Marco Iansiti

David Sarnoff Professor of Business Administration

Marco Iansiti, David Sarnoff Professor of Business Administration,is a codirector of the Laboratory for Information Science at Harvard and of the Digital Initiative at HBS.

Prof. Iansiti's research examines the digital transformation of companies and industries, with a special focus on digital ecosystems, AI-centric operating models, and the impact of AI and network effects on strategy and business models. Iansiti is known for his research on the management of innovation, business ecosystems, and digital transformation. His work on business ecosystems and their impact on strategy has been widely recognized and quoted. More recently, his research on digital transformation has received broad attention among both academics and practitioners, and his writings on this subject made HBR’s list of top ten articles of the year for three of the last four years. Iansiti has authored or coauthored several books, including Technology Integration, The Keystone Advantage, and One Strategy.

Iansiti joined Harvard Business School in 1989 and taught extensively in the school’s MBA, Executive Education, and doctoral programs. He developed courses on Managing Product Development, Starting New Ventures, and worked with Karim Lakhani to create the Digital Innovation and Transformation course. He is currently responsible for the Digital Transformation course module in the Executive Education Advanced Management Program, one of the world’s oldest and most prestigious executive programs. He cofounded several companies, including Model N (NASDAQ:MODN) and Keystone Strategy LLC. In association with the Keystone Strategy team, he has advised most of the largest technology companies, from Facebook to Amazon, and from Microsoft to Intel, as well as many more traditional Global 1000 firms. Iansiti currently serves on the boards of several companies, including PDF Solutions (NASDAQ: PDFS), ModuleQ, and Keystone Strategy, where he is Chairman. Iansiti was awarded a PhD and an AB in Physics from Harvard University.

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Technology and Operations Management

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Technology and Operations Management

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(617) 495-6643

Technology and Operations Strategy

Marco Iansiti studies the evolving nature of strategy, innovation and operations in the modern enterprise. Over the past 20 years, he has researched the processes for technology adoption, development, and integration in hundreds of firms across a wide variety of industrial sectors. Additionally, he has studied the evolution of operating and innovation networks, also known as business ecosystems. His latest research is on the interaction between strategy and execution, focusing on the drivers of strategic integrity.

Marco Iansiti, David Sarnoff Professor of Business Administration,is a codirector of the Laboratory for Information Science at Harvard and of the Digital Initiative at HBS.

Featured Work

Competing in the Age of AI

Strategy and Leadership When Algorithms and Networks Run the World

Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, allow massive scope increase, enabling companies to straddle industry boundaries, and create powerful opportunities for learning--to drive ever more accurate, complex, and sophisticated predictions.

When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani:

Present a framework for rethinking business and operating models
Explain how "collisions" between AI-driven/digital and traditional/analog firms are reshaping competition, altering the structure of our economy, and forcing traditional companies to rearchitect their operating models
Explain the opportunities and risks created by digital firms
Describe the new challenges and responsibilities for the leaders of both digital and traditional firms

Packed with examples--including many from the most powerful and innovative global, AI-driven competitors--and based on research in hundreds of firms across many sectors, this is your essential guide for rethinking how your firm competes and operates in the era of AI.

Books

Sinofsky, Steven, and Marco Iansiti. One Strategy: Organization, Planning, and Decision Making. NJ: John Wiley & Sons, 2010. View Details
Iansiti, Marco, and Roy Levien. The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability. Boston: Harvard Business School Press, 2004. View Details
Iansiti, Marco. Technology Integration: Making Critical Choices in a Turbulent World. Boston, MA: Harvard Business School Press, 1997. View Details

