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- June 2024
- Case
Driving Scale With Otto
By: Rebecca Karp, David Allen and Annelena Lobb
This case asks how startup founders make scaling decisions in light of their priorities for their business and for themselves. Otto was a technology company that applied artificial intelligence technology to sales. It deployed natural language processing to find sales...
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Keywords:
Artificial Intelligence;
Machine Learning;
Natural Language Processing;
B2B;
B2B Innovation;
Startups;
Scaling;
Scaling Tech Ventures;
Business Ventures;
Information Technology;
Finance;
Sales;
Strategy;
Information Technology Industry;
United States;
Cambridge;
New York (city, NY);
Spain
Karp, Rebecca, David Allen, and Annelena Lobb. "Driving Scale With Otto." Harvard Business School Case 724-407, June 2024.
- 2024
- Working Paper
Incrementality Representation Learning: Synergizing Past Experiments for Intervention Personalization
This paper introduces Incrementality Representation Learning (IRL), a novel multitask representation learning framework that predicts heterogeneous causal effects of marketing interventions. By leveraging past experiments, IRL efficiently designs and targets...
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Keywords:
Heterogeneous Treatment Effect;
Multi-task Learning;
Representation Learning;
Personalization;
Promotion;
Deep Learning;
Field Experiments;
Customer Focus and Relationships;
Customization and Personalization
Huang, Ta-Wei, Eva Ascarza, and Ayelet Israeli. "Incrementality Representation Learning: Synergizing Past Experiments for Intervention Personalization." Harvard Business School Working Paper, No. 24-076, June 2024.
- March 2024 (Revised April 2024)
- Case
Coursera's Foray into GenAI
By: Suraj Srinivasan, Michael Parzen and Radhika Kak
In early 2023, Maggioncalda, CEO of US EdTech firm Coursera, launched Project Genesis to develop a strategy for incorporating GenAI capabilities into the firm's offerings, asking his teams to focus on value to the firm and cost of implementation. The team identified...
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Keywords:
Business Model;
AI and Machine Learning;
Brands and Branding;
Business Strategy;
Competitive Advantage;
Education Industry;
Technology Industry;
United States
Srinivasan, Suraj, Michael Parzen, and Radhika Kak. "Coursera's Foray into GenAI." Harvard Business School Case 124-089, March 2024. (Revised April 2024.)
- March 2024
- Case
Katharine Graham: Changing the World
By: Robert Simons and Shirley Sun
This case traces the life of Katharine Graham from housewife to publisher of the Washington Post. Born into a family of wealth, Graham described herself as a “doormat wife” after she married Phil Graham and stayed at home to raise their children. His unexpected death...
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Keywords:
Mission and Purpose;
Values and Beliefs;
Power and Influence;
Personal Characteristics;
Leadership Style;
Success;
Work-Life Balance;
News;
Newspapers;
Media
Simons, Robert, and Shirley Sun. "Katharine Graham: Changing the World." Harvard Business School Case 124-035, March 2024.
- March 2024
- Case
Unintended Consequences of Algorithmic Personalization
By: Eva Ascarza and Ayelet Israeli
“Unintended Consequences of Algorithmic Personalization” (HBS No. 524-052) investigates algorithmic bias in marketing through four case studies featuring Apple, Uber, Facebook, and Amazon. Each study presents scenarios where these companies faced public criticism for...
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Keywords:
Race;
Gender;
Marketing;
Diversity;
Customer Relationship Management;
Prejudice and Bias;
Customization and Personalization;
Technology Industry;
Retail Industry;
United States
Ascarza, Eva, and Ayelet Israeli. "Unintended Consequences of Algorithmic Personalization." Harvard Business School Case 524-052, March 2024.
- February 2024
- Case
SundaySky: Changing Customer Experiences through Personalized Video
By: David C. Edelman and James Barnett
In June 2023, SundaySky CEO Jim Dicso considers growth strategies. The software-as-a-service company provided software to create advertising videos, customer service videos, and other videos, like employee training modules, and had begun to pilot a new generative...
