Many prior books on negotiation, including books co-authored by Max Bazerman, have addressed how to create and claim value in negotiation. These ideas have proliferated in business schools, where negotiation is often the most popular course. Class participants generally value negotiation classes, but often ask/say “This was a fine course, but . . .”
- . . . it doesn’t account for the cultural norms of negotiating in my country.
- . . . it doesn’t deal with negotiating with the Chinese (or pick any other country).
- . . . you didn’t cover the supply crisis we are currently facing.
- . . . do your ideas apply when dealing with liars?
- . . . how to I handle an irrational opponent?
- . . . negotiating over Zoom is different than negotiating in person.
- . . . how does it apply to getting my patients to take their medicine?
- . . . how does the course apply when my negotiation opponent doesn’t have the power to commit to an agreement?
- . . . how does the course apply to negotiations with my father, who stills runs the family business (but should retire)?
While each comment seems unique, the critiques more broadly highlight the fact that the course was not focused on the participant’s particular context—the circumstances and conditions that surround a negotiation. While providing an overview of core concepts in negotiation, The Game Has Changed also addresses these and other questions and explains how to adapt systematic negotiating frameworks to your specific contexts.