Publications
Publications
Show Results For
- All HBS Web
(3,094)
- Faculty Publications (777)
Media
→
- August 1990
- Case
General Foods Corp.: Adapting to the New Electronic Media
- August 1990
- Case
NASA After Challenger: Restoring an Image
By: Stephen A. Greyser and Norman Klein
In the days following the loss of the space shuttle Challenger and its crew in January of 1986, NASA officials were unwilling to communicate with the media or the public. A siege mentality took hold, and the press and public responded with intense criticism and... View Details
- April 1990 (Revised January 1993)
- Case
Ad Council's AIDS Campaign (A): Advertising Strategy
By: V. Kasturi Rangan and Janet Montgomery
Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make... View Details
- April 1990 (Revised April 1992)
- Supplement
Ad Council's AIDS Campaign (B): Program Adoption
By: V. Kasturi Rangan and Janet Montgomery
The answer to the (A) case. Explains Ad Council's plan. Outlines alliance with American Advertising Federation to enlist support of local Ad clubs, media presentation, and implementation strategy. View Details
- March 1989
- Background Note
Industry Note: In-Car Entertainment
By: F. Warren McFarlan and H. Jeff Smith
Keywords: Media
- March 1989
- Teaching Note
Philips In-Car Entertainment (A), (B), & (C), and Industry Note: In-Car Entertainment, Teaching Note
By: F. Warren McFarlan and H. Jeff Smith
- January 1989 (Revised December 1991)
- Case
British Airways: ""Go for It, America!"" Promotion (A)
Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports... View Details
- May 1988
- Case
Capital Cities/ABC, Inc: Spot Sales
- June 1987
- Teaching Note
Cox Cable (A) and (B), Teaching Note
Keywords: Media and Broadcasting Industry
- February 1987
- Case
PBS National Advertising Plan
- April 1986 (Revised October 1986)
- Case
Office Technology, Inc. (A1): Video Background
By: Michael Beer and Richard E. Walton
- March 1986 (Revised February 1987)
- Case
Air Canada: Organizing for Public Relations and Media Relations (A)
By: Stephen A. Greyser and Roy V. Eales
- spring/summer 1984
- Article
Children as Consumers: An Ethical Evaluation of Children's Television Advertising
By: L. S. Paine