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      • March 1991 (Revised October 1994)
      • Case

      Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry

      By: Michael E. Porter
      Describes the competition between Coca-Cola and Pepsi-Cola. Provides a summary of the history of the soft drink industry prior to World War II, and over the period 1950-1990 in greater detail. Major strategic competitive moves and countermoves are described. Also... View Details
      Keywords: Competition; Industry Growth; Business Strategy; Food and Beverage Industry
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      Porter, Michael E. "Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry." Harvard Business School Case 391-179, March 1991. (Revised October 1994.)
      • March 1991 (Revised January 1996)
      • Case

      The General Mills Board and Strategic Planning

      By: Jay W. Lorsch
      Examines the General Mills Board of Directors' role in the General Mills joint venture with Nestle S.A. to sell cereals outside of North America. It raises the more general question of the appropriate role for the board of directors in strategy formulation. View Details
      Keywords: Joint Ventures; Trade; Corporate Governance; Managerial Roles; Expansion; Food and Beverage Industry; North America
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      Lorsch, Jay W. "The General Mills Board and Strategic Planning." Harvard Business School Case 491-117, March 1991. (Revised January 1996.)
      • January 1991 (Revised March 2010)
      • Case

      Westchester Distributing, Inc. (A)

      By: Robert L. Simons and Robert Boxwell
      Focuses on the three-way interaction among internal controls, employee behavior, and incentives. Salesmen are illegally providing kickbacks to customers of this beer-distribution firm. In turn, salesmen are reimbursing themselves by filing fraudulent expense reports.... View Details
      Keywords: Financial Reporting; Crime and Corruption; Corporate Governance; Governance Controls; Salesforce Management; Behavior; Motivation and Incentives; Food and Beverage Industry; Food and Beverage Industry
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      Simons, Robert L., and Robert Boxwell. "Westchester Distributing, Inc. (A)." Harvard Business School Case 191-118, January 1991. (Revised March 2010.)
      • November 1990 (Revised December 1992)
      • Case

      SeaChick: Entrepreneurship in Aquaculture

      By: Ray A. Goldberg
      Keywords: Corporate Entrepreneurship; Food and Beverage Industry
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      Goldberg, Ray A. "SeaChick: Entrepreneurship in Aquaculture." Harvard Business School Case 591-004, November 1990. (Revised December 1992.)
      • October 1990 (Revised August 1991)
      • Case

      Peanut Butter Fantasies

      By: Amar Bhide and Myra M. Hart
      Addresses the interrelated challenges of marketing and finance faced by a small, struggling packaged foods company. View Details
      Keywords: Business Ventures; Finance; Business or Company Management; Marketing; Distribution; Problems and Challenges; Food and Beverage Industry
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      Bhide, Amar, and Myra M. Hart. "Peanut Butter Fantasies." Harvard Business School Case 391-072, October 1990. (Revised August 1991.)
      • October 1990 (Revised May 1991)
      • Case

      McConnell Salmon

      By: Ray A. Goldberg
      Keywords: Food and Beverage Industry
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      Goldberg, Ray A. "McConnell Salmon." Harvard Business School Case 591-041, October 1990. (Revised May 1991.)
      • October 1990 (Revised June 1991)
      • Case

      SugarPol

      By: Ray A. Goldberg
      Keywords: Food and Beverage Industry
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      Goldberg, Ray A. "SugarPol." Harvard Business School Case 591-003, October 1990. (Revised June 1991.)
      • September 1990 (Revised November 1990)
      • Case

      DNAP: Looking to the Nineties

      By: Ray A. Goldberg
      Keywords: Marketing; Product Positioning; Food and Beverage Industry; Food and Beverage Industry
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      Goldberg, Ray A. "DNAP: Looking to the Nineties." Harvard Business School Case 591-032, September 1990. (Revised November 1990.)
      • September 1990 (Revised May 1991)
      • Case

      George A. Hormel & Co.

