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- 1999
- Chapter
Rugby Houshiki ni yoru Shin-Seihin Kaihatsu Kyousou (New Product Development Competition Using the Rugby Method)
By: Hirotaka Takeuchi and Ikujiro Nonaka
Takeuchi, Hirotaka, and Ikujiro Nonaka. "Rugby Houshiki ni yoru Shin-Seihin Kaihatsu Kyousou (New Product Development Competition Using the Rugby Method)." In Marketing Kakushin no Jidai 2: Seihin Kaihatsu Kakushin (The Age of Marketing Innovation 2: Product Development Innovation), by Mitsuaki Shimaguchi, Hirotaka Takeuchi, Hotaka Katahira, and Junzou Ishii. Tokyo: Yūhikaku, 1999, Japanese ed.
- 11 Feb 2002
- Research & Ideas
Guts and Bliss: The Entrepreneur’s Journey
of her then- five-year-old son's soccer team. As Applegate related with a fond smile, "You put the ball on the field and they all jumped on it. They fought their teammates; they fought each other. They looked like a rugby scrum and... View Details
Keywords: by Martha Lagace