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  • All HBS Web  (307)
    • News  (109)
    • Research  (145)
    • Multimedia  (5)
  • Faculty Publications  (72)

Show Results For

  • All HBS Web  (307)
    • News  (109)
    • Research  (145)
    • Multimedia  (5)
  • Faculty Publications  (72)
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  • March 2012
  • Article

Reviving Entrepreneurship

By: Josh Lerner and William Sahlman
New enterprises don't exist in a vacuum: They rise or fall depending on myriad contextual factors, all of them interrelated, and all of them affected by government policy. U.S. lawmakers must carefully consider the effects of interventions in at least 12 areas, ranging... View Details
Keywords: Entrepreneurship; Government and Politics; Policy; Economy; Public Administration Industry; United States
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Lerner, Josh, and William Sahlman. "Reviving Entrepreneurship." Harvard Business Review 90, no. 3 (March 2012): 116–119.
  • March 2006 (Revised October 2007)
  • Case

The Parisian Revival

By: Rajiv Lal and Carin-Isabel Knoop
In mid-2005, George Jones had two jobs: head of Saks Inc.'s 41-store Parisian department store chain as well as president and CEO of the Saks Department Store Group (SDSG), an umbrella for seven chains with a total of 182 stores across the United States. In 2003 Jones... View Details
Keywords: Profit; Leadership; Growth and Development Strategy; Organizational Change and Adaptation; Performance Improvement; Sales; Retail Industry; United States
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Lal, Rajiv, and Carin-Isabel Knoop. "The Parisian Revival." Harvard Business School Case 506-035, March 2006. (Revised October 2007.)
  • August 1979 (Revised July 1986)
  • Case

Strategy for Economic Revival

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Merseth, Gale D. "Strategy for Economic Revival." Harvard Business School Case 380-037, August 1979. (Revised July 1986.)
  • April 28, 2008
  • Article

How to Revive Securitization Markets

By: Robert C. Pozen
Keywords: Markets
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Pozen, Robert C. "How to Revive Securitization Markets." Wall Street Journal (April 28, 2008).
  • 09 Mar 2009
  • Research & Ideas

How to Revive Health-Care Innovation

The patient is weak, the situation is serious, but a cure is on the horizon—if we think differently about the underlying problem. Specifically, we need to innovate in health care just the way it is done in any other industry, by tackling the simplest problems first and... View Details
Keywords: by Clayton M. Christensen, Jerome H. Grossman, M.D. M.D. & Jason Hwang; Health
  • August 2024 (Revised January 2025)
  • Case

Barbie: Reviving a Cultural Icon at Mattel

By: Elie Ofek, Ryann Noe and Sarah Mehta
The 2023 release of the live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to... View Details
Keywords: Brands and Branding; Media; Intellectual Property; Business Strategy; Entertainment; Gender; Public Opinion; Marketing Strategy; Consumer Products Industry; Entertainment and Recreation Industry; Motion Pictures and Video Industry; Retail Industry; United States
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Ofek, Elie, Ryann Noe, and Sarah Mehta. "Barbie: Reviving a Cultural Icon at Mattel." Harvard Business School Case 525-006, August 2024. (Revised January 2025.)
  • June 2019
  • Case

Mercedes and the Relaunch of Maybach: Reviving a Heritage Automobile Brand

By: Anat Keinan, Klaus Heine, Marie-Cecile Cervellon and Sandrine Crener
The case traces the growth of Maybach from its origins as a pioneer in car manufacturing to its relaunch by parent company Mercedes Benz AG (now Daimler AG). It covers the relaunch strategy implemented by the German car manufacturer and examines the challenges of... View Details
Keywords: Heritage Brand; Relaunch; Brands and Branding; Luxury; Product Launch; Strategy; Auto Industry
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Keinan, Anat, Klaus Heine, Marie-Cecile Cervellon, and Sandrine Crener. "Mercedes and the Relaunch of Maybach: Reviving a Heritage Automobile Brand." Harvard Business School Case 519-099, June 2019.
  • February 2025
  • Teaching Note

