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      • Faculty Publications  (44)

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      • February 2025
      • Teaching Note

      Barbie: Reviving a Cultural Icon at Mattel

      By: Elie Ofek and Sarah Mehta
      Teaching Note for HBS Case Nos. 525-006 and 525-020. View Details
      Keywords: Brand Management; Marketing Strategy; Entertainment Marketing; Intellectual Property; Consumer Preferences; Toy Industry; Culture And Marketing; Societal Marketing; Brand Purpose; Diversity And Inclusion; Turnaround Strategies
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      Ofek, Elie, and Sarah Mehta. "Barbie: Reviving a Cultural Icon at Mattel." Harvard Business School Teaching Note 525-039, February 2025.
      • September 2024
      • Case

      Barbie: Reviving a Cultural Icon at Mattel (Abridged)

      By: Elie Ofek, Ryann Noe and Sarah Mehta
      The 2023 release of live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to decades of... View Details
      Keywords: Gender; Intellectual Property; Brands and Branding; Marketing Strategy; Public Opinion; Business Strategy; Entertainment and Recreation Industry; Motion Pictures and Video Industry
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      Ofek, Elie, Ryann Noe, and Sarah Mehta. "Barbie: Reviving a Cultural Icon at Mattel (Abridged)." Harvard Business School Case 525-020, September 2024.
      • August 2024 (Revised January 2025)
      • Case

      Barbie: Reviving a Cultural Icon at Mattel

      By: Elie Ofek, Ryann Noe and Sarah Mehta
      The 2023 release of the live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to... View Details
      Keywords: Brands and Branding; Media; Intellectual Property; Business Strategy; Entertainment; Gender; Public Opinion; Marketing Strategy; Consumer Products Industry; Entertainment and Recreation Industry; Motion Pictures and Video Industry; Retail Industry; United States
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      Ofek, Elie, Ryann Noe, and Sarah Mehta. "Barbie: Reviving a Cultural Icon at Mattel." Harvard Business School Case 525-006, August 2024. (Revised January 2025.)
      • July 2024
      • Case

      Negotiating in a Hurricane: John Branca and the Michael Jackson Estate

      By: James K. Sebenius and Alex Green
      When the "King of Pop," Michael Jackson, unexpectedly died in 2009, he left behind an estate that was over $500 million in debt, with largely illiquid assets, and legions of creditors poised to begin to seize assets in as soon as 60 days. The task of managing Jackson’s... View Details
      Keywords: Bargaining; Dispute Resolution; Negotiation; Entertainment; Financial Management; Financial Condition; Assets; Music Industry
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      Sebenius, James K., and Alex Green. "Negotiating in a Hurricane: John Branca and the Michael Jackson Estate." Harvard Business School Case 924-026, July 2024.
      • July–August 2024
      • Article

      The Middle Path to Innovation

      By: Regina E. Herzlinger, Duke Rohlen, Ben Creo and Will Kynes
      Too many companies are failing to innovate. One reason, say the authors, is the polarized approach companies take to innovation. At one end of the spectrum, corporate R&D efforts tend to focus on product refreshes and incremental line upgrades that generate modest... View Details
      Keywords: Innovation Strategy; Medical Devices and Supplies Industry
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      Herzlinger, Regina E., Duke Rohlen, Ben Creo, and Will Kynes. "The Middle Path to Innovation." Harvard Business Review 102, no. 4 (July–August 2024): 134–145.
      • June 2023
      • Case

      The Business of Campaigns

      By: Vincent Pons and Mel Martin
      In 2022, the U.S. Congress examined the Democracy Is Strengthened by Casting Light on Spending in Elections (DISCLOSE) Act, the latest in a long series of campaign finance reforms. According to its authors, the law would be the “most consequential overhaul of federal... View Details
      Keywords: Political Elections; Government Legislation; Governing Rules, Regulations, and Reforms; Business and Government Relations; United States
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      Pons, Vincent, and Mel Martin. "The Business of Campaigns." Harvard Business School Case 723-039, June 2023.
      • 2023
      • Article

      Bridging the Gap with the ‘New’ Economic History of Africa

      By: Ewout Frankema and Marlous van Waijenburg
      This review article seeks to build bridges between mainstream African history and the more historically oriented branch of the ‘new’ economic history of Africa. We survey four central topics of the new economic history of Africa—growth, trade, labor, and inequality—and... View Details
      Keywords: Economic Growth; Trade; Labor; Equality and Inequality; Development Economics; History; Africa
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      Frankema, Ewout, and Marlous van Waijenburg. "Bridging the Gap with the ‘New’ Economic History of Africa." Journal of African History 64, no. 1 (2023): 38–61.
      • November 2022
      • Case

      Ajax Health: A New Model for Medical Technology Innovation

      By: Regina E. Herzlinger and Ben Creo
      This case teaches key success factors for both startup and established MedTech firms. It examines how to structure a firm to maximize innovation and financial returns with organizational structures that better align the incentives for the different skill sets... View Details
      Keywords: Business Startups; Success; Innovation Strategy; Mergers and Acquisitions; Market Entry and Exit; Financial Strategy; Business Model; Partners and Partnerships; Entrepreneurship; Private Equity; Technology Industry; Medical Devices and Supplies Industry
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      Herzlinger, Regina E., and Ben Creo. "Ajax Health: A New Model for Medical Technology Innovation." Harvard Business School Case 323-043, November 2022.
      • 2022
      • Chapter

