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March 2025 (Revised April 2025)
Case

WallStreetBets: Democratizing Retail Investing

By: Joseph Pacelli and Alexis Lefort

In summer 2024, Jaime Rogozinski anticipated the launch of a day-trading eSports event, a vision he had nurtured for years. Rogozinski, the founder of the influential subreddit WallStreetBets (WSB), created the forum in 2012 as a space for retail traders to explore... View Details

Keywords: Investment; Emerging Markets; Market Participation; Financial Strategy; Lawsuits and Litigation; Social and Collaborative Networks; Financial Markets; Financial Services Industry; United States

March 2024 (Revised July 2024)
Case

AMC: The Zero Revenue Case

By: C. Fritz Foley and Donal O'Cofaigh

The onset of the Covid-19 pandemic put theatre company AMC’s already perilous financial situation under even further strain. The company’s high levels of debt resulted in a monthly cash-burn which left it facing an imminent Chapter-11 filing in the absence of... View Details

Keywords: Ethics; Insolvency and Bankruptcy; Public Equity; Stock Shares; Health Pandemics; Entertainment and Recreation Industry

July 2023
Case

Crocs: Using Community-Centric Marketing to Make Ugly Iconic

By: Ayelet Israeli and Anne V. Wilson

In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs... View Details

Keywords: Brands and Branding; Product Development; Growth and Development; Customer Value and Value Chain; Digital Marketing; Digital Strategy; Segmentation; Advertising; Consumer Products Industry; Apparel and Accessories Industry; United States

December 2022 (Revised June 2023)
Case

Hacking the U.S. Election: Russia's Misinformation Campaign

By: Shikhar Ghosh

The case discusses the relatively low technology approach used by Russia to influence the U.S. Presidential Election in 2016. Although political parties manipulating the media was not a new phenomenon, the Russians ran a broad, well-financed, and sophisticated social... View Details

Keywords: Political Elections; International Relations; Social Media; Power and Influence; Information; Russia; United States

21 Jul 2022
Research & Ideas

Did Pandemic Stimulus Funds Spur the Rise of 'Meme Stocks'?

February 2021, for example, 72 percent received stimulus checks and half of them planned to invest those funds. To test their work further, researchers examined how Hong Kong’s similar cash payouts affected its markets, and found a similar pattern. Why the View Details

Keywords: by Rachel Layne; Financial Services

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

issue calls, known as hashtag challenges, to the community as a whole to make content in a spirit of brand love. For example, Chipotle issued a #boorito challenge at Halloween that asked its fans to post “before and after” videos of their costumes. View Details

Keywords: by John Deighton and Leora Kornfeld

07 Apr 2020
Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

memes proliferated after a group of celebrities, including Gal Gadot, Jimmy Fallon, Natalie Portman, Cara Delevingne, and Will Ferrell, came together virtually to sing an inspirational version of John Lennon’s "Imagine." Instead... View Details

Keywords: by Jill Avery and Richard Edelman

21 May 2020
Research & Ideas

Fighting the COVID Blues: Advice from Business Research

offer the same benefits. While use of social platforms has increased during the pandemic, with Facebook traffic rising by 50 percent in some countries, people don’t get a boost of oxytocin from these interactions. Seeing random photos of happy families or political... View Details

Keywords: by Dina Gerdeman and Danielle Kost

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