Journal Articles

Zhu, Feng, Xinxin Li, Ehsan Valavi, and Marco Iansiti. "Network Interconnectivity and Entry into Platform Markets." Information Systems Research 32, no. 3 (September 2021): 1009–1024. View Details
Farronato, Chiara, Marco Iansiti, Marcin Bartosiak, Stefano Denicolai, Luca Ferretti, and Roberto Fontana. "How to Get People to Actually Use Contact-Tracing Apps." Harvard Business Review Digital Articles (July 15, 2020). View Details
Iansiti, Marco, and Karim R. Lakhani. "From Disruption to Collision: The New Competitive Dynamics." Special Issue on Disruption 2020. MIT Sloan Management Review 61, no. 3 (Spring 2020). View Details
Iansiti, Marco, and Karim R. Lakhani. "Competing in the Age of AI." Harvard Business Review 98, no. 1 (January–February 2020): 60–67. View Details
Zhu, Feng, and Marco Iansiti. "Why Some Platforms Thrive and Others Don't." Harvard Business Review 97, no. 1 (January–February 2019): 118–125. View Details
Iansiti, Marco, and Karim R. Lakhani. "Managing Our Hub Economy: Strategy, Ethics, and Network Competition in the Age of Digital Superpowers." Harvard Business Review 95, no. 5 (September–October 2017): 84–92. View Details
Iansiti, Marco, and Karim R. Lakhani. "The Truth about Blockchain." Harvard Business Review 95, no. 1 (January–February 2017): 118–127. View Details
Iansiti, Marco, and Karim R. Lakhani. "Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business." Harvard Business Review 92, no. 11 (November 2014): 90–99. View Details
Iansiti, Marco, and Gregory L. Richards. "A Study of Economic Impact of Cloud Computing." International Journal of Technology, Policy and Management 12, no. 4 (2012): 344–372. View Details
Zhu, Feng, and Marco Iansiti. "Entry into Platform-based Markets." Strategic Management Journal 33, no. 1 (January 2012): 88–106. View Details
MacCormack, Alan David, and Marco Iansiti. "Intellectual Property, Architecture, and the Management of Technological Transitions: Evidence from Microsoft Corporation." Journal of Product Innovation Management 26, no. 3 (May 2009): 248–263. View Details
Westerman, George, F. Warren McFarlan, and Marco Iansiti. "Organization Design and Effectiveness over the Innovation Life Cycle." Organization Science 17, no. 2 (March–April 2006): 230–238. View Details
Iansiti, Marco, and Gregory L. Richards. "The Information Technology Ecosystem: Structure, Health, and Performance." Antitrust Bulletin 51, no. 1 (Spring 2006). View Details
Iansiti, Marco. "Managing the Ecosystem." Optimize 4, no. 2 (February 2005). View Details
Iansiti, Marco, and Roy Levien. "Strategy as Ecology." Harvard Business Review 82, no. 3 (March 2004). View Details
Iansiti, Marco, F. Warren McFarlan, and George Westerman. "Leveraging the Incumbent's Advantage." MIT Sloan Management Review 44, no. 4 (summer 2003): 58–64. View Details
West, J., and Marco Iansiti. "Experience, Experimentation, and the Accumulation of Knowledge: An Empirical Study of the Evolution of R&D in the Semiconductor Industry." Research Policy 32, no. 5 (May 2003). View Details
MacCormack, A. D., R. Verganti, and M. Iansiti. "Developing Products on Internet Time: The Anatomy of a Flexible Development Process." Management Science 47, no. 1 (January 2001). View Details
MacCormack, Alan, Roberto Verganti, and Marco Iansiti. "Developing Products on 'Internet Time': The Anatomy of a Flexible Development Process." Management Science 47, no. 1 (January 2001). View Details
Iansiti, Marco. "How the Incumbent Can Win: Managing Technological Transitions in the Semiconductor Industry." Management Science 46, no. 2 (February 2000). View Details
Iansiti, Marco, and Jonathan West. "From Physics to Function: An Empirical Study of R&D Performance in the Semiconductor Industry." Journal of Product Innovation Management 16, no. 4 (July 1999). View Details
McGrath, Michael E., and Marco Iansiti. "Envisioning IT-Enabled Innovation." PRTM's Insight (fall/winter 1998). View Details
