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- April 2013
- Case
Managing with Analytics at Procter & Gamble
By: Thomas H. Davenport, Marco Iansiti and Alain Serels
Senior management at P&G has put a strong emphasis on using data to make "better, smarter, real-time business decisions." The Global Business Services (GBS) organization has developed tools, systems and processes to provide managers throughout P&G with direct access to...
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Keywords:
Analytics;
Data Management;
Forecasting;
Shared Services;
Procter & Gamble;
Laundry Detergent;
Information Management;
Forecasting and Prediction;
Information Technology;
Mathematical Methods;
Consumer Products Industry;
North America
Davenport, Thomas H., Marco Iansiti, and Alain Serels. "Managing with Analytics at Procter & Gamble." Harvard Business School Case 613-045, April 2013.