Professor Farronato has investigated such phenomena as the shift in e-commerce from auctions to posted prices; matching supply and demand on peer-to-peer platforms for local and time-senstive services; and the effect of peer-to-peer entry on the market structure of existing industries.
More recently, Professor Farronato has been focusing on novel ways to collect consumer data to study the challenges that platform growth creates for their users, competitors, and regulators.
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