      By: Ray A. Goldberg
      Keywords: Food and Beverage Industry
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      Goldberg, Ray A. "George A. Hormel & Co." Harvard Business School Case 591-026, September 1990. (Revised May 1991.)
      • August 1990
      • Case

      General Foods Corp.: Adapting to the New Electronic Media

      By: Stephen A. Greyser
      Keywords: Advertising; Media; Strategy; Food and Beverage Industry
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      Greyser, Stephen A. "General Foods Corp.: Adapting to the New Electronic Media." Harvard Business School Case 591-024, August 1990.
      • July 1990
      • Case

      Food Science Corp. (FSC)--Cholesterol Extraction and Other Technology Applied to Health Hazards in the Food Chain

      By: Ray A. Goldberg
      Keywords: Food; Health Care and Treatment; Science; Food and Beverage Industry; Food and Beverage Industry
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      Goldberg, Ray A. "Food Science Corp. (FSC)--Cholesterol Extraction and Other Technology Applied to Health Hazards in the Food Chain." Harvard Business School Case 591-018, July 1990.
      • June 1990
      • Teaching Note

      Evans Food Corp. (Abridged), Teaching Note

      By: James E. Austin and Tomas Otto Kohn
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      Austin, James E., and Tomas Otto Kohn. "Evans Food Corp. (Abridged), Teaching Note." Harvard Business School Teaching Note 690-036, June 1990.
      • June 1990 (Revised June 2004)
      • Teaching Note

      Nestle Alimentana S.A. -- Infant Formula (Abridged) TN

      By: James E. Austin and Tomas Otto Kohn
      Teaching Note for (9-590-070). View Details
      Keywords: Nutrition; Food and Beverage Industry
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      Austin, James E., and Tomas Otto Kohn. "Nestle Alimentana S.A. -- Infant Formula (Abridged) TN." Harvard Business School Teaching Note 590-120, June 1990. (Revised June 2004.)
      • June 1990
      • Supplement

      Perrier Relaunch

      By: Stephen A. Greyser and Norman Klein
      Supplements Perrier Recall: A Source of Trouble. View Details
      Keywords: Product Launch; Food and Beverage Industry
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      Greyser, Stephen A., and Norman Klein. "Perrier Relaunch." Harvard Business School Supplement 590-130, June 1990.
      • June 1990 (Revised September 1992)
      • Teaching Note

      Frito-Lay, Inc.: A Strategic Transition (B), Teaching Note

      By: Lynda M. Applegate
      Teaching Note for (9-187-123). View Details
      Keywords: Strategy; Transition; Food and Beverage Industry
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      Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition (B), Teaching Note." Harvard Business School Teaching Note 190-177, June 1990. (Revised September 1992.)
      • June 1990 (Revised September 1992)
      • Teaching Note

      Frito-Lay, Inc.: A Strategic Transition (C), Teaching Note

      By: Lynda M. Applegate
      Teaching Note for (9-190-071). View Details
      Keywords: Strategy; Transition; Food and Beverage Industry
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      Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition (C), Teaching Note." Harvard Business School Teaching Note 190-200, June 1990. (Revised September 1992.)
      • June 1990 (Revised August 1994)
      • Case

      Sorrell Ridge: Slotting Allowances

      By: John A. Quelch
      Management is attempting to penetrate the California retail grocery market with the company's line of all-fruit preserves. Substantial up-front fees (slotting allowances) have been requested by the chains. Management must decide how to respond. View Details
      Keywords: Food; Distribution; Marketing Strategy; Market Entry and Exit; Food and Beverage Industry; Food and Beverage Industry; California
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      Quelch, John A. "Sorrell Ridge: Slotting Allowances." Harvard Business School Case 591-011, June 1990. (Revised August 1994.)
      • June 1990
      • Case

      Coors and ""60 Minutes""

      By: Stephen A. Greyser and Norman Klein
      Keywords: Food and Beverage Industry
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      Greyser, Stephen A., and Norman Klein. Coors and ""60 Minutes"". Harvard Business School Case 590-129, June 1990.
      • May 1990 (Revised February 1993)
      • Teaching Note

      Distillers Company plc (A), (B), (C), (D), and (E), Teaching Note

      By: W. Carl Kester
      Keywords: Food and Beverage Industry
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      Kester, W. Carl. "Distillers Company plc (A), (B), (C), (D), and (E), Teaching Note." Harvard Business School Teaching Note 290-042, May 1990. (Revised February 1993.)
      • May 1990
      • Case

      PepsiCo and Madonna

      By: John A. Quelch
      In 1989, PepsiCo withdrew an advertising campaign featuring Madonna following complaints from religious groups regarding the content of a Madonna video. View Details
      Keywords: Ethics; Religion; Advertising Campaigns; Brands and Branding; Food and Beverage Industry; United States
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      Quelch, John A. "PepsiCo and Madonna." Harvard Business School Case 590-038, May 1990.
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