Closing the Loop by Recycling Apparel: Reju CEO Patrik Frisk
- 18 JUN 2025
- |
- Climate Rising
Patrik Frisk, CEO of ReJu, joins Climate Rising to discuss his company’s mission to
recycle textile waste and build circular supply chains for apparel made of polyester
fabric. Patrik brings his prior experience leading Under Armour and other global brands
across the textile and footwear industry for over 35 years. Patrik describes how ReJu
turns discarded apparel made of polyester blends into new polyester, and how it tackles
the logistical and technical challenges of sorting, processing, and regenerating blended
fabrics at scale. Patrik also describes relevant policy trends such as extended producer
responsibility and offers advice for those pursuing careers in the circular economy.
Patrik Frisk, CEO of ReJu, joins Climate Rising to discuss his company’s mission to
recycle textile waste and build circular supply chains for apparel made of polyester
fabric. Patrik brings his prior experience leading Under Armour and other global brands
across the textile and footwear industry for over 35 years. Patrik describes how ReJu
turns discarded apparel made of polyester blends into new polyester, and how it tackles
the logistical and technical challenges of sorting, processing, and regenerating blended
fabrics at scale. Patrik also describes relevant policy trends such as extended producer
responsibility and offers advice for those pursuing careers in the circular economy.
Measuring Climate Tech Investment Yields a New Shade of 'Green' Business
Re: George Serafeim
- 27 May 2025
- |
- Newsweek
Vail Resorts: Responding to Activist Pressure (A)
- JUNE 2025
- |
- Case
On January 27, 2025, the head of a relatively small hedge fund named Late Apex Partners sent a highly critical letter to the board of directors of Vail Resorts, the world’s largest ski resort operator. In his letter, and the 88-slide presentation that accompanied his letter, the activist investor criticized the firm’s strategy, leadership, and financial performance. In fact, he was calling for fundamental change: replacing the CEO, CFO, and board chair; changing the firm’s capital allocation strategy; and focusing more attention on customers and employees to fix the company’s damaged reputation. On the day the letter became public, Vail’s stock price jumped 6%, representing an increase in almost $350 million of market value. With the stock price down more than 50% in the past few years, Vail’s relatively new CEO (Kirsten Lynch) and the board chairman (Rob Katz, the former CEO), had to decide whether to respond to the letter and, if so, how. What made this decision difficult was that several relatively small and unknown activist investors had won important victories against large corporations in recent years. Examples of this kind of “David vs. Goliath” battle included BlueBell Capital successfully removing Danone’s CEO in March 2021, Engine No. 1 winning three board seats at ExxonMobil in May 2021.
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