Publications

23 Aug 2019
Sharpening Your Skills

Has the Corporate Mission Just Been Disrupted?

has been discussed for decades. Here is research and writing from Harvard Business School that discusses both the concept in theory and examples of CSR in practice. A Good Place to Start Statement on the Purpose of a... View Details

Keywords: by Sean Silverthorne; Green Technology

February 2023
Article

The Effect of Systems of Management Controls on Honesty in Managerial Reporting

By: Aishwarrya Deore, Susanna Gallani and Ranjani Krishnan

While budgetary controls with capital rationing are optimal in theory and widespread in practice, empirical research documents their association with higher employee dishonesty compared to budgetary controls without rationing. In this study, we examine whether... View Details

Keywords: Directing Controls; Misreporting; Mission Statements; Participative Budgeting; Stewardship Theory; Systems Of Management Controls; Capital; Budgets and Budgeting; Mission and Purpose

Find at Harvard

Read Now

August 2016 (Revised December 2016)
Module Note

Strategy Execution Module 2: Building a Successful Strategy

By: Robert Simons

This module reading describes the basics of building a successful strategy. Topics in this module include a discussion of the distinction between corporate and business strategy; how to conduct a SWOT analysis of market dynamics and internal capabilities; the use of... View Details

Keywords: Management Control Systems; Implementing Strategy; Strategy Execution; Business Strategy; Five Forces; Distinctive Capabilities; Emergent Strategy; Mission Statements; Strategy; SWOT Analysis; Competitive Advantage

25 Nov 2019
Working Paper Summaries

The Effect of Systems of Management Controls on Misreporting

Keywords: by Aishwarrya Deore, Susanna Gallani, and Ranjani Krishnan

November 2000 (Revised March 2001)
Case

Iggy's Bread of the World

By: Kathleen L. McGinn and Alexis Lefort

In January 1994, Igor and Ludmilla Ivanovic opened the doors of their bakery, Iggy's Bread of the World. This case describes their unusual mission statement and the way in which they try to bring a social consciousness mentality to a for-profit business. Six years... View Details

Keywords: Growth Management; Mission and Purpose; Organizational Culture; Restructuring; Family Business; Power and Influence; Food and Beverage Industry; Retail Industry; Massachusetts

01 Oct 2008
Research & Ideas

How Much Time Should CEOs Devote to Customers?

the current economic downturn, companies need marketing skills more than ever. But while every corporate mission statement pays lip service to respecting customer needs, actual customer expertise is... View Details

Keywords: by John Quelch

August 2006 (Revised July 2007)
Background Note

Governance of the Family Business

By: John A. Davis

Reviews the ways to achieve governance of the family business. Points out the importance of plans (e.g., strategic plans), statements (e.g., mission statements), policies, rules, and agreements to the governance process. Discusses the roles of three structures in... View Details

Keywords: Family Business; Corporate Governance; Governing and Advisory Boards; Management Teams; Mission and Purpose

October 2014
Supplement

Atlantis Paradise Island Resort and Casino (B): Improving Performance with New Core Values

By: Lynda M. Applegate, Chekitan S. Dev and Gabriele Piccoli

The leadership team of Atlantis Paradise Island, under new ownership, decided that better alignment of the core values with the vision and mission statement would create a more compelling and consistent organizational narrative that would redouble employee commitment... View Details

Keywords: Organization Behavior; Service Management; Strategy; Organizational Change and Adaptation; Service Industry

Research Summary

Monetary and Non-monetary Incentives

By: Susanna Gallani

In this line of research, Prof. Gallani explores the interplay between monetary and non-monetary incentives in organization. In particular, she explores the effectiveness of non-monetary motivation mechanisms, including mission statements and company values, feedback,... View Details

Keywords: Non-monetary Rewards; Rewards And Penalties; Feedback; Span Of Support; Social Pressure

2010
Book

Handbook of Leadership Theory and Practice

By: Nitin Nohria and Rakesh Khurana

The study of leadership suffers intellectual neglect and has yet to be considered a serious academic discipline. And though the mission statements of most business schools profess to "develop leaders who make a difference in the world," these same schools produce... View Details

