yoga - Publications - Faculty & Research

December 2011 (Revised February 2013)
Case

Branding Yoga

By: Rohit Deshpande, Kerry Herman and Annelena Lobb

Yoga, an ancient discipline, has become popular worldwide. The marketing of yoga and dispute over its origins have led to debate as to whether yoga should be branded at all. Some yoga instructors have gone so far as to copyright their varieties of yoga; others in the... View Details

Keywords: Brands and Branding; Marketing

Citation

Educators

Purchase

March 2012 (Revised April 2012)
Teaching Plan

Branding Yoga (TP)

By: Rohit Deshpande, Rohit Deshpandé, Kerry Herman and Annelena Lobb

Citation

Purchase

10 Sep 2012
HBS Case

HBS Cases: Branding Yoga

positions taken by a number of people. It wasn't just a descriptive story." “There are two elements of brand authenticity, and they appeal to two different sorts of people” Deshpandé decided that the business of yoga would make a... View Details

Keywords: by Kim Girard; Entertainment & Recreation

10 Jan 2012
First Look

First Look: January 10

case:http://cb.hbsp.harvard.edu/cb/product/512026-PDF-ENG Branding Yoga Rohit Deshpandé, Kerry Herman, and Annelena LobbHarvard Business School Case 512-025 Yoga, an ancient discipline, has become popular worldwide. The marketing of View Details

Keywords: Sean Silverthorne

11 Jun 2024
In Practice

The Harvard Business School Faculty Summer Reader 2024

As the vacation season looms, Harvard Business School faculty members share recommendations for a little light reading. Spoiler alert: Lessons in Chemistry tops two of their beach-read lists. For those whose brains can’t—or won’t—turn off, HBS faculty also suggest some... View Details

Keywords: by Avery Forman

18 Aug 2022
Op-Ed

Your Best Employees Are Burning Out: A Framework for Retaining Talent

on his knees does not deliver the real change employees need. Instead, Schultz should focus on the elements he can bring into the workplace to make it more appealing for workers to come into the office. Those elements could take many forms, like daycare offerings, meal... View Details

Keywords: by Hise Gibson and MaShon Wilson

14 Feb 2023
Research & Ideas

When a Vacation Isn’t Enough, a Sabbatical Can Recharge Your Life—and Your Career

could be systematically scrutinized. He found that sabbaticals tend to follow one or more three distinct phases: Recover: Participants almost always started with a period of relaxation and unplugging to recover from their workday selves. “They do View Details

Keywords: by Michael Blanding

06 Jun 2011
Research & Ideas

Why Leaders Lose Their Way

requires discipline. Some people practice meditation or yoga to relieve stress, while others find solace in prayer or taking long runs or walks. Still others find relief through laughter, music, television, sporting events, and reading.... View Details

Keywords: by Bill George

07 Apr 2021
Research & Ideas

How Teams Work: Lessons from the Pandemic

minimally disruptive technologies for process questions helped them achieve balance. Relationship interactions: Connecting through huddles, not yoga The importance of nurturing social relationships has come sharply into focus during the... View Details

Keywords: by Kristen Senz

08 Oct 2020
Research & Ideas

Keep Your Weary Workers Engaged and Motivated

appreciate. Gift certificates for takeout to local restaurants, personalized miniature embroideries, and online classes in yoga (for adults) and improv (for kids) are only some of the creative rewards managers have given their teams.... View Details

Keywords: by Boris Groysberg and Robin Abrahams

31 Jul 2019
Research & Ideas

Distressed Employees? Try Resilience Training

weekly yoga class held during office hours might sound appalling to self-conscious workers who don’t want their colleagues seeing them in workout clothes. “Moving the needle on workplace wellbeing may sound simple, but it can be hard to... View Details

Keywords: by Dina Gerdeman; Health

11 Feb 2002
Research & Ideas

Guts and Bliss: The Entrepreneur’s Journey

rolled out her yoga mat and practiced her favorite pose, the so-called "downward dog." Twenty minutes later her mind was made up, she said with a grin. Roxanne Quimby "Decision-making involves fear and disappointment and... View Details

Keywords: by Martha Lagace

07 Aug 2017
Research & Ideas

'Be Yourself (Within Reason)' and Other Job Search Survival Tips

what job offers we get, or even when we get news about our applications. Staying physically healthy while I was having a minor emotional meltdown helped feed that need for control. Going for a run or a yoga class also forced me to take a... View Details

Keywords: by Sean Silverthorne; Accounting; Education

12 Oct 1999
Research & Ideas

Spirit at Work: The Search for Deeper Meaning in the Workplace

holistic consultants who offer classes and seminars on topics such as yoga and meditation, improving communications, creating more balance between work and home life, and expressing oneself using theater exercises. At Coopers &... View Details

Keywords: by Marguerite Rigoglioso

22 Jul 2013
Sharpening Your Skills

Sharpening Your Skills: Meeting Management Challenges in India

resident—some 1.2 billion people—by 2020. In a new case, Professor Tarun Khanna and HBS India Research Center Executive Director Anjali Raina discuss the complexities of this massive data management project. HBS Cases: Branding Yoga As... View Details

Keywords: Re: Tarun Khanna & Rohit Deshpande

06 Apr 2016
Research & Ideas

Should Entrepreneurs Pitch Products or Ideas for Products?

reluctant to meet them for fear of more idea-theft suits. Smarter government intervention might loosen these buyer’s participation constraints, Luo says. Related Articles HBS Cases: Branding Yoga Protecting against the Pirates of... View Details

Keywords: by Carmen Nobel; Motion Pictures & Video; Entertainment & Recreation; Banking

14 May 2020
Research & Ideas

What Leaders Can Do to Fight the COVID Fog

simple, imaginative games can unlock reservoirs of both creativity and persistence. Above all: Take care of yourself first The upside of this list is that it is not five separate to-do items—they combine easily. Food prep is a wonderful time for the mind to wander;... View Details