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- Faculty Publications (2)
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- All HBS Web (42)
- Faculty Publications (2)
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- October 2005 (Revised March 2006)
- Module Note
Rethinking Positioning
By: Youngme E. Moon
Outlines the structure and content of a six-session module that introduces students to a nontraditional approach to positioning strategy. View Details
Moon, Youngme E. "Rethinking Positioning." Harvard Business School Module Note 506-025, October 2005. (Revised March 2006.)
- 18 Apr 2007
- HBS Case
How Magazine Luiza Courts the Poor
developed a flexible procedure for credit approval, using nontraditional metrics to enable customers with lower, less easily established incomes (a pushcart vendor, for example) to make purchases. "Their loan repayment rates are the... View Details
- November 2005 (Revised August 2006)
- Background Note
When Investing and Social Objectives Meet
By: Gregory S. Miller, Vincent Marie Dessain and Anders Sjoman
Introduces students to a group of investors and stakeholders who evaluate firms at least partially on factors other than eventual investment payoff. Focuses on investors who evaluate and attempt to impact firms' ethical, corporate governance, or other "societal"... View Details
Keywords: Consumer Behavior; Investment; Business and Stakeholder Relations; Business and Shareholder Relations
Miller, Gregory S., Vincent Marie Dessain, and Anders Sjoman. "When Investing and Social Objectives Meet." Harvard Business School Background Note 106-043, November 2005. (Revised August 2006.)
- 06 Dec 2011
- First Look
First Look: Dec. 6
nontraditional expansion strategy of entering the developed markets of Europe and the United States as a niche player before venturing into Middle Eastern and neighboring Asian markets. Looking ahead to the next decade, Haier CEO Zhang... View Details
Keywords: Sean Silverthorne
- 03 Apr 2006
- Research & Ideas
The Competitive Advantage of Global Finance
into how firms structure their worldwide operations given limited disclosure requirements. To crack open the multinational firm and study these decisions, new data sources and nontraditional methods were required. In parallel with my... View Details
- 24 Jul 2007
- First Look
First Look: July 24, 2007
implementation of a lean operating system at an Indian software services firm. By studying the introduction and impact of lean management techniques in a nontraditional setting we are able to move beyond the artifacts and gain insight... View Details
Keywords: Martha Lagace