This course takes strategy as given and teaches what students need to know to execute and win in highly competitive markets. Using fundamental building blocks based on accountability systems and structures, this course is divided into seven modules:
1. Allocating resources to customers: Students learn how to choose a primary customer and allocate resources to market-facing and operating core units in a way that delivers maximum value to those customers.
2. Prioritizing core values: Students learn how and when to create core values and beliefs systems to prioritize the needs of customers, employees, and shareholders.
3. Tracking performance goals: Students learn how to select a small number of critical performance variables and design management control systems to track progress in achieving key goals.
4. Controlling strategic risk: Students learn how to identify various types of internal and external risks and implement internal controls and boundary systems to protect your business franchise.
5. Spurring innovation: Students learn how to design systems and structures to push people out of their comfort zone, foster creative tension, and drive innovation and entrepreneurial behavior.
6. Building commitment: students learn how to use systems and structures to build an organization culture that motivates people to help others achieve shared goals.
7. Adapting to change: Students learn how to identify the strategic uncertainties that could upend your strategy, build early warning systems, and adapt current strategies to changing competitive conditions.
Concepts are developed and explored using case studies in both early-stage and mature firms in a variety of industries. By the end of the course, students will have gained the practical knowledge and confidence to execute strategy, measure performance, deliver results, and win in any competitive market
Dennis Campbell
Dwight P. Robinson, Jr. Professor of Business Administration
Dwight P. Robinson, Jr. Professor of Business Administration
Dennis W. Campbell is currently the Dwight P. Robinson Jr. Professor of Business Administration at Harvard Business School. His research and teaching activities focus broadly on how management control systems can be designed to balance short-term strategy execution with longer term goals related to organizational culture, learning, and innovation. He has studied these issues extensively in both domestic and international contexts and has published numerous case studies across a variety of industries including retail, hospitality, financial services, telecommunications and consumer-goods manufacturing. His research has been published in the leading academic journals in his field including Journal of Accounting Research, The Accounting Review, Journal of Accounting & Economics, Manufacturing & Service Operations Management, and Management Science.
In his most recent work, Professor Campbell is exploring three specific areas related to these broader themes: (1) how new technologies related to data, digital, and automation are influencing performance and risk management practices within organizations and their supply chains; (2) incentive alignment and risk management in organizations which structurally separate major innovation activities from their core business (e.g. "Ambidextrous" organizations); and (3) identification of tools and frameworks that enable broad-based economic engagement and employee ownership in the rank-and-file workforce.
He is currently teaching the MBA elective course Strategy Execution which uses fundamental building blocks based on accountability systems and structures to equip students to execute strategy, measure performance, deliver results, and win in any competitive market. Professor Campbell also teaches the required MBA course Data Science for Managers, which gives students the necessary tools to develop a data science organization, evaluate data-driven insights, and productively collaborate with data analysts, engineers, and scientists. In the Harvard Business Analytics Program, he co-designed and co-leads the Operations and Supply Chain Management course, focusing on the role of digital technologies and data analytics in transforming the operating models of organizations and how they connect to their broader supply chains and ecosystems. In addition to his main teaching assignments, Professor Campbell teaches in and chairs a variety of executive education programs focusing on similar topics for global business leaders.
Professor Campbell received his doctorate from Harvard Business School and his bachelors degrees in mathematics and economics from the University of Redlands (Redlands, CA). Prior to beginning his doctoral studies, he worked at the Board of Governors of the Federal Reserve in Washington, D.C. on research and policy related to the structure, conduct, and performance of U.S. banking institutions and markets. He is currently serving on the board of the Harvard University Employees Credit Union and as an outside advisor to firms in the U.S., Europe, and Asia.
