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Hotwire.com: Navigating Through Turbulence
By: Jeffrey F. Rayport, Manny de Zarraga and Eric Levine
On September 10, 2001, after speaking at an industry conference at New York’s World Trade Center, Hotwire co-founder Spencer Rascoff boarded a flight from Newark to San Francisco. After returning home, Rascoff awoke the next morning to a phone call informing him that...
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Keywords:
September 11;
Corporate Entrepreneurship;
Business Growth and Maturation;
Disruption;
Decisions;
Job Cuts and Outsourcing;
Growth Management;
Digital Platforms;
Problems and Challenges;
Risk and Uncertainty;
Expansion;
Internet and the Web;
Leading Change;
Leadership Style;
Air Transportation Industry;
Tourism Industry;
San Francisco
Rayport, Jeffrey F., Manny de Zarraga, and Eric Levine. "Hotwire.com: Navigating Through Turbulence." Harvard Business School Case 821-084, March 2021. (Revised August 2024.)