Publications

August 1991 (Revised February 1992)
Case

Gain Sharing at Star Cablevision Group

By: Leonard A. Schlesinger and Sarah Ann Greene

Describes Star's experiment with gain sharing over a three-year period. Background on the industry and company's history are provided to establish the context for the shift to pay-for-performance. Describes the three different gain sharing programs, the resulting... View Details

Keywords: Motivation and Incentives; Service Delivery; Performance Productivity; Television Entertainment; Compensation and Benefits; Media and Broadcasting Industry

Educators

May 1991 (Revised March 1992)
Teaching Note

USA Today, Teaching Note

By: Robert L. Simons

Teaching Note for (9-191-004). View Details

Keywords: Media and Broadcasting Industry

January 1991
Teaching Note

Capital Cities/ABC, Inc: Spot Sales, Teaching Note

By: Frank V. Cespedes

Keywords: Media and Broadcasting Industry

October 1990 (Revised March 1993)
Background Note

Note on Cable Television Regulation

By: Willis M. Emmons III

Examines the evolution of the U.S. cable television industry since its inception in the early 1950s. Particular emphasis is given to the roles played by technology, consumer demand, and regulation at both the local and federal level. Designed to facilitate a conceptual... View Details

Keywords: Information Technology; Demand and Consumers; Government Legislation; Business Growth and Maturation; Monopoly; Television Entertainment; Media and Broadcasting Industry; Media and Broadcasting Industry

September 1990
Case

Corporate News in the Los Angeles Times

By: Stephen A. Greyser and Norman Klein

Keywords: Media; Newspapers; Journalism and News Industry; Publishing Industry

August 1990
Case

General Foods Corp.: Adapting to the New Electronic Media

By: Stephen A. Greyser

Keywords: Advertising; Media; Strategy; Food and Beverage Industry

August 1990
Case

NASA After Challenger: Restoring an Image

By: Stephen A. Greyser and Norman Klein

In the days following the loss of the space shuttle Challenger and its crew in January of 1986, NASA officials were unwilling to communicate with the media or the public. A siege mentality took hold, and the press and public responded with intense criticism and... View Details

Keywords: Communication Strategy; Policy; Business and Community Relations; Situation or Environment; Conflict Management

Educators

June 1990
Case

CBS vs. Andy Rooney

By: Joseph L. Badaracco Jr.

Keywords: Media and Broadcasting Industry

April 1990 (Revised January 1993)
Case

Ad Council's AIDS Campaign (A): Advertising Strategy

By: V. Kasturi Rangan and Janet Montgomery

Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make... View Details

Keywords: Advertising; Goals and Objectives; Social Marketing; Corporate Social Responsibility and Impact; Success; Problems and Challenges; Social Issues; Health Industry

Educators

April 1990 (Revised April 1992)
Supplement

Ad Council's AIDS Campaign (B): Program Adoption

By: V. Kasturi Rangan and Janet Montgomery

The answer to the (A) case. Explains Ad Council's plan. Outlines alliance with American Advertising Federation to enlist support of local Ad clubs, media presentation, and implementation strategy. View Details

Keywords: Health Disorders; Advertising Campaigns; Advertising Industry

March 1989
Background Note

Industry Note: In-Car Entertainment

By: F. Warren McFarlan and H. Jeff Smith

Keywords: Media

March 1989
Teaching Note

Philips In-Car Entertainment (A), (B), & (C), and Industry Note: In-Car Entertainment, Teaching Note

By: F. Warren McFarlan and H. Jeff Smith

Keywords: Media; Consumer Products Industry; Manufacturing Industry

March 1989
Supplement

Philips In-Car Entertainment (C)

By: F. Warren McFarlan and H. Jeff Smith

Keywords: Media; Consumer Products Industry; Manufacturing Industry