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May 2016 (Revised April 2019)
Case

Legendary Entertainment: Moneyball for Motion Pictures

By: John A. Deighton and Leora Kornfeld

Legendary, the Hollywood studio responsible for such hits as Jurassic World and The Dark Knight, decides to take the marketing of its films in-house, and to market them fan-by-fan. Owner Thomas Tull acquires the big-data-in-sports firm started by Matt Marolda and... View Details

Keywords: ＂Marketing Analytics＂; Marketing Strategy; Decision Making; Motion Pictures and Video Industry; Motion Pictures and Video Industry

January 2006
Case

Negotiating for the Motion Picture Association of America and the Motion Picture Association: Jack Valenti (A)

By: James K. Sebenius, Ellen Knebel and Erin Egan

Summarizes the background and career highlights of Jack Valenti, longtime head of the Motion Picture Association of America and the Motion Picture Association. Sets up three difficult negotiation challenges facing Valenti over a rating system for movies, the financial... View Details

Keywords: Decision Making; Film Entertainment; Television Entertainment; Negotiation; Problems and Challenges; United States

November 2002
Background Note

Strategy and Sources of Motion Picture Finance, The

By: Mihir A. Desai, Gabriel J. Loeb and Mark Veblen

This case considers the alternative financing mechanisms for film financing, the evolution of film finance in the United States, and the nature of tax-motivated film financing in the United States and around the world. It develops the strategy driving motion picture... View Details

Keywords: Film Entertainment; Financial Instruments; Financial Strategy; Financing and Loans; Globalized Markets and Industries; Taxation; Motivation and Incentives; Competitive Strategy; Entertainment and Recreation Industry; United States

January 2006
Supplement

Negotiating for the Motion Picture Association of America and the Motion Picture Association: Jack Valenti (B)

By: James K. Sebenius, Ellen Knebel and Erin Egan

Keywords: Negotiation; Motion Pictures and Video Industry

Oct 2004
Conference Presentation

The Effectiveness of Pre-Release Advertising for Motion Pictures

By: Anita Elberse

Keywords: Marketing; Performance Effectiveness; Advertising; Motion Pictures and Video Industry

June 2006
Supplement

Jack Valenti Negotiating for the Motion Picture Association

By: James K. Sebenius, Michael Kull PHD and Ellen Knebel

Keywords: Negotiation; Motion Pictures and Video Industry

Jun 2004 - 2004
Conference Presentation

The Effectiveness of Pre-Release Advertising for Motion Pictures

By: Anita Elberse

Keywords: Marketing; Performance Effectiveness; Advertising; Motion Pictures and Video Industry

05 Jul 2006
Working Paper Summaries

Advertising and Expectations: The Effectiveness of Pre-Release Advertising for Motion Pictures

Keywords: by Anita Elberse & Bharat N. Anand; Motion Pictures & Video; Motion Pictures & Video; Motion Pictures & Video

2005
Working Paper

The Motion Picture Industry: Critical Issues in Practice, Current Research and New Research Directions

By: Jehoshua Eliashberg, Anita Elberse and Mark Leenders

05 Jul 2006
Working Paper Summaries

The Motion Picture Industry: Critical Issues in Practice, Current Research & New Research Directions

Keywords: by Jehoshua Eliashberg, Anita Elberse & Mark A. A. M. Leenders; Motion Pictures & Video; Motion Pictures & Video; Motion Pictures & Video

November–December 2006
Article

The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions

By: Jehoshua Eliashberg, Anita Elberse and Mark Leenders

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April 1996 (Revised March 1998)
Supplement

Starlite: Confidential Instructions for M. Gonzalez, VP of HR Motion Pictures and TV Division

By: Kathleen L. McGinn and Julia Morgan

Supplements Starlite Corp.: General Information. View Details

Article

Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures

By: Anita Elberse and Jehoshua Eliashberg

Keywords: Supply and Industry; Product; Markets; Film Entertainment; Motion Pictures and Video Industry; Motion Pictures and Video Industry

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October 2007
Article

The Effectiveness of Pre-Release Advertising for Motion Pictures: An Empirical Investigation Using a Simulated Market

By: Anita Elberse and Bharat N. Anand

One of the most visible and publicized trends in the movie industry is the escalation in movie advertising expenditures over time. Yet, the returns to movie advertising are poorly understood. The main reason is that disentangling the causal effect of advertising on... View Details

Keywords: Advertising; Stocks; Investment Return; Price; Revenue; Quality; Mathematical Methods; Motion Pictures and Video Industry

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03 Nov 2003
Research & Ideas

Making Money Making Movies

investigates the drivers of success and failure of media and entertainment products such as motion pictures and video games. Her paper, "Demand and Supply Dynamics for Sequentially Released Products in... View Details

Keywords: by Manda Salls; Motion Pictures & Video; Motion Pictures & Video

October 2017
Case

LeBron James: Building a Hollywood Empire

By: Anita Elberse

It is June 2016. Superstar basketball player LeBron James and his childhood friend and business partner Maverick Carter are celebrating James’ third NBA championship. The duo will soon have to decide on a strategy for their media businesses—their film and television... View Details

October 2016 (Revised February 2020)
Case

Dwayne 'The Rock' Johnson

By: Anita Elberse

In June 2016, Dwayne ‘The Rock’ Johnson is planning for the upcoming launch of an endeavor that is a first for a Hollywood actor with superstar status—a digital channel. The channel (named “Seven Bucks Digital Studios”) will be a new part of film and television... View Details

November 2009 (Revised August 2011)
Case

Warner Bros. Entertainment

By: Gary P. Pisano and Alison Berkley Wagonfeld

Examines the process used by a major motion picture studio to develop and select movie projects. Warner Bros.' strategy is to focus its efforts on a small number of major "event" films (i.e., films with the potential to generate gross box office receipts of $300... View Details

Keywords: Decision Choices and Conditions; Film Entertainment; Risk Management; Product Development; Strategic Planning; Projects; Sales; Motion Pictures and Video Industry

November 1997 (Revised December 1999)
Case

Cinemex

By: James L. Heskett

The founders of Cinemex, the largest capitalized venture start-up in Mexican history, are debating several issues concerning the operations of their new chain of motion picture theatres in Mexico City. The first concerns whether some seats should be left unsold to... View Details

Keywords: Business Startups; Service Operations; Debates; Venture Capital; Customer Satisfaction; Advertising; Investment; Theater Entertainment; Entertainment and Recreation Industry; Mexico City

December 2022
Case

Ed Catmull: Lessons from Leading Pixar Animation Studios

By: Francesca Gino, Linda Hill, Gary Pisano and Ruth Page

This stand-alone multimedia case follows Ed Catmull, cofounder of Pixar, after he was vice president at Lucasfilm. Catmull was honored with five Academy Awards®, including an Oscar of Lifetime Achievement for his technical contributions and leadership in computer... View Details

Keywords: Leadership; Organizational Culture; Motion Pictures and Video Industry

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