Iansiti, Marco. "From Technological Potential to Product Performance: An Empirical Analysis." Research Policy 26, no. 3 (October 1997): 263–390. View Details
MacCormack, A. D., and M. Iansiti. "Developing Products on Internet Time." Harvard Business Review 75, no. 5 (September–October 1997). View Details
Iansiti, Marco, and J. West. "Technology Integration: Turning Great Research into Great Products." Harvard Business Review 75, no. 3 (May–June 1997): 69–78. View Details
Khanna, T., and M. Iansiti. "Firm Asymmetries and Sequential R&D: Theory and Evidence from the Mainframe Computer Industry." Management Science 43, no. 4 (April 1997): 405–421. View Details
Iansiti, Marco, and T. Khanna. "Technological Evolution, System Architecture, and the Obsolescence of Firm Capabilities." Industrial and Corporate Change 4, no. 2 (1995): 333–61. View Details
Iansiti, Marco. "Shooting the Rapids: Managing Product Development in Turbulent Environments." California Management Review 38, no. 1 (fall 1995). View Details
Iansiti, Marco. "Technology Integration: Managing Technological Evolution in a Complex Environment." Research Policy 24, no. 2 (March 1995): 521–42. View Details
Iansiti, Marco. "Technology Development and Integration: An Empirical Study of the Interaction between Applied Science and Product Development." IEEE Transactions on Engineering Management 42 (1995): 259–269. View Details
Iansiti, Marco. "Science-based Product Development: An Empirical Study of the Mainframe Computer Industry." Production and Operations Management 4, no. 4 (Fall 1995). View Details
Iansiti, M., and K. B. Clark. "Integration and Dynamic Capability: Evidence from Development in Automobiles and Mainframe Computers." Industrial and Corporate Change 3, no. 3 (1994): 557–605. View Details
Iansiti, M., and P. Barkan. "Prototyping: A Tool for Rapid Learning in Product Development." Simultaneous Engineering Journal (1994). View Details
Iansiti, Marco. "Real-World R&D: Jumping the Product Generation Gap." Harvard Business Review 71, no. 3 (May–June 1993): 138–147. View Details
Iansiti, Marco, A. T. Johnson, C. J. Lobb, and M. Tinkham. "Comment." Physical Review Letters 62, no. 4 (January 1989): 483. View Details
Iansiti, M., A. T. Johnson, W. F. Smith, C. J. Lobb, and M. Tinkham. "Charging Effects and Quantum Properties of Small Superconducting Tunnel Junctions." Physical Review, B, Condensed Matter B39, no. 6465 (1989). View Details
Iansiti, M., A. T. Johnson, C. J. Lobb, and M. Tinkham. "Quantum Tunneling and Low-voltage Resistance in Small Superconducting Tunnel Junctions." Physical Review, B, Condensed Matter B40, no. 11370 (1989). View Details
Iansiti, Marco, A. T. Johnson, C. J. Lobb, and M. Tinkham. "Crossover from Josephson Tunneling to the Coulomb Blockade." Physical Review Letters 60, no. 23 (June 1988): 2414–17. View Details
Iansiti, Marco, A. T. Johnson, W. F. Smith, H. Rogalla, C. J. Lobb, and M. Tinkham. "Charging Energy and Phase Delocalization in Single Very Small Josphson Tunnel Junctions." Physical Review Letters 59, no. 4 (July 1987): 489–92. View Details
Iansiti, Marco, A. T. Johnson, W. F. Smith, C. J. Lobb, and M. Tinkham. "Possible Observation of Charging Energy Effects in Single Ultra-Small Josephson Tunnel Junctions." Japanese Journal of Applied Physics, Part 1, Regular Papers & Short Notes 26, nos. 26-3-2 (1987): 1557–1558. View Details
Iansiti, Marco, H. Akoh, O. Liengme, M. Tinkham, and J. U. Free. "Reentrant Temperature Dependence of the Critical Current in Small Tunnel Junctions." Physical Review, B, Condensed Matter B33, no. 2038 (1986). View Details
Iansiti, Marco, Q Hu, R M Westervelt, and M Tinkham. "Noise and Chaos in a Fractal Basin Boundary Regime of a Josephson Junction." Physical Review Letters 55, no. 7 (August 1985): 746–49. View Details
Hu, Q., J U Free, Marco Iansiti, O Liengme, and M Tinkham. "Chaotic Behavior Oberserved in a de-Biased Josephson Junction Driven at Far-infrared Frequencies." IEEE Transactions on Magnetics 21, no. 2 (March 1985). View Details