- Journal Articles
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- Campbell, Dennis W., and Ruidi Shang. "Tone at the Bottom: Measuring Corporate Misconduct Risk from the Text of Employee Reviews." Management Science 68, no. 9 (September 2022): 7034–7053. View Details
- Buell, Ryan W., Dennis Campbell, and Frances X. Frei. "The Customer May Not Always Be Right: Customer Compatibility and Service Performance." Management Science 67, no. 3 (March 2021): 1468–1488. View Details
- Campbell, Dennis, Maria Loumioti, and Regina Wittenberg Moerman. "Making Sense of Soft Information: Interpretation Bias and Loan Quality." Art. 101240. Journal of Accounting & Economics 68, nos. 2-3 (November–December 2019). View Details
- Abernethy, Margaret, and Dennis Campbell. "Virtual Issue on Empirical Management Accounting Research." Journal of Accounting Research (August 2018). View Details
- Campbell, Dennis, John Case, and Bill Fotsch. "More than a Paycheck: How to Create Good Blue-Collar Jobs in the Knowledge Economy." Harvard Business Review 96, no. 1 (January–February 2018): 118–124. View Details
- Buell, Ryan W., Dennis Campbell, and Frances X. Frei. "How Do Customers Respond to Increased Service Quality Competition?" Manufacturing & Service Operations Management 18, no. 4 (Fall 2016): 585–607. View Details
- Campbell, Dennis, Srikant M. Datar, Susan L. Kulp, and V.G. Narayanan. "Testing Strategy with Multiple Performance Measures: Evidence from a Balanced Scorecard at Store24." Journal of Management Accounting Research 27, no. 2 (2015): 39–65. View Details
- Campbell, Dennis. "Discussion of 'The Use of Management Control Mechanisms to Mitigate Moral Hazard in the Decision to Outsource'." Journal of Accounting Research 50, no. 2 (May 2012): 593–604. View Details
- Campbell, Dennis. "Employee Selection as a Control System." Journal of Accounting Research 50, no. 4 (September 2012): 931–966. View Details
- Campbell, Dennis, F. Asis Martinez-Jerez, and Peter Tufano. "Bouncing Out of the Banking System: An Empirical Analysis of Involuntary Bank Account Closures." Journal of Banking & Finance 36, no. 4 (April 2012): 1224–1235. View Details
- Campbell, Dennis, and Frances X. Frei. "Market Heterogeneity and Local Capacity Decisions in Services." Manufacturing & Service Operations Management 13, no. 1 (Winter 2011): 2–19. (Lead Article.) View Details
- Campbell, Dennis, Marc Epstein, and F. Asis Martinez-Jerez. "The Learning Effects of Monitoring." Accounting Review 86, no. 6 (November 2011): 1909–1934. View Details
- Campbell, Dennis, and Frances X. Frei. "The Cost Structure, Customer Profitability, and Retention Implications of Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel." Management Science 56, no. 1 (January 2010): 4–24. (Lead Article.) View Details
- Buell, Ryan W., Dennis Campbell, and Frances X. Frei. "Are Self-service Customers Satisfied or Stuck?" Production and Operations Management 19, no. 6 (November–December 2010). (Awarded the Decision Sciences Institute Stan Hardy Award for Outstanding Paper Published during 2010 in the Field of Operations Management.) View Details
- Campbell, Dennis, Srikant M. Datar, and Tatiana Sandino. "Organizational Design and Control across Multiple Markets: The Case of Franchising in the Convenience Store Industry." Accounting Review 84, no. 6 (November 2009): 1749–1779. View Details
- Campbell, Dennis. "Nonfinancial Performance Measures and Promotion-Based Incentives." Journal of Accounting Research 46, no. 2 (May 2008). View Details
- Campbell, Dennis. "Choose the Right Measures, Drive the Right Strategy." Balanced Scorecard Report (May–June 2006). View Details
- Campbell, Dennis, and Frances X. Frei. "The Persistence of Customer Profitability: Empirical Evidence and Implications from a Financial Services Firm." Journal of Service Research 7, no. 2 (November 2004). View Details
- Campbell, Dennis. "Putting Strategy Hypotheses to the Test with Cause-and-Effect Analysis." Balanced Scorecard Report 4, no. 5 (September–October 2002). View Details
- Book Chapters
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- Campbell, Dennis, and Frances X. Frei. "Cost Structure Patterns in the Asset Management Industry." Chap. 8 in Operational Control in Asset Management: Processes and Costs, edited by Michael Pinedo, 154–168. Denmark: SimCorp StrategyLab, 2010. View Details
