Employing software metrics, such as size and complexity, for predicting defects has been given a lot of attention over the years and has proven very useful. However, the few studies looking at software architecture and vulnerabilities are limited in scope and findings.... View Details
- October 2016
- Article
Technical Debt and System Architecture: The Impact of Coupling on Defect-related Activity
By: Alan MacCormack and Daniel J. Sturtevant
Technical debt is created when design decisions that are expedient in the short-term increase the costs of maintaining and adapting this system in future. An important component of technical debt relates to decisions about system architecture. As systems grow and... View Details