Book Chapters

Iansiti, Marco, and Ross Sullivan. "Business Network Transformation in Action." In Business Network Transformation: Strategies to Reconfigure Your Business Relationships for Competitive Advantage, edited by Jeffrey Word. Jossey-Bass, 2009. View Details
MacCormack, A. D., and M. Iansiti. "Developing Products for the Internet." In Sense and Respond: Capturing Value in the Network Era, edited by Stephen P. Bradley and Richard L. Nolan. Boston: Harvard Business School Press, 1998. View Details
Fujimoto, T., M. Iansiti, and K. B. Clark. "External Integration in Product Development." In Managing Product Development, edited by T. Nishiguchi. New York: Oxford University Press, 1996. View Details
Clark, K. B., M. Iansiti, and R. Billington. "Project Leadership and Organization." In The Perpetual Enterprise Machine: Seven Keys to Corporate Renewal through Successful Product and Process Development, edited by H. K. Bowen, K. B. Clark, C. H. Holloway, and S. C. Wheelwright. New York: Oxford University Press, 1994. View Details

Working Papers

Adelson, Caroline, Charlotte Kuller, Cate Tompkins, Ellora Sarkar, Samantha Price, and Marco Iansiti. "How Wicked Problems Drive Business Performance: A Review of the Academic Literature." Harvard Business School Working Paper, No. 23-064, April 2023. View Details
Adelson, Caroline, Charlotte Kuller, Cate Tompkins, Ellora Sarkar, Samantha Price, and Marco Iansiti. "Firm Purpose and Problem Wickedness: A Review of the Academic Literature." Harvard Business School Working Paper, No. 23-063, April 2023. View Details
Iansiti, Marco. "The Value of Data and Its Impact on Competition." Harvard Business School Working Paper, No. 22-002, July 2021. View Details
Cao, Sam (Ruiqing), and Marco Iansiti. "Data Governance, Interoperability and Standardization: Organizational Adaptation to Privacy Regulation." Harvard Business School Working Paper, No. 21-122, May 2021. (Revised November 2023.) View Details
Valavi, Ehsan, Joel Hestness, Marco Iansiti, Newsha Ardalani, Feng Zhu, and Karim R. Lakhani. "Time Dependency, Data Flow, and Competitive Advantage." Harvard Business School Working Paper, No. 21-099, March 2021. View Details
Iansiti, Marco. "Assessing the Strength of Network Effects in Social Network Platforms." Harvard Business School Working Paper, No. 21-086, February 2021. View Details
Valavi, Ehsan, Joel Hestness, Newsha Ardalani, and Marco Iansiti. "Time and the Value of Data." Harvard Business School Working Paper, No. 21-016, August 2020. (Revised November 2021.) View Details
Verganti, Roberto, Luca Vendraminelli, and Marco Iansiti. "Design in the Age of Artificial Intelligence." Harvard Business School Working Paper, No. 20-091, February 2020. View Details
Iansiti, Marco. "Principles that Matter: Sustaining Software Innovation from the Client to the Web." Harvard Business School Working Paper, No. 09-142, June 2009. View Details
Zhu, Feng, and Marco Iansiti. "Dynamics of Platform Competition: Exploring the Role of Installed Base, Platform Quality and Consumer Expectations." Harvard Business School Working Paper, No. 08-031, November 2007. View Details
Iansiti, Marco, and Gregory L. Richards. "The Business of Free Software: Enterprise Incentives, Investment, and Motivation in the Open Source Community." Harvard Business School Working Paper, No. 07-028, November 2006. View Details
Brunner, David James, Bradley R. Staats, Marco Iansiti, and George Favaloro. "Information Technology and the Growth of the Firm: A Process Theory Perspective." Harvard Business School Working Paper, No. 06-053, June 2006. View Details
Iansiti, Marco, George Favaloro, James Utzschneider, and Greg Richards. "Why IT Matters in Midsized Firms." Harvard Business School Working Paper, No. 06-013, August 2005. View Details
Iansiti, Marco, and Roy Levien. "Keynotes and Dominators: Framing Operating and Technology Strategy in a Business Ecosystem." Harvard Business School Working Paper, No. 03-061, November 2002. View Details
Iansiti, Marco, and Roy Levien. "The New Operational Dynamics of Business Ecosystems: Implications for Policy, Operations and Technology Strategy." Harvard Business School Working Paper, No. 03-030, September 2002. View Details
Westerman, George, Marco Iansiti, and F. Warren McFarlan. "The Tortoise and the Hare: An Empirical Investigation of the Dynamics of Integration, Differentiation and Incumbent Adaptation." Harvard Business School Working Paper, No. 03-002, July 2002. View Details
MacCormack, Alan, and Marco Iansiti. "Intellectual Property, Architecture, and the Management of Technological Transitions: Evidence from Microsoft Corporation." Harvard Business School Working Paper, No. 03-020, July 2002. (Revised 3/06.) View Details
West, Jonathan, and Marco Iansiti. "Experience, Experimentation, and the Accumulation of Knowledge: The Evolution of R&D in the Semiconductor Industry." Harvard Business School Working Paper, No. 00-066, March 2000. View Details
Iansiti, Marco. "How the Incumbent Can Win: Managing Technological Transitions in the Semiconductor Industry." Harvard Business School Working Paper, No. 99-093, March 1999. View Details
Iansiti, Marco, and Jonathan West. "From Physics to Function: An Empirical Study of R&D in the Semiconductor Industry." Harvard Business School Working Paper, No. 97-073, June 1997. View Details
Iansiti, Marco, and Jonathan West. "Experience, Experimentation and the Accumulation of Organizational Capabilities: An Empirical Study of R&D in the Semiconductor Industry." Harvard Business School Working Paper, No. 96-032, April 1997. View Details
Iansiti, Marco. "Managing Technological Transitions: Empirical Evidence from the Semiconductor Industry." Harvard Business School Working Paper, No. 96-046, March 1997. View Details
Iansiti, Marco, and Alan MacCormack. "Developing Products on Internet Time." Harvard Business School Working Paper, No. 97-027, October 1996. View Details
Iansiti, Marco. "From Technological Potential to Product Performance: An Empirical Analysis." Harvard Business School Working Paper, No. 96-007, August 1995. View Details
Iansiti, Marco, and Alan MacCormack. "Product Development Flexibility." Harvard Business School Working Paper, No. 97-072, March 1992. View Details