- Working Papers
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- Cai, Wei, Dennis Campbell, and Patrick Ferguson. "Corporate Website-based Measures of Firms' Value Drivers." SSRN Working Paper Series, No. 4413808, April 2023. View Details
- Cai, Wei, Dennis Campbell, and Jiehang Yu. "Culture as a Signal: Evidence from a Natural Field Experiment." SSRN Working Paper Series, No. 4447603, May 2023. View Details
- Campbell, Dennis, Ruidi Shang, and Zhifang Zhang. "Corporate Culture Homogeneity and Top Executive Incentive Design: Evidence from CEO Compensation Contracts." Harvard Business School Working Paper, No. 24-054, February 2024. View Details
- Buell, Ryan W., Dennis Campbell, and Frances X. Frei. "The Customer May Not Always Be Right: Customer Compatibility and Service Performance." Harvard Business School Working Paper, No. 16-091, February 2016. (Revised December 2019.) View Details
- Cases and Teaching Materials
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- Zou, Yuan, and Dennis Campbell. "Haidilao: Changing Your Future with Your Own Hands." Harvard Business School Teaching Note 125-026, August 2024. View Details
- Campbell, Dennis, Aluna Wang, and Carlota Moniz. "Building Innovation at VINCI." Harvard Business School Case 124-092, June 2024. View Details
- Rouen, Ethan, Dennis Campbell, and Andrew Robinson. "Ownership Works: Scaling a Profitable Social Mission." Harvard Business School Case 123-079, March 2023. View Details
- Campbell, Dennis W., and Ethan Rouen. "KKR at CHI Overhead Doors (B)." Harvard Business School Supplement 123-020, December 2022. (Revised October 2023.) View Details
- Campbell, Dennis, and Ethan Rouen. "KKR at CHI Overhead Doors (A)." Harvard Business School Case 123-018, December 2022. (Revised June 2023.) View Details
- Campbell, Dennis, and Iuliana Mogosanu. "Adams + Beasley Associates." Harvard Business School Case 123-051, January 2023. (Revised June 2024.) View Details
- Campbell, Dennis, and Iuliana Mogosanu. "Antler." Harvard Business School Case 122-090, April 2022. (Revised August 2022.) View Details
- Campbell, Dennis, Yuan Zou, and Shu Lin. "Haidilao: Changing Your Future with Your Own Hands." Harvard Business School Case 122-031, September 2021. (Revised January 2023.) View Details
- Campbell, Dennis, Yuan Zou, Shu Lin, and Maxime Aymonod. "Automation at Haidilao." Harvard Business School Case 121-044, January 2021. (Revised September 2021.) View Details
- Campbell, Dennis, Tarun Khanna, and Kerry Herman. "PDS: Ring-Fencing the Ranch." Harvard Business School Case 721-361, September 2020. (Revised November 2020.) View Details
- Campbell, Dennis W., and Kerry Herman. "Handelsbanken: Going Digital." Harvard Business School Case 120-049, January 2020. (Revised June 2020.) View Details
- Campbell, Dennis, Kerry Herman, and Annelena Lobb. "Banking in the Nordic Context: 2019." Harvard Business School Technical Note 120-052, October 2019. (Revised March 2020.) View Details
- Campbell, Dennis, and Tatiana Sandino. "Sustaining Corporate Culture in a Growing Organization." Harvard Business School Technical Note 119-109, June 2019. (Revised November 2019.) View Details
- Campbell, Dennis, Tatiana Sandino, and Kyle Thomas. "Whole Foods under Amazon." Harvard Business School Teaching Note 119-080, February 2019. View Details
- Mills, Karen, Dennis Campbell, and Aaron Mukerjee. "Eastern Bank: Innovating Through Eastern Labs." Harvard Business School Teaching Plan 319-037, September 2018. (Revised May 2021.) View Details
- Campbell, Dennis, Tatiana Sandino, James Barnett, and Christine Snively. "Whole Foods Under Amazon." Harvard Business School Case 118-074, March 2018. (Revised July 2018.) View Details
- Srinivasan, Suraj, Dennis W. Campbell, Susanna Gallani, and Amram Migdal. "Sales Misconduct at Wells Fargo Community Bank." Harvard Business School Teaching Note 118-022, March 2018. View Details
- Mills, Karen, Dennis Campbell, and Aaron Mukerjee. "Eastern Bank: Innovating Through Eastern Labs." Harvard Business School Case 318-068, October 2017. (Revised April 2019.) View Details
- Campbell, Dennis, Marshall Meyer, Bonnie Yining Cao, and Dawn H. Lau. "GE Appliances: Implementing Haier's Made-In-China Management System." Harvard Business School Case 119-099, April 2019. View Details
