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- All HBS Web
(117,587)
- Faculty Publications (37,532)
- May–June 2024
- Article
What Makes a Successful Celebrity Brand?
Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on their influence to create brands themselves. The authors examine what it takes to make celebrity brands work. View Details
Keywords: Celebrities; Celebrity Endorsement; Celebrity Management; Celebrity; Direct To Consumer Marketing; DTC; Influencer Marketing; Influencers; Influencer Advertising; Influencer; Brands and Branding; Product Marketing; Power and Influence; Advertising; Social Media; Consumer Products Industry; United States
Israeli, Ayelet, Jill Avery, Leonard A. Schlesinger, and Matt Higgins. "What Makes a Successful Celebrity Brand?" Harvard Business Review 102, no. 3 (May–June 2024): 50–55.
- April 30, 2024
- Editorial
From a Former FAS Dean: It’s Time to Rethink Harvard’s Governance.
By: William C. Kirby
Kirby, William C. "From a Former FAS Dean: It’s Time to Rethink Harvard’s Governance." Harvard Crimson (April 30, 2024).
- April 2024
- Teaching Note
'The Wheels on the Bus' Go Electric: Highland Electric Fleets and Partners
By: Rosabeth Moss Kanter and Jacob A. Small
Teaching Note for HBS Case No. 324-107. Founder Duncan McIntyre developed an innovative service-based business to electrify transportation fleets for school districts and scale through public-private partnerships while contributing to climate change solutions. The case... View Details
- April 29, 2024
- Editorial
Stemming the Ripple Effect of Untreated Mental Illness: A Prescription for Change: Reimagining U.S. Healthcare
By: Lidia Moura and Susanna Gallani
Moura, Lidia, and Susanna Gallani. "Stemming the Ripple Effect of Untreated Mental Illness: A Prescription for Change: Reimagining U.S. Healthcare." Psychology Today (website) (April 29, 2024).
- April 2024 (Revised December 2024)
- Case
Anthropic: Building Safe AI
By: Shikhar Ghosh and Shweta Bagai
In March 2024, Anthropic, a leading AI safety and research company, made headlines with the launch of Claude 3, its most advanced AI model. This marked Anthropic’s bold entry into the multimodal GenAI domain, showcasing capabilities extending to both image and text... View Details
Keywords: AI and Machine Learning; Corporate Accountability; Corporate Social Responsibility and Impact; Business Growth and Maturation; Corporate Strategy; Technology Industry; United States
Ghosh, Shikhar, and Shweta Bagai. "Anthropic: Building Safe AI." Harvard Business School Case 824-129, April 2024. (Revised December 2024.)
- 2024
- Working Paper
Dusting Off the Old Ones: Drug Licensing to Startups, Innovation Success and Efficiency
By: Mosab Hammoudeh, Joshua Lev Krieger and Jiajie Xu
This paper investigates whether moving R&D from incumbents to startups can increase innovation. Using comprehensive drug development data, we examine the outcomes of drug projects licensed from large firms to startups. We find that these projects licensed to startups... View Details
Keywords: Product Development; Innovation and Invention; Business Startups; Research and Development; Performance Efficiency; Pharmaceutical Industry
Hammoudeh, Mosab, Joshua Lev Krieger, and Jiajie Xu. "Dusting Off the Old Ones: Drug Licensing to Startups, Innovation Success and Efficiency." Harvard Business School Working Paper, No. 24-067, March 2024.
- April 2024
- Supplement
Fishbowl: Scaling Up
By: Leslie John
John, Leslie. "Fishbowl: Scaling Up." Harvard Business School Multimedia/Video Supplement 924-701, April 2024.
- April 2024
- Case
Managing AI Risks in Consumer Banking
By: Suraj Srinivasan, Satish Tadikonda, Paul Dongha, Manoj Saxena and Radhika Kak
In early 2024, Ruth Jones, head of digital banking at Signa Bank, a (fictitious) European consumer bank, was thinking about how to best incorporate GenAI capabilities to improve efficiencies and create new ways to improve the customer experience. Where were the biggest... View Details
Keywords: Customer Relationship Management; AI and Machine Learning; Risk Management; Opportunities; Customization and Personalization; Banking Industry; Europe
Srinivasan, Suraj, Satish Tadikonda, Paul Dongha, Manoj Saxena, and Radhika Kak. "Managing AI Risks in Consumer Banking." Harvard Business School Case 124-093, April 2024.
- April 25, 2024
- Article
How to Build a Life: How to Find Your Faith
By: Arthur C. Brooks
Brooks, Arthur C. "How to Build a Life: How to Find Your Faith." The Atlantic (April 25, 2024).