Cases and Teaching Materials

Zhu, Feng, and Marco Iansiti. "Clash of Two Giants Simulation Exercise Instructions." Harvard Business School Exercise 623-092, June 2023. View Details
Zhu, Feng, and Marco Iansiti. "Clash of Two Giants Simulation Exercise." Harvard Business School PowerPoint Supplement 623-717, June 2023. View Details
Zhu, Feng, and Marco Iansiti. "Clash of Two Giants: Competing in the Age of Platforms Simulation." Harvard Business School Simulation 624-701, June 2023. View Details
Iansiti, Marco, Karim R. Lakhani, Hannah Mayer, Kerry Herman, Allison J. Wigen, and Dave Habeeb. "Moderna." Harvard Business School Multimedia/Video Case 623-703, March 2023. (Click here to access this case.) View Details
Bojinov, Iavor, Marco Iansiti, and Seth Neel. "Data Privacy in Practice at LinkedIn." Harvard Business School Case 623-024, September 2022. (Revised July 2023.) View Details
Bojinov, Iavor I., Marco Iansiti, and David Lane. "Orchadio's First Two Split Experiments." Harvard Business School Case 622-015, August 2021. View Details
Iansiti, Marco, Karim R. Lakhani, Kerry Herman, and Amy Klopfenstein. "Moderna (A)." Harvard Business School Teaching Note 622-046, August 2021. View Details
Iansiti, Marco, Karim R. Lakhani, Hannah Mayer, and Kerry Herman. "Moderna (A)." Harvard Business School Case 621-032, September 2020. (Revised July 2021.) View Details
Lakhani, Karim R., Marco Di Maggio, Marco Iansiti, and Aldo Sesia. "AI and Finance in 2019." Harvard Business School Background Note 220-017, November 2019. (Revised March 2021.) View Details
Wing, Christina R., and Marco Iansiti. "The Boston Beer Company (A): New CEO." Harvard Business School Case 619-021, October 2018. (Revised July 2023.) View Details
Iansiti, Marco, Michael W. Toffel, and James Barnett. "Indigo Agriculture: Harnessing Nature." Harvard Business School Case 620-024, November 2019. (Revised June 2020.) View Details
Iansiti, Marco, Michael W. Toffel, and Amram Migdal. "uberPOOL." Harvard Business School Case 617-009, October 2016. (Revised March 2017.) View Details
Iansiti, Marco, Michael Toffel, Kerry Herman, and Julia Kelley. "Product Development Fundamentals." Harvard Business School Technical Note 617-024, October 2016. View Details
Iansiti, Marco, Michael W. Toffel, and Christine Snively. "Indigo Agriculture." Harvard Business School Case 617-020, October 2016. (Revised November 2018.) View Details
Zhu, Feng, Rory McDonald, Marco Iansiti, and Aaron Smith. "Upwork: Reimagining the Future of Work." Harvard Business School Case 616-027, November 2015. View Details
Lakhani, Karim R., Marco Iansiti, and Christine Snively. "Aspiring Minds." Harvard Business School Case 616-013, November 2015. (Revised May 2016.) View Details
Greenstein, Shane, Marco Iansiti, and Christine Snively. "Facebook: The First Ten Years." Harvard Business School Case 616-012, October 2015. (More Info.) View Details
Iansiti, Marco, and Christine Snively. "Deflategate and the National Football League." Harvard Business School Case 616-008, September 2015. View Details
Lakhani, Karim R., Marco Iansiti, and Kerry Herman. "GE and the Industrial Internet." Harvard Business School Case 614-032, April 2014. (Revised March 2015.) View Details
Lakhani, Karim R., Marco Iansiti, and Noah Fisher. "Ford Motor Company: Blueprint for Mobility." Harvard Business School Case 614-018, April 2014. View Details
Lakhani, Karim R., Marco Iansiti, and Kerry Herman. "Samsung Electronics: TV in an Era of Convergence." Harvard Business School Case 614-034, March 2014. (Revised March 2015.) View Details
Lakhani, Karim R., Marco Iansiti, and Noah Fisher. "SAP 2014: Reaching for the Cloud." Harvard Business School Case 614-052, January 2014. (Revised March 2014.) View Details
Davenport, Thomas H., Marco Iansiti, and Alain Serels. "Managing with Analytics at Procter & Gamble." Harvard Business School Case 613-045, April 2013. View Details
Iansiti, Marco, and Alain Serels. "Microsoft Server & Tools (B)." Harvard Business School Supplement 613-046, January 2013. View Details
Iansiti, Marco, and Alain Serels. "Microsoft Server & Tools." Harvard Business School Case 613-031, January 2013. (Revised April 2013.) View Details
Iansiti, Marco, and Alain Serels. "Microsoft Server & Tools (C)." Harvard Business School Supplement 613-047, January 2013. View Details
Iansiti, Marco, and Bianca Buccitelli. "Microsoft Office 2007 (Abridged)." Harvard Business School Case 613-061, October 2012. View Details
Eccles, Robert G., Amy C. Edmondson, Marco Iansiti, and Akiko Kanno. "Ricoh Company, Ltd." Harvard Business School Case 610-053, February 2010. (Revised December 2011.) View Details
Iansiti, Marco, Thomas J. Kosnik, and Ellen Stein. "Innovation: A Customer-Driven Approach." Harvard Business School Background Note 695-016, November 1994. (Revised October 2011.) View Details
Iansiti, Marco, and Kerry Herman. "CA Technologies: Bringing the Cloud to Earth." Harvard Business School Case 611-047, June 2011. View Details
