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  • All HBS Web  (914)
    • People  (7)
    • News  (417)
    • Research  (222)
    • Events  (2)
    • Multimedia  (2)
  • Faculty Publications  (49)
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  • 1983
  • Article

Equilibrium Store Locations When Consumers Minimize Travel Time Plus Waiting Time

By: Elon Kohlberg
Keywords: Geographic Location; Customers
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Kohlberg, Elon. "Equilibrium Store Locations When Consumers Minimize Travel Time Plus Waiting Time." No. 3. Economics Letters 11, no. 3 (1983): 211–216.
  • November 2019 (Revised April 2020)
  • Case

Away: Scaling a DTC Travel Brand

By: Jill Avery and Joseph B. Fuller
Away, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth trajectories to maximize its potential? Three... View Details
Keywords: Brand Management; DTC; Brand Extension; Lifestyle Brand; Customer Segmentation; Retailing; Scaling And Growth; Startup; Brands and Branding; Marketing; Marketing Strategy; Marketing Channels; Entrepreneurship; Venture Capital; Consumer Behavior; Growth and Development Strategy; Business Startups; E-commerce; Travel Industry; Travel Industry; United States; North America
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Avery, Jill, and Joseph B. Fuller. "Away: Scaling a DTC Travel Brand." Harvard Business School Case 520-051, November 2019. (Revised April 2020.)
  • May 2023
  • Teaching Note

Away: Scaling a DTC Travel Brand

By: Joseph B. Fuller and Jill Avery
Teaching Note for HBS Case No. 520-051. Away, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth... View Details
Keywords: Distribution; Growth and Development Strategy; E-commerce; Segmentation; Venture Capital; Consumer Products Industry
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Fuller, Joseph B., and Jill Avery. "Away: Scaling a DTC Travel Brand." Harvard Business School Teaching Note 523-109, May 2023.
  • 16 Mar 2023
  • Research & Ideas

Why Business Travel Still Matters in a Zoom World

Nonstop flights generally make traveling more pleasant—but can they lead to innovation, too, especially in the global context? Research suggests that they can, with important takeaways for managers reinstating business View Details
Keywords: by Kara Baskin; Air Transportation
  • 08 Apr 2013
  • Research & Ideas

Women’s Summit Celebrates ‘Sisterhood of the Traveling Pantsuit’

your smartphone to how to earn a seat on a corporate board and make socially responsible investments. They gathered Thursday evening to watch a screening of a new documentary on the history of women at HBS, "A Woman's Place." And they reconnected with, as one... View Details
Keywords: by Katie Koch & Harvard Gazette
  • November 2020
  • Case

Wilderness Safaris: Responses to the COVID-19 Crisis

By: James E. Austin, Megan Epler Wood and Herman B. "Dutch" Leonard
This case is an epilogue to “Wilderness Safaris: Impact Investing and Ecotourism Conservation in Africa” (2-321-020), which ends with the emergence of the pandemic in March 2020. The final discussion area for that case can be “What should Wilderness Safari CEO Keith... View Details
Keywords: Communities; COVID-19; Ecotourism; Travel; Travel Industry; Conservation Planning; Reopening; Investor Relations; Project Strategy; Governance; Decision Making; Cash; Health Pandemics; Business and Shareholder Relations; Tourism Industry; Africa
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Austin, James E., Megan Epler Wood, and Herman B. "Dutch" Leonard. "Wilderness Safaris: Responses to the COVID-19 Crisis." Harvard Business School Case 321-077, November 2020.
  • 09 Feb 2009
  • Research & Ideas

Uncompromising Leadership in Tough Times

Commitment, High Performance: How to Build a Resilient Organization for Sustained Advantage describes organizations that, Beer says, "are diametrically opposite to the firms we saw fail on Wall Street. The book's perspective also leads to answers to the question... View Details
Keywords: by Martha Lagace
  • 05 Oct 2020
  • Book

Want to Be Happier? Make More Free Time

or free time and family? Soon after settling into her dream job, Whillans worked and traveled constantly, but her partner was miserable, with no job or friends nearby. During one work trip, the couple was... View Details
Keywords: by Dina Gerdeman
  • February 2022 (Revised March 2022)
  • Case

Hertz in Bankruptcy: A Wild Ride in Pandemic Times

By: Samuel Antill, Stuart Gilson and Kristin Mugford
Hertz filed for Chapter 11 bankruptcy in response to asset-backed securities (ABS) obligations and the COVID-19 pandemic. Enthusiastic Robinhood investors and shrewd negotiating tactics helped Hertz stabilize. Roughly nine months into the bankruptcy, Hertz received... View Details
Keywords: Bankruptcy Reorganization; COVID-19 Pandemic; Insolvency and Bankruptcy; Health Pandemics; Valuation; Capital Structure; Negotiation; Private Equity; Travel Industry; United States
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Antill, Samuel, Stuart Gilson, and Kristin Mugford. "Hertz in Bankruptcy: A Wild Ride in Pandemic Times." Harvard Business School Case 222-064, February 2022. (Revised March 2022.)
  • January 2015 (Revised October 2016)
  • Case

onefinestay: Building a Luxury Experience in the Sharing Economy

By: Jill Avery, Anat Keinan and Liz Kind
onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details
Keywords: Luxury Goods; Brand Building; Brand Management; Hospitality; Hotels; Digital Marketing; Brand Positioning; Luxury Service; Airbnb; Sharing Economy; Collaborative Consumption; Disruptive Business Model; Travel; Alternatives To Hotel; Branding; Customer Service; Exceeding Consumer Expectations; Client Acquisition; Reputation Management; Word Of Mouth; 2-way Business Model; Marketing; Marketing Strategy; Brands and Branding; Luxury; Disruption; Business Model; Entrepreneurship; E-commerce; Travel Industry; Travel Industry; Travel Industry; United Kingdom
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Avery, Jill, Anat Keinan, and Liz Kind. "onefinestay: Building a Luxury Experience in the Sharing Economy." Harvard Business School Case 515-072, January 2015. (Revised October 2016.)
  • 31 Aug 2011
  • Research & Ideas

