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Publications

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  • All HBS Web  (948)
    • People  (8)
    • News  (231)
    • Research  (378)
    • Multimedia  (5)
  • Faculty Publications  (97)

Show Results For

  • All HBS Web  (948)
    • People  (8)
    • News  (231)
    • Research  (378)
    • Multimedia  (5)
  • Faculty Publications  (97)
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  • 23 Apr 2012
  • News

The Paradox of Personal Branding

  • 13 May 2022
  • News

Approach Your Personal Brand Like a Project Manager

  • 10 Jun 2021
  • News

How To Leverage Your Employees’ Personal Brands To Grow Your Business Equity

  • 01 Oct 2024
  • News

Building Your Personal Brand with Harvard Business School Professor Jill Avery

  • 07 Aug 2023
  • News

How To Start Using The Power Of Storytelling In Your Personal Brand

  • 01 Dec 2004
  • News

Getting Personal

the airline JetBlue, for example: It has no meals and no round-trip airfares, but it does have leather seats and personal entertainment centers that delight and surprise its passengers. JetBlue’s unique combination of features is what... View Details
Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Sep 2008
  • News

The Levitt Brand

personal interest in students sometimes led to lifelong friendships. Michael Berolzheimer (MBA ’63), cofounder of the Duraflame firelog company, remembers hashing out some of the early principles of the company in an informal session at... View Details
Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services
  • 21 Mar 2014
  • News

Where Bragging Is Bad

Keywords: personal branding; cross-cultural communication; self-promotion
  • 12 Jan 2017
  • News

Personalizing Women’s Path to Success

child-rearing hiatus. Lisa Skeete Tatum (MBA 1998) has designed what she calls the ideal “playbook” for those situations, and more, with Landit, a technology startup that offers personal brand and network... View Details
Keywords: Jill Radsken
  • 24 Sep 2018
  • News

Why Bad “Plot Twists” Ruin Brand Stories

  • 01 Feb 1999
  • News

Newman's Own Brand of Charity

and a modest investment of $40,000 in personal funds, Newman's Own grossed about $3.2 million in sales during its first year, generating a pretax profit of $373,000. Over the years the company's offerings have expanded to include other... View Details
  • 24 Mar 2017
  • News

Personalizing the Path to Professional Success for Women

The business launched in March 2016 and has found clients among a diverse population of women and companies that cross all industries and geographies, says Skeete Tatum. The platform has a range of offerings from personal View Details
  • 25 Aug 2022
  • News

Action Plan: Fired Up

personally screening new hires—more than 850 full-time employees, in 37 states and 10 countries—he hired architects to design a headquarters with a woodsy, Pacific Northwest vibe, incorporating comfortable spaces to gather, cook, and eat... View Details
Keywords: Deborah Blagg; company culture; barbecue; entertaining; food; marketing; brand
  • 24 Oct 2016
  • News

Meet the Billionaires of Thailand's Red Bull Fortune

  • 22 Jun 2018
  • News

Harvard Business School Welcomes Dwyane Wade As Executive Fellow

  • 21 Jan 2020
  • News

When Community Becomes Your Competitive Advantage

  • 13 Nov 2020
  • News

Global Ambition

network to donate 10,000 pieces of personal protective equipment from China to the United States. Chew, who is particularly drawn to the tech sector, joined Xiaomi in 2015, a Chinese technology company that he helped take public in 2018... View Details
  • 01 Jun 2023
  • News

In Full Flower

“Flowers are a very emotive product category, but it didn’t seem that anyone had built a brand that people loved and trusted,” Gelbard recalls. “So often we just turned to a Google search. And the technology for mobile phone orders wasn’t... View Details
Keywords: Julia Hanna; entrepreneurship; florist; marketing; supply chain management; Personal Services
  • 27 Jul 2012
  • News

How to Be Effective in the Global Economy and the Boardroom: CFOs Offer Lessons Learned on the Journey

  • 01 Dec 2023
  • News

Thinking Ahead

personalization for a customer, thinking through the right shelf assortment in a store, or stocking a warehouse, it implies changes in your process.” Finally, AI’s ability to rapidly test different options demands an experimental,... View Details
Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information
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