Iansiti, Marco, and Karim R. Lakhani. "SAP AG: Orchestrating the Ecosystem." Harvard Business School Case 609-069, April 2009. View Details
Gilmartin, Raymond V., Marco Iansiti, and Bianca Buccitelli. "General Mills (B)." Harvard Business School Supplement 608-067, December 2007. (Revised July 2008.) View Details
Gilmartin, Raymond V., Marco Iansiti, and Bianca Buccitelli. "General Mills (A)." Harvard Business School Case 608-004, December 2007. (Revised July 2008.) View Details
Iansiti, Marco, and Bianca Buccitelli. "Microsoft Office 2007." Harvard Business School Case 607-015, February 2007. (Revised August 2007.) View Details
Iansiti, Marco, and Marcin Strojwas. "Semiconductor Industry, 2002, The." Harvard Business School Background Note 604-045, October 2003. (Revised March 2004.) View Details
Iansiti, Marco, and Marcin Strojwas. "Taiwan Semiconductor Manufacturing Company: Building a Platform for Distributed Innovation." Harvard Business School Case 604-044, October 2003. View Details
Iansiti, Marco, and Alison Berkley Wagonfeld. "Model N Inc." Harvard Business School Case 604-015, July 2003. (Revised October 2013.) View Details
Rayport, Jeffrey F., Marco Iansiti, Myra M. Hart, William W Chan, and Find Findsen. "Motive Communications." Harvard Business School Case 699-157, April 1999. (Revised October 2001.) View Details
Iansiti, Marco, and Nicole Tempest. "eFrenzy, Inc. (A)." Harvard Business School Case 600-093, March 2000. (Revised April 2001.) View Details
Iansiti, Marco, and Mary Rotelli. "Desktop.com." Harvard Business School Case 600-101, April 2000. (Revised June 2000.) View Details
Hart, Myra M., Marco Iansiti, Andrea H. Chermayeff, and Diana S. Gardner. "CitySoft, Inc." Harvard Business School Case 698-080, April 1998. (Revised November 1999.) View Details
Iansiti, Marco, and Barbara Feinberg. "Lucent Technologies: Optical Networking Group." Harvard Business School Case 600-053, November 1999. View Details
Iansiti, Marco, and Alan D. MacCormack. "Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft." Harvard Business School Case 697-052, November 1996. (Revised June 1999.) View Details
Iansiti, Marco, Myra M. Hart, and Richard Bergin. "Inktomi: Scaling the Internet." Harvard Business School Case 699-156, April 1999. View Details
Iansiti, Marco, and Barbara Feinberg. "Crimson Solutions (A)." Harvard Business School Case 699-139, February 1999. View Details
Iansiti, Marco. "ConneXus (A)." Harvard Business School Case 697-045, October 1996. (Revised October 1998.) View Details
Hart, Myra M., Marco Iansiti, and Barbara Feinberg. "Staples (A)." Harvard Business School Case 898-157, January 1998. (Revised September 1998.) View Details
Iansiti, Marco, Myra M. Hart, and Barbara Feinberg. "ConneXus (B)." Harvard Business School Case 698-054, January 1998. (Revised August 1998.) View Details
Iansiti, Marco, Myra M. Hart, and Matthew J Wallach. "Eutech Cybernetics." Harvard Business School Case 698-062, March 1998. (Revised August 1998.) View Details
Hart, Myra M., Marco Iansiti, and Barbara Feinberg. "Katie Burke (A)." Harvard Business School Case 698-092, April 1998. View Details
Hart, Myra M., Marco Iansiti, and Barbara Feinberg. "Katie Burke (B)." Harvard Business School Case 698-093, April 1998. View Details
Iansiti, Marco, Myra M. Hart, and Barbara Feinberg. "X-IT Products, LLC." Harvard Business School Case 698-084, April 1998. View Details
Hart, Myra M., Marco Iansiti, and Barbara Feinberg. "Staples (C)." Harvard Business School Case 898-159, January 1998. (Revised March 1998.) View Details
Hart, Myra M., Marco Iansiti, and Barbara Feinberg. "Staples (B)." Harvard Business School Case 898-158, January 1998. View Details
Iansiti, Marco, and Ellen Stein. "Silicon Graphics, Inc. (A)." Harvard Business School Case 695-061, April 1995. (Revised December 1997.) View Details
Iansiti, Marco, and Alberto Moel. "BancZero New Product Development." Harvard Business School Case 697-044, November 1996. (Revised September 1997.) View Details
Iansiti, Marco. "America's cup '95: Time-Critical Engineering Using Power Indigo." Harvard Business School Video Supplement 698-501, September 1997. View Details
Iansiti, Marco. "R&D Challenge of the 1990s." Harvard Business School Background Note 697-048, October 1996. (Revised August 1997.) View Details
Iansiti, Marco. "Innovation in Action: Product Development Projects and Action-Based Learning, Instructor's Note." Harvard Business School Teaching Note 697-107, June 1997. View Details
Iansiti, Marco. "Fiat (A) and (B) TN." Harvard Business School Teaching Note 697-109, June 1997. View Details
Iansiti, Marco. "Microsoft Multimedia Publications (A) and (B) TN." Harvard Business School Teaching Note 697-110, June 1997. View Details
Iansiti, Marco. "Silicon Graphics, Inc. (A) and (B) TN." Harvard Business School Teaching Note 697-111, June 1997. View Details