Keywords: Business Education; Interdisciplinary Studies; Leadership; Practice; Research; Theory

Find at Harvard

Research Summary

Advancing Leadership: Research and Teaching

By: Nitin Nohria

Despite the fact that most business schools' mission statement proclaim their commitment to developing leaders who can contribute in a meaningful way to the betterment of their organizations and society, research and teaching on leadership remains a fragmented and... View Details

April 2009
Case

Merck: Managing Vioxx (A)

By: Robert L. Simons, Kathryn Rosenberg and Natalie Kindred

This two-class case series allows students to stand in the shoes of CEO Ray Gilmartin during the unfolding stages of a reputational crisis. Merck's mission statement claims to "put patients first," but the company is widely criticized for putting profit before patient... View Details

Keywords: Ethics; Crisis Management; Reputation; Decision Choices and Conditions; Customers; Business or Company Management; Cost vs Benefits; Corporate Accountability; Business and Shareholder Relations; Business and Stakeholder Relations; Customer Focus and Relationships; Pharmaceutical Industry

October 1993 (Revised July 1994)
Case

A Brush with AIDS (A)

By: Joseph L. Badaracco Jr. and Jerry Useem

A product manager at a health products company is responsible for marketing sharps containers, which hospitals use to store used needles in order to protect medical workers from being pricked with AIDS-contaminated needles. After hospitals report repeated instances of... View Details

Keywords: Health; Cost vs Benefits; Motivation and Incentives; Safety; Values and Beliefs; Profit; Goals and Objectives; Compensation and Benefits; Medical Devices and Supplies Industry

August 22, 2019
Article

CEOs Say Their Aim Is Inclusive Prosperity. Do They Mean It?

By: Lynn S. Paine

Earlier this week, the Business Roundtable issued a statement on corporate purpose. It is noteworthy both for its endorsement of inclusive prosperity as an ideal and for its rejection of maximizing shareholder returns as the sole corporate objective. However, the real... View Details

Keywords: Mission and Purpose; Goals and Objectives; Corporate Governance

Register to Read

January 1983 (Revised May 1984)
Case

Beliefs of Borg-Warner

Shows how the Borg-Warner Corporation developed a statement of values and beliefs under the leadership of its chief executive officer, James F. Bere. The "Beliefs," a set of general principles intended to guide business behavior, now must be given operational meaning... View Details

Keywords: Mission and Purpose; Values and Beliefs; Business Processes

March 1988 (Revised September 1993)
Case

United Services Automobile Association (USAA)

Under the leadership of Robert F. McDermott, USAA has been transformed from a property and casualty insurance company with $200 million in assets in the late 1960s to a $11 billion financial services empire in 1988. The case illustrates the value of having a CEO drive... View Details

Keywords: Business or Company Management; Leadership; Information Technology; Financial Services Industry; Insurance Industry; United States

18 Aug 2017
Op-Ed

Op-Ed: Courageous Leader Triggers a Moral Revolt of CEOs Against Trump

shadows of white nationalists. President Trump’s comments striking moral equivalence between these extreme groups and people who opposed them only deepened Frazier’s angst. By Sunday Frazier had decided to resign from President Trump’s American Manufacturing Council,... View Details

Keywords: by Bill George

April 2017 (Revised March 2024)
Case

Making Target the Target: Boycotts and Corporate Political Activity

By: Nien-hê Hsieh and Victor Wu

Through the challenges facing Target, the case examines ways in which corporations can become involved in political and legislative debates and processes, ranging from campaign contributions to lobbying to political activism. In 2016, Target CEO Brian Cornell must... View Details

July 2024
Case

Living Up to Purpose and Performance at Parker Hannifin

By: Hubert Joly, Alicia Dadlani and Martha Hostetter

In 2019, Parker Hannifin, one of the world’s largest manufacturers of motion and control technologies, did something unusual for an industrial company: it created a purpose statement. Even though it already had a clear business strategy and longstanding culture of... View Details

Keywords: Mission and Purpose; Manufacturing Industry; Industrial Products Industry; Cleveland; Ohio; United States