- Campbell, Dennis, Tatiana Sandino, and Kyle Thomas. "Affinity Plus: Priorities and Performance Pressures." Harvard Business School Case 118-087, March 2018. View Details
- Srinivasan, Suraj, Dennis W. Campbell, Susanna Gallani, and Amram Migdal. "Sales Misconduct at Wells Fargo Community Bank." Harvard Business School Case 118-009, June 2017. (Revised September 2021.) View Details
- Campbell, Dennis, and Gamze Yucaoglu. "Turkasset: Bringing Customer-Centricity to Debt Collection." Harvard Business School Case 117-023, October 2016. View Details
- Campbell, Dennis, and Dawn H. Lau. "Bank of Taiwan." Harvard Business School Case 116-058, April 2016. (Revised January 2017.) View Details
- Bhide, Amar, Dennis Campbell, and Kristin Stack. "Handelsbanken: May 2002." Harvard Business School Case 116-019, September 2015. (Revised July 2016.) View Details
- Campbell, Dennis, Marshall Meyer, and Shelley Xin Li. "Haier: Zero Distance to the Customer (C)." Harvard Business School Supplement 115-057, April 2015. (Revised June 2015.) View Details
- Campbell, Dennis, Marshall Meyer, and Shelley Xin Li. "Haier: Zero Distance to the Customer (B)." Harvard Business School Supplement 115-056, April 2015. (Revised June 2015.) View Details
- Campbell, Dennis, Marshall Meyer, Shelley Xin Li, and Kristin Stack. "Haier: Zero Distance to the Customer (A)." Harvard Business School Case 115-006, April 2015. (Revised June 2015.) View Details
- McGarvie, Blythe J., Dennis Campbell, and Kristin Stack. "Wawa Inc." Harvard Business School Case 114-086, April 2014. (Revised June 2014.) View Details
- Campbell, Dennis. "Coordinating and Controlling Customer-Facing Operations." Harvard Business School Module Note 112-093, April 2012. (Revised April 2012.) View Details
- Campbell, Dennis. "Shangri-La Hotels (TN)." Harvard Business School Teaching Note 112-090, March 2012. View Details
- Campbell, Dennis. "Affinity Plus (TN)." Harvard Business School Teaching Note 112-091, March 2012. View Details
- Campbell, Dennis, and Peter Tufano. "Affinity Plus (A)." Harvard Business School Case 209-026, July 2008. (Revised October 2012.) View Details
- Campbell, Dennis, and Francisco de Asis Martinez-Jerez. "Slots, Tables, and All that Jazz: Managing Customer Profitability at the MGM Grand Hotel (TN)." Harvard Business School Teaching Note 107-072, April 2007. (Revised April 2011.) View Details
- Campbell, Dennis, and Francisco de Asis Martinez-Jerez. Dataset for "Slots, Tables, and All That Jazz: Managing Customer Profitability at the MGM Grand Hotel" (CW). Harvard Business School Spreadsheet Supplement 111-711, February 2011. View Details
- Campbell, Dennis, and Rui Lu. "LG Display." Harvard Business School Case 111-072, November 2010. (Revised December 2010.) View Details
- Campbell, Dennis, and Brent Kazan. "TD Canada Trust." Harvard Business School Case 110-049, December 2009. (Revised September 2014.) View Details
- Campbell, Dennis, and Brent Kazan. "TD Canada Trust (A): The Green and the Red." Harvard Business School Case 108-005, April 2008. (Revised October 2008.) View Details
- Campbell, Dennis, and Brent Kazan. "TD Canada Trust (B): Linking the Service Model to the P&L." Harvard Business School Supplement 108-043, April 2008. (Revised October 2008.) View Details
- Campbell, Dennis, and Brent Kazan. "TD Canada Trust (C): Translating the Service Model to Service Operations." Harvard Business School Supplement 108-055, April 2008. (Revised October 2008.) View Details
- Campbell, Dennis, and David Lane. "China Resources Corporation (B): China Resources Microelectronics." Harvard Business School Supplement 107-015, November 2006. (Revised August 2008.) View Details
- Campbell, Dennis. "TD Canada Trust (A), (B), and (C)." Harvard Business School Teaching Note 108-076, May 2008. (Revised September 2014.) View Details
- Campbell, Dennis, Francisco de Asis Martinez-Jerez, Peter Tufano, and Emily McClintock. "Central Bank: The ChexSystemsSM QualiFile® Decision." Harvard Business School Case 208-029, July 2007. (Revised May 2008.) View Details
- Campbell, Dennis. "China Resources Corporation (TN) (A) and (B)." Harvard Business School Teaching Note 108-074, April 2008. View Details