- April 24, 2024
- Editorial
Absolute Presidential Immunity Threatens National Security
By: Louis Caldera, George W. Casey Jr., Thad Allen, Deborah Lee James, Carlton Fulford, Craig McKinley, Sean O'Keefe and John Jumper
Caldera, Louis, George W. Casey Jr., Thad Allen, Deborah Lee James, Carlton Fulford, Craig McKinley, Sean O'Keefe, and John Jumper. "Absolute Presidential Immunity Threatens National Security." Stars and Stripes (April 24, 2024).
- April 24, 2024
- Other Article
Presidents Don’t Need Criminal Immunity to Take Bold Action: National Security Is Better Served by a Lawful President Than a Lawless One
By: Louis Caldera
Caldera, Louis. "Presidents Don’t Need Criminal Immunity to Take Bold Action: National Security Is Better Served by a Lawful President Than a Lawless One." If You Can Keep It (April 24, 2024).
- April 2024
- Case
Michelin in Motion: Putting Purpose to Work
By: Hubert Joly, Nitin Nohria and Emilie Billaud
When he became CEO, facing limited growth prospects, a low valuation, and therefore a stagnating share price, Menegaux and his team launched a set of initiatives to reposition Michelin. These included (1) articulating a clear purpose (“We care about giving people a... View Details
Keywords: Transformation; Talent and Talent Management; Innovation Strategy; Leading Change; Goals and Objectives; Growth and Development Strategy; Management Practices and Processes; Organizational Culture; Identity; Motivation and Incentives; Corporate Strategy; Diversification; Value Creation; Mission and Purpose; Valuation; Manufacturing Industry; Rubber Industry; Transportation Industry; Europe; France
Joly, Hubert, Nitin Nohria, and Emilie Billaud. "Michelin in Motion: Putting Purpose to Work." Harvard Business School Case 324-127, April 2024.
- April 2024
- Teaching Plan
Seeds of Innovation: GALY's Quest to Cultivate the Future of Agriculture in the Lab
By: George Serafeim, Michael Norris and ZeSean Ali
This Teaching Plan for the case “Seeds of Innovation: GALY’s Quest to Cultivate the Future of Agriculture in the Lab,” HBS No. 124-017, and its related products, serves to help faculty deepen students’ comprehension of business issues and energize classroom discussion.... View Details
- April 2024
- Teaching Plan
Sixty Years of Sylvia's
By: Christina R. Wing and Brittany Logan
Teaching Plan for HBS Case No. 623-018. View Details
- April 2024
- Case
Dr. Tom Mihaljevic and Cleveland Clinic
By: Linda A. Hill and Lydia Begag
In December 2022, Dr. Tomislav (“Tom”) Mihaljevic, CEO and President of Cleveland Clinic, was reflecting on the last few years at the hospital, marked both by unprecedented challenges and remarkable achievements. Cleveland Clinic had recently been ranked the world’s... View Details
Keywords: Recruitment; Retention; Analytics and Data Science; Digital Transformation; Digital Platforms; Innovation and Management; Innovation Leadership; Human Capital; Leadership Development; Leadership Style; Leading Change; Organizational Culture; Organizational Structure; Organizational Change and Adaptation; Mission and Purpose; Outcome or Result; Performance Evaluation; Health Pandemics; Goals and Objectives; Health Industry; Cleveland; London; Abu Dhabi; Florida; Ohio
Hill, Linda A., and Lydia Begag. "Dr. Tom Mihaljevic and Cleveland Clinic." Harvard Business School Case 424-031, April 2024.
- April 2024
- Supplement
Driving Decarbonization at BMW
- April 2024
- Teaching Note
Harvard University and Urban Mining Industries: Decarbonizing the Supply Chain
By: Shirley Lu and Robert S. Kaplan
Teaching Note for HBS Case No. 123-076. View Details
- April 18, 2024
- Article
How to Build a Life: How to Be Less Busy and More Happy
By: Arthur C. Brooks
Brooks, Arthur C. "How to Build a Life: How to Be Less Busy and More Happy." The Atlantic (April 18, 2024).
- 18 Apr 2024
- Lecture
Innovation Opportunities Created by COVID-19 Can Help: And How to Make Them Happen
The crush of patients created by COVID enabled the creation of sites for care outside the traditional hospital, such as retail pharmacies, ambulatory surgery centers, urgent care centers, telemedicine, and wireless sensors. Public policy mirrored these changes by... View Details
- April 2024
- Teaching Note
Mending Meta: Content Curation, Misinformation, and Platform Governance
By: David B. Yoffie