Barbie: Reviving a Cultural Icon at Mattel

By: Elie Ofek and Sarah Mehta
Teaching Note for HBS Case Nos. 525-006 and 525-020. View Details
Keywords: Brand Management; Marketing Strategy; Entertainment Marketing; Intellectual Property; Consumer Preferences; Toy Industry; Culture And Marketing; Societal Marketing; Brand Purpose; Diversity And Inclusion; Turnaround Strategies
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Ofek, Elie, and Sarah Mehta. "Barbie: Reviving a Cultural Icon at Mattel." Harvard Business School Teaching Note 525-039, February 2025.
  • September 2024
  • Case

Barbie: Reviving a Cultural Icon at Mattel (Abridged)

By: Elie Ofek, Ryann Noe and Sarah Mehta
The 2023 release of live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to decades of... View Details
Keywords: Gender; Intellectual Property; Brands and Branding; Marketing Strategy; Public Opinion; Business Strategy; Entertainment and Recreation Industry; Motion Pictures and Video Industry
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Ofek, Elie, Ryann Noe, and Sarah Mehta. "Barbie: Reviving a Cultural Icon at Mattel (Abridged)." Harvard Business School Case 525-020, September 2024.
  • August 19, 2015
  • Article

The Slow Decay and Quick Revival of Self-deception

By: Zoe Chance, Francesca Gino, Michael I. Norton and Dan Ariely
People demonstrate an impressive ability to self-deceive, distorting misbehavior to reflect positively on themselves—for example, by cheating on a test and believing that their inflated performance reflects their true ability. But what happens to self-deception when... View Details
Keywords: Self-deception; Cheating; Self-enhancement; Positive Illusions; Motivated Reasoning; Perception; Behavior; Ethics
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Chance, Zoe, Francesca Gino, Michael I. Norton, and Dan Ariely. "The Slow Decay and Quick Revival of Self-deception." Art. 1075. Frontiers in Psychology 6 (August 19, 2015): 1–6.
  • Fall 2012
  • Article

Coming Through in a Crisis: How Chapter 11 and the Debt Restructuring Industry Are Helping to Revive the U.S. Economy

By: Stuart C. Gilson
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Gilson, Stuart C. "Coming Through in a Crisis: How Chapter 11 and the Debt Restructuring Industry Are Helping to Revive the U.S. Economy." Journal of Applied Corporate Finance 24, no. 4 (Fall 2012): 23–35.
  • Research Summary

Overview

By: William C. Kirby
A historian by training, Professor Kirby examines contemporary China's business, economic, and political development in an international context. He writes and teaches on the growth of modern companies in China (Chinese and foreign; state-owned and private); Chinese... View Details
Keywords: China; Internationalization; Educational Policy And Politics; Infrastructure; Government And Business; The Revival Of Family Business In China; China’s Infrastructure Exports: The ‘Belt And Road’ Initiative; Agribusiness; Education; Entrepreneurship; Globalization; Governance; Government and Politics; History; Philanthropy and Charitable Giving; Social Enterprise; Auto Industry; Education Industry; Food and Beverage Industry; Health Industry; Semiconductor Industry; Asia; Europe; North and Central America
  • 04 May 2021
  • Book

Best Buy: How Human Connection Saved a Failing Retailer

In 2019, a three-year-old boy walked with his mother into a Florida Best Buy store, clutching a toy dinosaur that Santa had given him for Christmas. Only, the dinosaur’s head had broken, and now tears were streaming down the boy’s face as his mother explained to two... View Details
Keywords: by Michael Blanding; Retail
  • 18 Apr 2023
  • Research & Ideas