Iansiti, Marco, and Alan D. MacCormack. "Team New Zealand (A), (B), and (C) TN." Harvard Business School Teaching Note 697-112, June 1997. View Details
Iansiti, Marco. "Connexus (A) TN." Harvard Business School Teaching Note 697-113, June 1997. View Details
Iansiti, Marco. "BancZero New Product Development TN." Harvard Business School Teaching Note 697-114, June 1997. View Details
Iansiti, Marco. "Living on Internet Time: Product Development at Netscape,Microsoft, Yahoo!, and NetDynamics TN." Harvard Business School Teaching Note 697-116, June 1997. View Details
Iansiti, Marco. "Managing Product Development: Matching Technology with Context, Instructor's Note." Harvard Business School Teaching Note 697-103, May 1997. View Details
Iansiti, Marco. "Introduction and Overview: Managing Product Development, Instructor's Note." Harvard Business School Teaching Note 697-104, May 1997. View Details
Iansiti, Marco. "Product Development Foundations, Instructor's Note." Harvard Business School Teaching Note 697-105, May 1997. View Details
Iansiti, Marco. "Product Development Process, Organization and Improvement, Instructor's Note." Harvard Business School Teaching Note 697-106, May 1997. View Details
Iansiti, Marco. "Product Development Performance, Instructor's Note." Harvard Business School Teaching Note 697-108, May 1997. View Details
Iansiti, Marco, and Alan D. MacCormack. "Team New Zealand (A)." Harvard Business School Case 697-040, October 1996. (Revised April 1997.) View Details
Iansiti, Marco, and Alan D. MacCormack. "Team New Zealand (B)." Harvard Business School Case 697-041, October 1996. (Revised April 1997.) View Details
Iansiti, Marco, and Alan D. MacCormack. "Team New Zealand (C)." Harvard Business School Case 697-042, October 1996. (Revised April 1997.) View Details
Iansiti, Marco, and Ellen Stein. "Design for Manufacturing: An Exercise." Harvard Business School Exercise 695-015, August 1994. (Revised January 1997.) View Details
Iansiti, Marco, and Alan D. MacCormack. "Silicon Graphics, Inc. (B)." Harvard Business School Case 697-038, September 1996. View Details
Iansiti, Marco. "Technology Integration: Knowledge and Context." Harvard Business School Background Note 697-039, September 1996. View Details
Iansiti, Marco, and Ellen Stein. "Microsoft: Multimedia Publications (B)." Harvard Business School Case 695-006, July 1994. (Revised March 1995.) View Details
Iansiti, Marco, and Ellen Stein. "Understanding User Needs." Harvard Business School Case 695-051, January 1995. View Details
Iansiti, Marco, and Ellen Stein. "Microsoft: Multimedia Publications (A)." Harvard Business School Case 695-005, July 1994. View Details
Iansiti, Marco. "Microsoft Corp.: Office Business Unit." Harvard Business School Case 691-033, November 1990. (Revised May 1994.) View Details
Iansiti, Marco. "Fiat (A)." Harvard Business School Case 694-041, April 1994. View Details
Iansiti, Marco. "Fiat (B)." Harvard Business School Case 694-042, April 1994. View Details
Iansiti, Marco. "NEC." Harvard Business School Case 693-095, April 1993. (Revised December 1993.) View Details
Iansiti, Marco. "Product Development Organization and Capability, Module Overview." Harvard Business School Teaching Note 693-109, May 1993. View Details
Iansiti, Marco. "Boehm Automotive Suppliers (A) and (B) TN." Harvard Business School Teaching Note 693-112, May 1993. View Details
Iansiti, Marco. "Microsoft Corporation: Office Business Unit (TN)." Harvard Business School Teaching Note 693-111, May 1993. View Details
Iansiti, Marco. "NEC TN." Harvard Business School Teaching Note 693-114, May 1993. View Details
Iansiti, Marco. "Becton Dickinson: Advanced Diagnostics Division TN." Harvard Business School Teaching Note 693-110, May 1993. View Details
Iansiti, Marco. "Becton Dickinson: Advanced Diagnostics Division." Harvard Business School Case 693-100, March 1993. (Revised May 1993.) View Details
Iansiti, Marco. "MCC: The Packaging and Interconnect Program (A)." Harvard Business School Case 692-020, August 1991. (Revised April 1993.) View Details
Iansiti, Marco. "Honda Today TN." Harvard Business School Teaching Note 693-009, July 1992. View Details
Iansiti, Marco. "Honda Today." Harvard Business School Case 692-044, October 1991. (Revised April 1992.) View Details
Iansiti, Marco. "Intel Systems Group." Harvard Business School Case 691-040, November 1990. (Revised February 1992.) View Details
Clark, Kim B., and Marco Iansiti. "Note on Technical Problem Solving." Harvard Business School Background Note 692-036, September 1991. View Details
Iansiti, Marco. "Intel Systems Group, Teaching Note." Harvard Business School Teaching Note 692-034, September 1991. View Details
Hauptman, Oscar, and Marco Iansiti. "Note on High-Temperature Superconductivity." Harvard Business School Background Note 691-017, September 1990. View Details
Hauptman, Oscar, and Marco Iansiti. "Technological Imperatives of Production." Harvard Business School Background Note 690-052, March 1990. View Details

