Test - Publications - Faculty & Research

10 Dec 2014
News

Yes, A/B Testing Is Still Necessary

Keywords: statistics; experimentation; testing; products

20 Aug 2015
News

Companies Like Amazon Need to Run More Tests on Workplace Practices

13 Jan 2021
News

Stress Test

lock, but the company soon expanded its focus to B2B sales in the health care sector. Its clients now include sites responsible for COVID-19 testing and vaccine distribution, which require both security and a reliable audit log. The... View Details

11 Jan 2021
News

Is A/B Testing Effective? Evidence from 35,000 Startups

01 Dec 2020
News

Tried and Tested

the study, I looked at whether they chose to guess or skip questions. In the second part of the study, which you could not do in the field, I administered the same test and forced people to answer all the questions. By doing so, I could... View Details

Keywords: Jen McFarland Flint; Scientific Research and Development Services

01 Jun 2012
News

FIELD 3 Tests Students

successful ventures go through this ‘pivoting’ process multiple times as they probe and test their ideas. FIELD 3 uniquely challenged students to experience that process and learn from it.” Beginning January 30, six-member teams had... View Details

Keywords: FIELD program

15 Mar 2020
News

‘Experimentation Works’ and ‘The Power of Experiments’ Review: Test, Test and Test Again

03 Sep 2009
News

The electric-fuel-trade acid test

01 Mar 2024
News

Case Study: Testing the Waters

Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,... View Details

Keywords: Jen McFarland Flint; Food and Beverage Stores; Retail Trade

03 Dec 2013
News

PISA Test Results For U.S. Students Are 'Sobering'

15 Sep 2008
News

Teaching To The New Test

24 Feb 2016
News

Why It's Best to Take Tests Early in the Day

01 Sep 2020
News

In My Humble Opinion: Screen Tested

A seasoned media executive, Sarah Harden (MBA 1999) was serving as interim CEO of the media company Hello Sunshine when she was brought up short by an early conversation with company founder Reese Witherspoon. “Reese told me that before she did Big Little Lies, she had... View Details

Keywords: Julia Hanna; women in business; COVID-19; film; media; television; Arts, Entertainment

05 Jan 2010
News

Ideas to test the status quo

25 Aug 2022
News

In My Humble Opinion: Road Tested

Robin Gregg (MBA 2002) grew up in the West Virginia town of Martinsburg, 15 minutes from the midpoint of the Appalachian Trail. “Most of the people I looked up to were doctors, lawyers, or teachers, so it’s funny that I ended up in business,” she says. One of five... View Details

Keywords: Julia Hanna; trucking; leadership; fintech; career