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MBA Voices
MBA Voices
Eleven student teams were required to run a “design sprint” – a structured and rigorous process for quickly identifying critical questions facing a venture, and rapidly developing multiple answers to these questions to test with stakeholders. Jake Knapp of Google Ventures, who invented the Sprint process, ran the first two days, then handed over to faculty co-chairs Alan MacCormack and Russ Wilcox. The pressure was on the teams to make progress, rapidly building prototypes to a high level to generate insightful feedback on how well the solutions matched real customers’ needs. [...]
The views and opinions expressed in the MBA Voices blog are those of the authors.
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