Presentations

Brunner, David James, Bradley R. Staats, and Marco Iansiti. "New Perspectives on the Business Value of IT." Paper presented at the INFORMS Annual Meeting, San Francisco, CA, November 5–8, 2005. View Details
MacCormack, Alan, and Marco Iansiti. "Intellectual Property, Architecture, and the Management of Technological Transitions: Evidence from Microsoft Corporation." Paper presented at the Global Acquisition, Protection, and Leveraging of Technological Competencies, Katz Graduate School of Business, October 01, 2002. View Details
MacCormack, Alan, M. Iansiti, and R Verganti. "Rapid Learning and Adaptation in Product Development: An Empirical Study of the Internet Software Industry." Paper presented at the International Product Development Management Conference, Italy, May 01, 1998. View Details
MacCormack, Alan David, and M. Iansiti. "Product Development Flexibility." Paper presented at the International Product Development Management Conference, Stockholm, Sweden, May 01, 1997. View Details
Iansiti, M., and J. West. "Science Based Product Development." Paper presented at the International Product Development Management Conference, Fountainebleau, France, May 30, 1996. View Details

Other Publications and Materials

MacCormack, Alan D., Marco Iansiti, and Sean Silverthorne. "The Secret of How Microsoft Stays on Top." Harvard Business School Working Knowledge (December 2, 2002). (Interview.) View Details

Research Summary

Technology and Operations Strategy

Awards & Honors

The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability with Roy Levien (Harvard Business School Press, 2004) was selected by Strategy + Business as one of the 10 Best Business Books on IT & Innovation in 2004.

Winner of the 2019 Best Conference Paper at the 24th Conference on Information Systems and Technology (CIST) for “Network Interconnectivity and Entry into Platform Markets” with Feng Zhu, Xinxin Li, and Ehsan Valavi.

Additional Information

Areas of Interest

Additional Topics

Industries

Geographies

In The News

Marco Iansiti

David Sarnoff Professor of Business Administration

David Sarnoff Professor of Business Administration

In The News

From Disruption to Collision: The New Competitive Dynamics

Do Universities Need 2U to Create Digital Education?

Competing in the Age of A.I.

Competing in the Age of A.I. — Interview with Marco Iansiti and Karim R. Lakhani

Coronavirus Is Widening the Corporate Digital Divide

Marco Iansiti In the News

Areas of Interest

Additional Topics

Industries

Geographies

In The News

From Disruption to Collision: The New Competitive Dynamics

Do Universities Need 2U to Create Digital Education?

Competing in the Age of A.I.

Competing in the Age of A.I. — Interview with Marco Iansiti and Karim R. Lakhani

Coronavirus Is Widening the Corporate Digital Divide

Marco Iansiti In the News