videos

2021
Working Paper

First Law of Motion: Influencer Video Advertising on TikTok

By: Jeremy Yang, Juanjuan Zhang and Yuhan Zhang

This paper engineers an intuitive feature that is predictive of the causal effect of influencer video advertising on product sales. We propose the concept of m-score, a summary statistic that captures the extent to which a product is advertised in the most engaging... View Details

Keywords: Influencer Advertising; Video Advertising; Computer Vision; Machine Learning; Advertising; Online Technology

Citation

SSRN

14 Oct 2015
News

When People Pay Attention to Video Ads and Why

07 Jul 2014
News

Is Online Video Trumping Text?

Keywords: online video; persuasion and influence; technology

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Summary Video

Awards

Marketing Legends Video

By: Gerald Zaltman

Selected for the Marketing Legends Video Series in 2016 by the American Marketing Association to honor his significant contributions to the field of marketing research. View Details

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Video

Person Page

By: Tarun Khanna

Business Today, 'Genome Sequencing' & How Biology Is Connected To AI; Explains Tarun Khanna, March 29, 2023

NASSCOM Product, NPC2022 Tête à... View Details

August 1998
Supplement

Cleveland Tomorrow, Video

By: James E. Austin and Rosabeth M. Kanter

As part of Cleveland's turnaround, Cleveland Tomorrow creates new investment funds to stimulate new business development. This development is designed to earn a profit and bring new benefits to the community. Part of the HBS Social Enterprise Video Series on Business... View Details

Keywords: Investment Funds; Leadership; Growth and Development Strategy; Business and Community Relations; Social Enterprise

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20 Dec 2023
News

Boston Ballet Video Supplement

By: Ryan Raffaelli

Video Supplement for HBS Case No. 420-005 View Details

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20 Dec 2017
News

Video Highlights from 2017

August 1989
Supplement

Steven B. Belkin, Video

By: Michael J. Roberts and Howard H. Stevenson

This video both shows responses to student questions and updates the case material. View Details

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26 Apr 2016
Video

YALP16 Chattanooga Video Conference

19 Dec 2022
News

OTISLINE, Video

Describes benefits of OTISLINE application. Shows how information technology can be used to achieve competitive advantage and alter the flow of information within an organization. View Details

Keywords: Information Technology; Competitive Advantage

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Video

2+2 Application Overview Video 2021

November 2008 (Revised February 2010)
Case

CBS and Online Video

By: Dennis A. Yao, Francisco Pizarro Beleza Rodrigues Queiro and Julia Rozovsky

In late March 2007, CBS faces an important decision about its online video strategy. A just-announced joint online distribution venture between NBC Universal and News Corporation (Fox) is the impetus for this decision. Should CBS join forces with this new venture, come... View Details

Keywords: Joint Ventures; Distribution; Business Strategy; Competitive Strategy; Cooperation; Online Technology; Media and Broadcasting Industry

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Educators

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