Publications

April 1995 (Revised April 1995)
Case

Home Shopping Network, Inc. (Abridged)

By: Timothy A. Luehrman

Home Shopping Network invented the video home shopping industry. It had immediate success in both the product and capital markets, which quickly drew imitators. This case describes the situation as of January 1986, when the company must decide how to sustain successes... View Details

Keywords: Capital Markets; Financing and Loans; Supply and Industry; Product; Strategy; Competition; Valuation; Telecommunications Industry

July 2015
Article

BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself, and the Environment

By: Uma R. Karmarkar and Bryan Bollinger

As concerns about pollution and climate change have become more central in public discourse, shopping with reusable grocery bags has been strongly promoted as environmentally and socially conscious. In parallel, firms have joined policy makers in using a variety of... View Details

Keywords: Grocery Shopping; Reusable Bags; Licensing; Priming; Goals; Hedonic; Marketing Strategy; Consumer Behavior; Environmental Sustainability; Retail Industry

May–June 2015
Article

Television Advertising and Online Shopping

By: Jura Liaukonyte, Thales Teixeira and Kenneth Wilbur

Media multitasking competes with television advertising for consumers' attention, but it also may facilitate immediate and measurable response to some advertisements. This paper explores whether and how television advertising influences online shopping. We construct a... View Details

Keywords: Content Analysis; Difference-in-differences; Internet; Media Multitasking; Online Purchases; Advertising; Advertising Industry; United States

Read Now

17 Mar 2015
Research & Ideas

Where Did My Shopping Mall Go?

of our interview with authors Rajiv Lal and José B. Alvarez, they discuss what the future of storefront retailing looks like and how its transformation will also change the economy and society. Sean Silverthorne: What is happening to the View Details

Keywords: by Sean Silverthorne; Retail

January 1988 (Revised March 1988)
Case

Home Shopping Network

09 Oct 2008
News

Shutting up shop

November 1991 (Revised July 1995)
Case

Body Shop International

By: Christopher A. Bartlett

Describes the start-up and rapid growth of a company whose founder holds strong, non-traditional beliefs about the role of the corporation and its responsibility to society. After profiling Anita Roddick as a person, the case describes the anti-mainstream approach she... View Details

Keywords: Business Startups; Business Growth and Maturation; Leadership Style; Management Succession; Management Teams; Corporate Social Responsibility and Impact; Values and Beliefs; Global Strategy; Beauty and Cosmetics Industry

06 Dec 2021
News

Ink: Talking Shop

history of the consumer economy I’ve read. Trentmann takes us through the sweep of history, and it’s a fascinating treatise on the arc of the consumer and the impact on society. At over 800 pages of extra-small print, it’s a lot to tackle, but if you do, you will never... View Details

Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade

April 1996 (Revised April 1996)
Case

Shopping Alternatives, Inc.: Home Shopping in the Information Revolution

By: Raymond R. Burke, Nancy F. Koehn and Geoffrey Verter

Keywords: Consumer Products Industry

July 1995
Case

Cape Cod Novelty Shop

By: David F. Hawkins

Keywords: Retail Industry

30 Aug 2011
News

Does Shopping at Costco Save Money?

December 1997
Article

Shopping for Your Doctor

By: Regina E. Herzlinger

January 1988
Case

Florsheim Shoe Co.--Express Shop

July 2019 (Revised September 2019)
Case

The Homes Cycling Shop

By: Paul M. Healy

March 2019
Case

HOPI: Turkey's Shopping Companion

By: Sunil Gupta, Donald Ngwe and Gamze Yucaoglu

The case opens in 2017 as Onur Erbay, CEO of HOPI, a multi-vendor loyalty platform, is contemplating a critical decision. The case chronicles the origins of Boyner Group, the parent company of HOPI and a major retailer in Turkey, and development of retail and customer... View Details

Keywords: Loyalty Programs; Multi-vendor Platform; Retail; Big Data; Customer Relationship Management; Mobile and Wireless Technology; Business Model; Analytics and Data Science; Competitive Strategy; Decision Making; Applications and Software; Digital Platforms; Technology Industry; Retail Industry; Turkey

01 Dec 2019
News

Capitalizing the Corner Shop

photo by Getty Images photo by Getty Images When Samuel Ejeh decides to open a new location for his Lagos-based supermarket chain Grocery Bazaar, he likes to move quickly. But expansion is capital-intensive, constraining his cash flow, and banks in Nigeria just don’t... View Details

Keywords: Dan Morrell

October 2024
Case

Boba Fete Tea Shop

By: Charles C.Y. Wang and Miles Mrowiec