The Best Person to Lead Your Company Doesn't Work There—Yet

Companies looking for the best possible leaders—and leaders looking to become CEOs—would do well to heed the model of private-equity (PE) backed companies, which often look outside their ranks when hiring for the top job and see excellent results. Three-quarters of new... View Details
Keywords: by Rachel Layne; Financial Services
  • 25 Mar 2019
  • Research & Ideas

The Secret Life of Supply Chains

suppliers, and seems to have implications for policies that promote innovation and good jobs,” says the study’s coauthor, Harvard Business School Senior Fellow Karen Mills. For example, the research challenges the focus on reviving the... View Details
Keywords: by Michael Blanding; Manufacturing; Service
  • January 2012 (Revised August 2020)
  • Case

The Swatch Group

By: Rohit Deshpandé, Karol Misztal and Daniela Beyersdorfer
In March 2011, Nicolas Hayek, the CEO of the leading Swiss watch manufacturer Swatch Group, reflected on the positioning of Omega, its revived flagship brand. Which marketing strategy would best allow it to confront its main competitor Rolex? And how would potential... View Details
Keywords: Marketing Strategy; Brands and Branding; Segmentation; Product Positioning; Manufacturing Industry; Consumer Products Industry; Apparel and Accessories Industry
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Deshpandé, Rohit, Karol Misztal, and Daniela Beyersdorfer. "The Swatch Group." Harvard Business School Case 512-052, January 2012. (Revised August 2020.)
  • December 1998 (Revised March 2001)
  • Case

Korea Stock Exchange, 1998

By: Tarun Khanna, Krishna G. Palepu and James Chang
Following a major financial crisis, the South Korean government attempted to revive the Korea Stock Exchange to spur equity investment in Korean companies. This case describes the reforms undertaken so far and the challenges that lay ahead. View Details
Keywords: Equity; Stocks; Restructuring; Emerging Markets; Corporate Governance; Business and Government Relations; Accounting Industry; Financial Services Industry; South Korea
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Khanna, Tarun, Krishna G. Palepu, and James Chang. "Korea Stock Exchange, 1998." Harvard Business School Case 199-033, December 1998. (Revised March 2001.)
  • November 1997
  • Case

Polygram Classics

There has been no growth in classical recorded music sales from 1991 to 1996. Polygram Classics, the market leader, has appointed a new management team to revive growth. All areas of marketing are analyzed as the basis for a new strategy. View Details
Keywords: Marketing Strategy; Music Entertainment; Global Strategy; Music Industry
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Arnold, David J. "Polygram Classics." Harvard Business School Case 598-074, November 1997.
  • April 1993 (Revised June 1993)
  • Case

Bayerische Motoren Werke AG (BMW)

By: Robert J. Dolan
In 1992, BMW attempts to revive its position in the United States market. In 1991, unit sales had fallen to 53,000 from 88,000 in 1987. The new CEO of North America considers a multifaceted plan to turn around the situation. View Details
Keywords: Product Positioning; Marketing Strategy; Multinational Firms and Management; Market Entry and Exit; Sales; Manufacturing Industry; Auto Industry; Germany; North America
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Dolan, Robert J. "Bayerische Motoren Werke AG (BMW)." Harvard Business School Case 593-082, April 1993. (Revised June 1993.)
  • December 2003 (Revised May 2004)
  • Case

Grove Street Advisors

By: G. Felda Hardymon, Josh Lerner, Ann Leamon and Frank Angella
Grove Street Advisors, a manager of customized private equity investment products, has been very successful in its first five years. To grow, the group must decide whether to target smaller organizations, revive its coinvestment efforts, or enter the highly competitive... View Details
Keywords: Business Organization; Decision Choices and Conditions; Private Equity; Investment; Market Entry and Exit; Competitive Strategy
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Hardymon, G. Felda, Josh Lerner, Ann Leamon, and Frank Angella. "Grove Street Advisors." Harvard Business School Case 804-050, December 2003. (Revised May 2004.)
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