      The Origins of the Developmental State: The European Experience

      By: Sophus A. Reinert
      Book Abstract: There has been a major revival of interest in State Capitalism: what it is, where it is found, and why it is seemingly becoming more ubiquitous. As a concept, it has evolved from radical critiques of the Soviet Union, to being deployed by neo-liberals to... View Details
      Keywords: State Capitalism; History; Macroeconomics; Developing Countries and Economies; Economic Systems; Europe
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      Reinert, Sophus A. "The Origins of the Developmental State: The European Experience." Chap. 3 in The Oxford Handbook of State Capitalism and the Firm, edited by Mike Wright, Geoffrey T. Wood, Alvaro Cuervo-Cazurra, Pei Sun, Ilya Okhmatovskiy, and Anna Grosman, 53–77. Oxford University Press, 2022.
      • August 2022
      • Case

      Southwick Social Ventures

      By: Henry McGee, Mel Martin and Amy Klopfenstein
      In 2021, the HBS Impact Investment Fund student team had found a promising potential investment in Southwick Social Ventures (SSV), a worker and management-owned trouser manufacturer. With a 100% immigrant workforce, the co-operative was focused on reviving... View Details
      Keywords: Impact Investing; Entrepreneurship; Social Entrepreneurship; Finance; Investment; Goods and Commodities; Manufacturing Industry; United States; Massachusetts
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      McGee, Henry, Mel Martin, and Amy Klopfenstein. "Southwick Social Ventures." Harvard Business School Case 323-011, August 2022.
      • April 2020 (Revised August 2021)
      • Case

      Singapore: 'Facing Challenges Together'

      By: Richard H.K. Vietor
      Since its expulsion from Malaysia in 1965, Singapore had transformed itself from a third world island nation into a vibrant city-state with one of the highest levels of GDP per capita in the world. However, sluggish demand among Singapore's major trade partners began... View Details
      Keywords: Savings; Productivity Growth; Productivity; Economic Institutions; Economic Development; Government And Business; Government Policy; Economic Policy; Country Analysis; Investment And Savings; Institutions; Economic Growth; Macroeconomics; Development Economics; Investment; Government and Politics; Trade; Policy; Research and Development; Analysis; Economics; Business and Government Relations; Asia; Singapore; Southeast Asia
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      Vietor, Richard H.K. "Singapore: 'Facing Challenges Together'." Harvard Business School Case 720-036, April 2020. (Revised August 2021.)
      • December 2017 (Revised March 2018)
      • Case

      Kellogg Company/eighteen94 capital

      By: David Bell, Damien McLoughlin and Natalie Kindred
      With 33,000 employees and revenues of $13 billion in 2016, Kellogg Company was the world’s largest producer of branded packaged cereal and a leader in branded convenience foods. Founded in 1906 and based in Michigan, the company had a proud history of product and... View Details
      Keywords: CPG; Consumer Packaged Goods; Cereal; Battle Creek; Michigan; Breakfast; Snack; Agribusiness; Change Management; Growth Strategy; Corporate Venture Capital; Innovation; Startup; Brand; Brand & Product Management; Advertising; Demand and Consumers; Innovation and Invention; Venture Capital; Food; Brands and Branding; Marketing; Agriculture and Agribusiness Industry; Food and Beverage Industry; Consumer Products Industry; United States; Michigan; North America
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      Bell, David, Damien McLoughlin, and Natalie Kindred. "Kellogg Company/eighteen94 capital." Harvard Business School Case 518-061, December 2017. (Revised March 2018.)
      • May 2017 (Revised September 2017)
      • Case

      Taj Hotels: Leading Change, Driving Profitability

      By: Krishna Palepu, Anjali Raina and Rachna Chawla
      Rakesh Sarna, MD and CEO of the Indian Hotels Company ltd (IHCL) was faced with the challenge of leading and embedding changes in IHCL to turnaround its trajectory. IHCL and its subsidiaries, headquartered in India, were a venerable hotel chain, collectively known as... View Details
      Keywords: Turnaround; Hospitality Industry; Leadership; Brands and Branding; Marketing; Strategy; Globalization; Leading Change; Accommodations Industry; India
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      Palepu, Krishna, Anjali Raina, and Rachna Chawla. "Taj Hotels: Leading Change, Driving Profitability." Harvard Business School Case 117-061, May 2017. (Revised September 2017.)
      • February 2017 (Revised January 2018)
      • Case

