Video Clips
This library of video clips enables educators and others to search for relevant interview clips by subject, industry, country, or any combination of all three. Users can also search by name to find all clips from a specific interviewee. The clips may be downloaded for academic research, teaching, and other educational use. Any other use, including commercial reuse, web publishing, or other forms of redistribution, requires permission of Harvard Business School. These clips are now being used in a new series of Harvard Business School cases on emerging markets. The first two deal with corruption and innovation. Listen to our Cold Call podcast episode on the corruption case.
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Results
Dr. Laura Catena
Dr. Laura Catena
Building Brands
Dr. Laura Catena, Managing Director of Bodega Catena Zapata, traces the history of her family winery from humble beginnings to their decision in the 1990s to target the French wine industry and establish Argentine wine as amongst the best in the world.Duration: 01:50
Alberto Grimoldi
Alberto Grimoldi
Building Brands
Alberto Grimoldi, President of the Argentina-based apparel and footwear company Grimoldi, describes improving the image of his company by removing the name "Grimoldi" from their products, and using new brand names which permitted successful market segmentation strategies.Duration: 01:32
Alberto Grimoldi
Alberto Grimoldi
Corruption
Alberto Grimold, President of the Argentina-based apparel and footwear company Grimoldi, discusses the challenges of competing with the many companies in the informal economy which pay no tax, and explains how this impacts decisions to compete in channels such as shopping malls where it is harder to avoid tax.Duration: 01:46
Alberto Grimoldi
Alberto Grimoldi
Family Business
Alberto Grimoldi, President of the Argentina-based apparel and footwear company Grimoldi, S.A., describes the massive deterioration of the business under family leadership and his successful efforts, in the mid-1980s, to regain control, and bring professional management to the firm.Duration: 01:56
Susana Balbo
Susana Balbo
Fundraising
Susana Balbo, owner and chief winemaker of Argentina-based Susana Balbo Wines, discusses overcoming the obstacles that are some of the biggest limitations SMEs in Argentina face when trying to gain access to capital.Duration: 08:54
Susana Balbo
Susana Balbo
Gender
Susana Balbo, owner of Susana Balbo Wines, based in Argentina, describes the qualities she feels women bring to business leadership, including creativity and innovation, and the challenges they face, including a lack of respect. She also describes how technology might help lower barriers for women wanting to enter business.Duration: 06:37
Dr. Laura Catena
Dr. Laura Catena
Gender
Dr. Laura Catena, Managing Director of Bodega Catena Zapata, discusses the state of gender equality in the wine industry as well as her efforts to promote women to executive positions.Duration: 02:11
Susana Balbo
Susana Balbo
Government Regulation
Susana Balbo, owner and chief winemaker of Susana Balbo wines based in Argentina, discusses the problems of regulatory restrictions, especially around doing business internationally, and the difficulty of competing with businesses that evade legal restrictions.Duration: 07:36
Susana Balbo
Susana Balbo
Innovation
Susana Balbo, owner and chielf winemaker of Susana Balbo Wines, based in Argentina, speaks about innovation in the wine industry and changing the style of torrontés wine production.Duration: 05:22
Susana Balbo
Susana Balbo
Innovation
Susana Balbo, owner and chief winemaker of Susana Balbo Wines based in Argentina, discusses innovating through two different means: innovating by applying technology to a traditional product in order to keep their traditional customers, and by creating new products and adjusting to the preferences of their customers.Duration: 03:29
Dr. Silvia Gold
Dr. Silvia Gold
Innovation
Dr. Silvia Gold, President of the Mundo Sano Foundation and co-founder of Grupo Insud, explains how patent expiration is important for innovation, recounting that her company has always won against large Western pharmaceutical companies that have sought legal action based on the global patent system.Duration: 04:00
Dr. Laura Catena
Dr. Laura Catena
Marketing & Advertising
Dr. Laura Catena, Managing Director of Bodega Catena Zapata, explains the importance of reputation in the wine industry and outlines marketing strategies that have helped her winery surpass the competition.Duration: 02:34