- Campbell, Dennis, and Francisco de Asis Martinez-Jerez. "Central Bank: The ChexSystemsSM QualiFile® Decision (TN)." Harvard Business School Teaching Note 208-038, April 2008. View Details
- Frei, Frances X., and Dennis Campbell. "Managing Service Operations: The Managerial Research Design Process." Harvard Business School Teaching Note 608-155, April 2008. View Details
- Frei, Frances X., and Dennis Campbell. "Store24 (TN) (A) and (B)." Harvard Business School Teaching Note 606-107, March 2006. (Revised April 2008.) View Details
- Frei, Frances X., and Dennis Campbell. "Pilgrim Bank (A): Customer Profitability (TN)." Harvard Business School Teaching Note 608-115, January 2008. (Revised April 2008.) View Details
- Frei, Frances X., and Dennis Campbell. "Pilgrim Bank (B): Customer Retention (TN)." Harvard Business School Teaching Note 608-116, January 2008. (Revised April 2008.) View Details
- Frei, Frances X., and Dennis Campbell. "Pilgrim Bank (C): Electronic Billpay (TN)." Harvard Business School Teaching Note 608-117, January 2008. (Revised April 2008.) View Details
- Frei, Frances X., and Dennis Campbell. "Improvement with Customer-Operators." Harvard Business School Module Note 608-135, April 2008. View Details
- Campbell, Dennis, Susan L. Kulp, and V.G. Narayanan. "Store24 (TN)." Harvard Business School Teaching Note 103-078, April 2003. (Revised April 2008.) View Details
- Frei, Frances X., and Dennis Campbell. "GuestFirst Hotel (TN) (A) and (B)." Harvard Business School Teaching Note 606-062, March 2006. (Revised April 2008.) View Details
- Campbell, Dennis, and Brent Kazan. "Shangri-La Hotels." Harvard Business School Case 108-006, March 2008. View Details
- Campbell, Dennis, and Donglin Xia. "Changan Automobile Co., Ltd." Harvard Business School Case 107-006, July 2006. (Revised March 2008.) View Details
- Frei, Frances X., and Dennis Campbell. "Store24 (B): Service Quality and Employee Skills." Harvard Business School Supplement 602-097, November 2001. (Revised October 2017.) View Details
- Campbell, Dennis, and David Lane. "China Resources Corporation (A): 6S Management." Harvard Business School Case 107-013, October 2006. (Revised July 2007.) View Details
- Frei, Frances X., and Dennis Campbell. "GuestFirst Hotel (A): Customer Loyalty." Harvard Business School Case 602-099, November 2001. (Revised October 2017.) View Details
- Frei, Frances X., and Dennis Campbell. "Using Data Desk for Statistical Analysis." Harvard Business School Background Note 605-060, February 2005. (Revised November 2006.) View Details
- Campbell, Dennis, Francisco de Asis Martinez-Jerez, Marc Epstein, and Joshua Bellin. "Slots, Tables, and All That Jazz: Managing Customer Profitability at the MGM Grand Hotel." Harvard Business School Case 106-029, March 2006. (Revised September 2006.) View Details
- Frei, Frances X., and Dennis Campbell. "Informing Service Management with Customer Data." Harvard Business School Background Note 606-097, April 2006. View Details
- Frei, Frances X., and Dennis Campbell. "Economics of Retail Banking Note." Harvard Business School Background Note 602-153, April 2002. (Revised March 2006.) View Details
- Frei, Frances X., Dennis Campbell, and Eliot Sherman. "Moneyball (A): What Are You Paying For?" Harvard Business School Case 606-025, August 2005. (Revised March 2006.) View Details
- Frei, Frances X., and Dennis Campbell. "GuestFirst Hotel (B): Taking Advantage of Panel Data." Harvard Business School Supplement 602-111, November 2001. (Revised October 2017.) View Details
- Frei, Frances X., and Dennis Campbell. "Pilgrim Bank (C): Electronic Billpay." Harvard Business School Supplement 602-103, October 2001. (Revised October 2017.) View Details
- Frei, Frances X., and Dennis Campbell. "Pilgrim Bank (A): Customer Profitability." Harvard Business School Case 602-104, October 2001. (Revised October 2017.) View Details
- Frei, Frances X., and Dennis Campbell. "BigEast Bank (A): Credit Card Approval." Harvard Business School Case 602-098, November 2001. (Revised August 2005.) View Details
- Frei, Frances X., and Dennis Campbell. "Pilgrim Bank (B): Customer Retention." Harvard Business School Supplement 602-095, October 2001. (Revised October 2017.) View Details
- Frei, Frances X., and Dennis Campbell. "Store24 (A): Managing Employee Retention." Harvard Business School Case 602-096, October 2001. (Revised October 2017.) View Details