      Womenomics in Japan

      By: Boris Groysberg, Mayuka Yamazaki, Nobuo Sato and David Lane
      This case profiles Prime Minister Shinzo Abe's vigorous attempts to revive Japan's economy, specifically by advocating for a larger role for women in the economy—not as a matter of social policy or gender equity per se, but as an essential element of any solution to... View Details
      Keywords: Gender Equality; Japan; Leadership; Government-business Relations; Shinzo Abe; Economic Growth; Aging Society; Womenomics; Abenomics; Labor Market Discrimination; Workplace Culture; Women And Leadership; Change Management; Leading Change; Gender; Business and Government Relations; Growth and Development; Employment; Working Conditions
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      Groysberg, Boris, Mayuka Yamazaki, Nobuo Sato, and David Lane. "Womenomics in Japan." Harvard Business School Case 417-002, February 2017. (Revised January 2018.)
      • August 2016
      • Teaching Note

      Reworking Office Space: Industry City, Brooklyn

      By: Arthur I Segel and Alexander W. Schultz
      Jamestown is contemplating how to best lease a portion of their new development along the Brooklyn waterfront: Industry City. The 6-million-square-foot, mixed-use development is meant to accommodate Brooklyn’s growing innovation, creative, and “maker” communities.... View Details
      Keywords: Real Estate; Development; Shared Office Space; Coworking; Business Model; Collaborative Innovation and Invention; Business Offices; Leasing; Real Estate Industry
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      Segel, Arthur I., and Alexander W. Schultz. "Reworking Office Space: Industry City, Brooklyn." Harvard Business School Teaching Note 217-010, August 2016.
      • June 2016 (Revised March 2017)
      • Case

      Reworking Office Space: Industry City, Brooklyn

      By: Arthur I Segel, Andrew Baum, Nori Gerardo Lietz, Charles F. Wu and Sid Yog
      Jamestown is contemplating how to best lease a portion of their new development along the Brooklyn waterfront, Industry City. The 6 million square foot, mixed-use development is meant to accommodate Brooklyn’s growing innovation, creative, and “maker” communities.... View Details
      Keywords: WeWork; Office Space; Real Estate; Jamestown; Level39; Shared Office Space; Information Technology; Leasing; Property; Strategy; Real Estate Industry; United States
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      Segel, Arthur I., Andrew Baum, Nori Gerardo Lietz, Charles F. Wu, and Sid Yog. "Reworking Office Space: Industry City, Brooklyn." Harvard Business School Case 216-075, June 2016. (Revised March 2017.)
      • April 2016
      • Case

      Detroit: On the Right Track?

      By: Jan W. Rivkin and Manjari Raman
      As this case opens in 2012, a cross-sector alliance to bring new rail transport to the Motor City seems about to collapse, and civic leaders have one last chance to save it. The case covers the rise of Detroit, the city’s devastating fall, and the ongoing potential... View Details
      Keywords: Urban Development; Rail Transportation; Infrastructure; Transportation Industry; Michigan
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      Rivkin, Jan W., and Manjari Raman. "Detroit: On the Right Track?" Harvard Business School Case 716-444, April 2016.
      • March 2016
      • Supplement

      Trouble at Tessei

      By: Ethan Bernstein and Ryan W. Buell
      In 2005, Teruo Yabe is asked to revive Tessei, the 669-person JR-East subsidiary responsible for cleaning its Shinkansen ("bullet") trains. Operational mistakes, customer complaints, safety issues, and employee turnover are at or near all-time highs, even as the... View Details
      Keywords: Service Management; Employee Engagement; Employee Motivation; Leadership And Managing People; Quality Improvement; Efficiency; Japan; Operational Transparency; Employee Coordination; Transparency; Leadership; Service Delivery; Service Operations; Employees; Quality; Transportation Industry; Japan
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      Bernstein, Ethan, and Ryan W. Buell. "Trouble at Tessei." Harvard Business School Multimedia/Video Supplement 616-706, March 2016.
      • February 2016 (Revised April 2017)
      • Case

      James Madison, the 'Federal Negative,' and the Making of the U.S. Constitution

      By: David Moss and Marc Campasano
      On June 8th, 1787, at the Constitutional Convention in Philadelphia, delegates from across the United States began discussing a curious proposal to expand federal power over the states. James Madison of Virginia had suggested that the new constitution include a... View Details
      Keywords: Governance; Law; Government and Politics; Power and Influence; History; South Carolina; Philadelphia; United States
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      Moss, David, and Marc Campasano. "James Madison, the 'Federal Negative,' and the Making of the U.S. Constitution." Harvard Business School Case 716-053, February 2016. (Revised April 2017.)
      • October 2015 (Revised February 2020)
      • Teaching Note

      Trouble at Tessei

      By: Ethan Bernstein and Ryan Buell
      In 2005, Teruo Yabe is asked to revive Tessei, the 669-person JR-East subsidiary responsible for cleaning its Shinkansen ("bullet") trains. Operational mistakes, customer complaints, safety issues, and employee turnover are at or near all-time highs, even as the... View Details
      Keywords: Service Management; Employee Engagement; Employee Motivation; Leadership And Managing People; Quality Improvement; Efficiency; Japan; Operational Transparency; Employee Coordination; Transparency; Leadership; Service Delivery; Service Operations; Employees; Quality; Transportation Industry; Japan
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      Bernstein, Ethan, and Ryan Buell. "Trouble at Tessei." Harvard Business School Teaching Note 616-031, October 2015. (Revised February 2020.)
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