Improving Fairness in Flight Delays

Assistant Professor Douglas Fearing doesn't have the magic bullet to make this painful part of air travel a thing of the past. But his research on evaluating and improving the performance of complex systems such as air traffic control... View Details
Keywords: by Julia Hanna; Entertainment & Recreation; Air Transportation
  • December 2013 (Revised March 2016)
  • Case

Managing Online Reviews on TripAdvisor

By: Thales Teixeira and Leora Kornfeld
In 2013, TripAdvisor was the most visited online travel site in the world. It hosted a massive repository of information on hotels and travel services, and provided millions of reviews written by consumers. Consumers were becoming increasingly motivated to read and... View Details
Keywords: Online Word-of-mouth; Online Reviews; Hotels; Internet and the Web; Marketing Communications; Marketing Reference Programs; Digital Marketing; Customer Satisfaction; Travel Industry; Travel Industry
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Teixeira, Thales, and Leora Kornfeld. "Managing Online Reviews on TripAdvisor." Harvard Business School Case 514-071, December 2013. (Revised March 2016.)
  • November 2022
  • Article

Shared Electric Scooters and Electric Bikes Can Reduce Traffic in Urban Centres

By: Omar Isaac Asensio
Evidence from a policy experiment shows that public safety bans on electric scooters and electric bikes can generate unintended traffic congestion in city centres. The studied ban is found to increase travel times by 9–11% for daily evening commutes and by 37%... View Details
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Asensio, Omar Isaac. "Shared Electric Scooters and Electric Bikes Can Reduce Traffic in Urban Centres." Nature Energy 7, no. 11 (November 2022): 1013–1014. (Summary of Impacts of Micromobility on Car Displacement with Evidence from a Natural Experiment and Geofencing Policy.)
  • Teaching Interest

Field Global Immerson

By: Martin A. Sinozich

The FIELD Global Immersion (FGI) is a semester-long first-year (RC) MBA course. The course is a capstone of sorts, and it requires students to build on learnings from their first-year courses and apply them to real-world business problems. At the beginning of the... View Details

  • Article

Orienteering for Electioneering

By: Jonah Kallenbach, Robert Kleinberg and Scott Duke Kominers
In this paper, we introduce a combinatorial optimization problem that models the investment decision a political candidate faces when treating his or her opponents’ campaign plans as given. Our formulation accounts for both the time cost of traveling between districts... View Details
Keywords: Political Elections; Resource Allocation; Time Management; Analysis
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Kallenbach, Jonah, Robert Kleinberg, and Scott Duke Kominers. "Orienteering for Electioneering." Operations Research Letters 46, no. 2 (March 2018): 205–210.
  • 28 Aug 2018
  • Working Paper Summaries

Homesick or Home Run? Distance from Hometown and Employee Performance: A Natural Experiment from India

Keywords: by Prithwiraj Choudhury and Ohchan Kwon
  • Teaching Interest

Field Global Immersion

By: Archie L. Jones

The FIELD Global Immersion (FGI) is a semester-long first-year (RC) MBA course. The course is a capstone of sorts, and it requires students to build on learnings from their first-year courses and apply them to real-world business problems. At the beginning of... View Details

  • January 1989 (Revised December 1991)
  • Case

British Airways: ""Go for It, America!"" Promotion (A)

By: Stephen A. Greyser
Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports... View Details
Keywords: Advertising Campaigns; Crime and Corruption; Crisis Management; Management Teams; Time Management; Marketing Strategy; Perception; Value Creation; Travel Industry; United Kingdom; United States
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Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (A). Harvard Business School Case 589-089, January 1989. (Revised December 1991.)
  • 25 Jun 2007
  • Research & Ideas

HBS Cases: Beauty Entrepreneur Madam Walker

African American social life that revolved around church, adds Miller. Walker associated comfortably with churchgoing folk, and while maintaining her punishing schedule of business travel by train, she was invited to stay in the homes of... View Details
Keywords: by Martha Lagace; Beauty & Cosmetics
  • May 2011
  • Article

Think Customers Hate Waiting? Not So Fast...

By: Ryan W. Buell and Michael I. Norton
Managers typically look for ways to reduce wait time to increase customer satisfaction. New research suggests there's a better approach: showing customers a representation of the effort, whether literal or not, being expended on their behalf while they wait. (The... View Details
Keywords: Customer Relationship Management; Service Delivery; Consumer Behavior; Performance Effectiveness; Customer Satisfaction
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Buell, Ryan W., and Michael I. Norton. "Think Customers Hate Waiting? Not So Fast..." Harvard Business Review 89, no. 5 (May 2011).
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