- Frei, Frances X., Dennis Campbell, and Eliot Sherman. "Moneyball (B): Do You Get What You Pay For?" Harvard Business School Supplement 606-026, August 2005. View Details
- Campbell, Dennis, and Susan L. Kulp. "G.G. Toys." Harvard Business School Case 105-005, September 2004. (Revised April 2005.) View Details
- Frei, Frances X., and Dennis Campbell. "Simple Regression Mathematics." Harvard Business School Background Note 605-061, February 2005. (Revised March 2005.) View Details
- Campbell, Dennis, and Susan L. Kulp. "G.G. Toys (TN)." Harvard Business School Teaching Note 105-008, November 2004. View Details
- Kulp, Susan L., V.G. Narayanan, and Dennis Campbell. "Store24." Harvard Business School Case 103-058, February 2003. (Revised March 2004.) View Details
- Kaplan, Robert S., and Dennis Campbell. "Boston Lyric Opera." Harvard Business School Case 101-111, June 2001. (Revised July 2001.) View Details
- Teaching
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Digital technologies and data analytics are radically changing the operating model of an organization and how it connects to its broader supply chain and ecosystem. This course emphasizes managing product availability, especially in a context of rapid product proliferation, short product life cycles, and global networks of suppliers and customers. Topics examined include inventory management, distribution economics, demand forecasting, supplier management, and the potential benefits of using AI and machine learning to work with data. The course emphasizes the “general manager’s perspective” in supply chains. Cases in the course illustrate that barriers to integrating supply chains often relate to behavioral issues (e.g., misaligned incentives or change management challenges) and operational execution problems that fall squarely in the domain of the general manager.Data science has become the new language of business. Many roles across the enterprise in finance, marketing, human resources, operations, innovation, and strategy now rely heavily on data science for important managerial decisions. Given the increasing ubiquity and need for analytics across organizations, it is imperative that MBA students learn key concepts, understand the opportunities and limitations of analytics, and develop a solid grasp of the tools that are currently being deployed. The Data Science for Managers (DSM) RC course aims to provide the general manager with the necessary tools to develop a data science organization, evaluate data-driven insights, and productively collaborate with data analysts, engineers, and scientists.
- Awards & Honors
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Winner of the 2018 Journal of Management Accounting Research Best Paper Award for "Testing Strategy with Multiple Performance Measures: Evidence from a Balanced Scorecard at Store24" with Srikant Datar, Susan Kulp, and V.G. Narayanan (2015).Won the 2011 Stan Hardy Award for Outstanding Paper published in the field of Operations Management from the Decision Sciences Institute for his paper with Ryan W. Buell and Frances X. Frei, “Are Self-Service Customers Satisfied or Stuck?” (Production and Operations Management, 2010).Awarded the Harvard Business School Mel Tukman Dean Fellowship to new HBS Faculty in 2003.Won the 2011 Charles M. Williams Award for Teaching Excellence.Received the 2002 George S. Dively Award for Outstanding Dissertation Research from Harvard Business School.Awarded the Marvin Bower Fellowship in 2009 by Harvard Business School in honor of Marvin Bower (MBA '30) to support research by outstanding scholars.Won the Award for Excellence in Mentoring Doctoral Students from Harvard Business School in 2011.
- Additional Information
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Doctoral Students
- Areas of Interest
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- artificial intelligence
- innovation
- management accounting and control systems
- strategy
- performance measurement
- risk management
- service management
- consumer products
- financial services
- hotels & motels
- manufacturing
- professional services
- restaurant
- service industry
- China
- Europe
- Middle East
- North America
- United States
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