Publications
Publications
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- All HBS Web
(1,974)
- Faculty Publications (677)
- February 1999 (Revised August 2004)
- Case
I Lost My Volvo in New Haven: Tennis Event Sponsorship
By: Stephen A. Greyser, Brian R. Harris and Mitchell Truwit
Focuses on event management and sponsorship from the perspective of the event owner (rather than that of the sponsorship company). Describes in depth the search by one of the tennis tournaments on the professional circuit for a principal sponsor. Detailed economics of... View Details
- January 1999
- Case
Lark International Entertainment, Ltd. (Video)
By: Linda A. Hill
Keywords: Entertainment and Recreation Industry
- September 1998
- Article
Predicting How People Play Games: Reinforcement Learning in Experimental Games with Unique, Mixed Strategy Equilibria
By: Ido Erev and A. E. Roth
- August 1998 (Revised October 1998)
- Case
Disney's "The Lion King" (A): The $2 Billion Movie
By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis
In 1994, just 10 years after its filmed entertainment division lost $33 million, Disney's animated creation "The Lion King" became the second highest grossing film ever. In addition to drawing $740 million in worldwide box office sales, its merchandise sales exceeded... View Details
- August 1998 (Revised October 1998)
- Case
Disney's "The Lion King" (B): The Synergy Group
By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis
In the late 1980s, Disney CEO Michael Eisner introduced a synergy group to the company's organizational structure. The synergy group was responsible for keeping all of Disney's divisions informed and updated on company projects and marketing strategies. View Details
- August 1998 (Revised October 1998)
- Case
Disney's "The Lion King" (C): Repeat Performance?
By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis
Three of Disney's animated films that followed "The Lion King"—"Pocahontas," "Toy Story," and "The Hunchback of Notre Dame"—were significantly less successful at the box office and in retail sales. Meanwhile, Disney was focusing on developing live-action blockbusters. View Details
- August 1998 (Revised October 1998)
- Case
Lark International Entertainment Ltd. (A)
By: Linda A. Hill and Jennifer Suesse
Two HBS MBA's leave McKinsey and Morgan Stanley to become entrepreneurs in Hong Kong. Together they start up a cinema chain throughout Asia. This case describes the experiences of managing a team in their Wuhan, China cinema. Looks at the challenges of managing growth... View Details
- August 1998
- Supplement
Lark International Entertainment Ltd. (B)
By: Linda A. Hill and Jennifer Suesse
Supplements the (A) case. View Details
- August 1998
- Supplement
Lark International Entertainment Ltd. (C)
By: Linda A. Hill and Jennifer Suesse
Supplements the (A) case. View Details
- June 1998 (Revised July 1998)
- Teaching Note
Viacom, Inc.-- Carpe Diem (Condensed) TN
By: Joseph L. Bower
Teaching Note for (9-398-086) and (9-397-508). View Details
Keywords: Entertainment and Recreation Industry
- June 1998 (Revised June 1999)
- Case
Dixon Corporation: The Collinsville Plant
By: W. Carl Kester
Dixon Corp.faces the task of valuing a plant and an associated project that it is considering buying. The revisions are designed to enable the application of adjusted present value technique for valuation. A rewritten version of an earlier case. View Details
- April 1998
- Case
E! Online (A): www.eonline.com
E! Online is the on-line brand extension of the cable-TV channel dedicated to entertainment news. E! Online must compete with other entertainment sites on the web, as well as create synergy between E! Online and E! Entertainment Television in order to build a... View Details
- March 1998
- Case
Launch
Launch has developed an entertainment publication on CD-ROM with 240,000 subscribers and has recently introduced an on-line entertainment product (www.mylaunch.com) to complement the CD-ROM. Deals with multiple-channel delivery and platform selection and branding on... View Details
- March 1998 (Revised August 1998)
- Case
BSkyB
By: Debora L. Spar
In 1983, Rupert Murdoch's News Corp. bought a floundering two-year-old British company called Satellite Television plc. and renamed it Sky. Without external financing, without having been allocated any space on Britain's existing satellites, and over the opposition of... View Details
- 1998
- Chapter
The Converging Worlds of Telecommunications, Computing and Entertainment
By: David J. Collis, Stephen P. Bradley and P. William Bane Jr.