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- January 2024
- Case
Huawei: Resilience amid Autarky and Adversity
By: William C. Kirby and Daniel Fu
In September 2023, Huawei made a dramatic return to the global smartphone space with the launch of its Mate 60 Pro smartphone, equipped with an indigenously designed, 7nm chip. This came despite a myriad of export controls and restrictions imposed against the company...
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Keywords:
International Strategy;
Semiconductors;
Smartphone;
Government And Politics;
Government And Business;
Digital Infrastructure;
5G;
Political Risk;
Business and Government Relations;
Global Strategy;
Multinational Firms and Management;
Governing Rules, Regulations, and Reforms;
AI and Machine Learning;
Mobile and Wireless Technology;
Leadership;
Retirement;
Corporate Strategy;
Technology Industry;
China;
United States;
Europe;
Asia;
Middle East
- December 2023
- Case
Robert McNamara: Changing the World
By: Robert Simons and Shirley Sun
This case traces the life of Robert McNamara from Harvard Business School to Ford Motor Company to the U.S. Department of Defense. McNamara excelled in every job along the way: becoming the youngest-ever professor at Harvard Business School, the first non-family...
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Keywords:
Performance Measurement;
Leadership;
Business Education;
Military;
Leadership Development;
Values and Beliefs;
Personal Characteristics;
Leadership Style;
Success;
Business and Government Relations;
Power and Influence
Simons, Robert, and Shirley Sun. "Robert McNamara: Changing the World." Harvard Business School Case 124-036, December 2023.
- Working Paper
An AI Method to Score Celebrity Visual Potential from Human Faces
By: Flora Feng, Shunyuan Zhang, Xiao Liu, Kannan Srinivasan and Cait Lamberton
Celebrities have extraordinary abilities to attract and influence others. Predicting celebrity visual potential is important in the domains of business, politics, media, and entertainment. Can we use human faces to predict celebrity visual potential? If so, which...
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Feng, Flora, Shunyuan Zhang, Xiao Liu, Kannan Srinivasan, and Cait Lamberton. "An AI Method to Score Celebrity Visual Potential from Human Faces." SSRN Working Paper Series, No. 4071188, November 2023.
- October 2023
- Teaching Note
Timnit Gebru: 'SILENCED No More' on AI Bias and The Harms of Large Language Models
By: Tsedal Neeley and Tim Englehart
Teaching Note for HBS Case No. 422-085. Dr. Timnit Gebru—a leading artificial intelligence (AI) computer scientist and co-lead of Google’s Ethical AI team—was messaging with one of her colleagues when she saw the words: “Did you resign?? Megan sent an email saying that...
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- October 2023 (Revised June 2024)
- Case
ReUp Education: Can AI Help Learners Return to College?
By: Kris Ferreira, Christopher Thomas Ryan and Sarah Mehta
Founded in 2015, ReUp Education helps “stopped out students”—learners who have stopped making progress towards graduation—achieve their college completion goals. The company relies on a team of success coaches to engage with learners and help them reenroll. In 2019,...
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Keywords:
AI;
Algorithms;
Machine Learning;
Edtech;
Education Technology;
Analysis;
Higher Education;
AI and Machine Learning;
Customization and Personalization;
Failure;
Education Industry;
Technology Industry;
United States
Ferreira, Kris, Christopher Thomas Ryan, and Sarah Mehta. "ReUp Education: Can AI Help Learners Return to College?" Harvard Business School Case 624-007, October 2023. (Revised June 2024.)
- October 2023
- Case
Shredder Setups or Straightlining into Risk?: Investing in What You Love
By: Lauren Cohen and Grace Headinger
Bob Hall, President of Green Gables Partners, evaluated whether to angel invest into an up-and-coming ski brand. As the son-in-law of the founder of Vera Bradley and having retired from a lengthy career on Wall Street, Hall was well-versed in both direct investing and...
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Keywords:
Family Office;
Angel Investors;
Direct Investment;
Family Business;
Business Growth and Maturation;
Small Business;
Financial Strategy;
Personal Finance;
Investment Portfolio;
Private Equity;
Decision Choices and Conditions;
Risk and Uncertainty;
Consumer Products Industry;
Montana;
United States
- October 2023
- Case
Nelson Mandela: Changing the World
By: Robert L. Simons and Shirley Sun
This case traces the rise of Nelson Mandela from his tribal home in South Africa to president of the country. Rejecting expectations that he would be a tribal leader, Mandela instead dedicates his life to fighting Apartheid. After peaceful approaches fail, he joins...
