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- January 2019
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The De Beers Group: Launching GemFair for Artisanal Diamonds
By: Benjamin C. Esty and Daniel Fisher
In April 2018, the De Beers Group launched a pilot project called GemFair to create a new supply of ethically and environmentally sourced diamonds from artisanal and small-scale mines (ASM) in Sierra Leone. Whether this project would yield a meaningful supply of rough...
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Keywords:
Diamonds;
New Business;
Strategy Development;
Strategy Execution;
Scope;
ESG;
Supply;
Corporate Strategy;
Business Strategy;
Value Creation;
Corporate Social Responsibility and Impact;
Mining Industry;
Mining Industry;
Sierra Leone;
United Kingdom
Esty, Benjamin C., and Daniel Fisher. "The De Beers Group: Launching GemFair for Artisanal Diamonds." Harvard Business School Supplement 719-437, January 2019.