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- 2023
- Book
Your True Moral Compass: Defining Reality, Responsibility, and Practicality in Your Leadership Moments
This book presents a new, powerful, and practical way of making final decisions on the hard, complex, uncertain problems of life and work. What if you have looked at the data, talked with trusted colleagues, and applied all the relevant managerial and ethical...
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Badaracco, Joseph L. Your True Moral Compass: Defining Reality, Responsibility, and Practicality in Your Leadership Moments. SpringerBriefs in Philosophy. Cham, Switzerland: Springer, 2023.
- 2023
- Book
Right Kind of Wrong: The Science of Failing Well
By: Amy Edmondson
A revolutionary guide that will transform your relationship with failure, from the pioneering researcher of psychological safety and award-winning Harvard Business School professor Amy Edmondson.
We used to think of failure as the opposite of success. Now,... View Details
We used to think of failure as the opposite of success. Now,... View Details
Edmondson, Amy. Right Kind of Wrong: The Science of Failing Well. New York, NY: Atria Books, 2023.
- July–August 2023
- Article
What Smart Companies Know About Integrating AI
By: Silvio Palumbo and David Edelman
AI has the power to gather, analyze, and utilize enormous volumes of individual customer data to achieve precision and scale in personalization. The experiences of Mercury Financial, CVS Health, and Starbucks debunk the prevailing notion that extracting value from AI...
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Keywords:
AI and Machine Learning;
Customization and Personalization;
Integration;
Technology Adoption
Palumbo, Silvio, and David Edelman. "What Smart Companies Know About Integrating AI." Harvard Business Review 101, no. 4 (July–August 2023): 116–125.
- July 2023
- Case
DayTwo: Going to Market with Gut Microbiome (Abridged)
By: Ayelet Israeli
DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in...
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Keywords:
Business Startups;
AI and Machine Learning;
Nutrition;
Market Entry and Exit;
Product Marketing;
Distribution Channels
Israeli, Ayelet. "DayTwo: Going to Market with Gut Microbiome (Abridged)." Harvard Business School Case 524-015, July 2023.
- June 2023
- Case
Albert Einstein: Changing the World
By: Robert Simons and Shirley Sun
This case traces the rise of Albert Einstein from a small town in Germany to a towering intellectual leader who revolutionized the field of physics. The case describes his early education and his penchant for individual thinking and non-conformity. A committed...
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Keywords:
Science;
Research;
Personal Characteristics;
Mission and Purpose;
Success;
Work-Life Balance;
Higher Education;
Power and Influence
Simons, Robert, and Shirley Sun. "Albert Einstein: Changing the World." Harvard Business School Case 123-025, June 2023.
- March–April 2023
- Article
Market Segmentation Trees
By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis
Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market...
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Keywords:
Decision Trees;
Computational Advertising;
Market Segmentation;
Analytics and Data Science;
E-commerce;
Consumer Behavior;
Marketplace Matching;
Marketing Channels;
Digital Marketing
Aouad, Ali, Adam Elmachtoub, Kris J. Ferreira, and Ryan McNellis. "Market Segmentation Trees." Manufacturing & Service Operations Management 25, no. 2 (March–April 2023): 648–667.
- 2023
- Working Paper
Sending Signals: Strategic Displays of Warmth and Competence
By: Bushra S. Guenoun and Julian J. Zlatev
Using a combination of exploratory and confirmatory approaches, this research examines how
people signal important information about themselves to others. We first train machine learning
models to assess the use of warmth and competence impression management...
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Keywords:
AI and Machine Learning;
Personal Characteristics;
Perception;
Interpersonal Communication
Guenoun, Bushra S., and Julian J. Zlatev. "Sending Signals: Strategic Displays of Warmth and Competence." Harvard Business School Working Paper, No. 23-051, February 2023.