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- Faculty Publications (6)
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- All HBS Web (22)
- Faculty Publications (6)
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- 15 Jul 2013
- News
What Reddit likes: Things that make a meme explode
- 26 Aug 2022
- News
AMC Appeals to Meme Stock Investors for Its Financial Future
- 26 May 2019
- News
Finding your next job: Out with CVs, in with memes
- 20 Mar 2015
- News
50 Million Users: The Making of an ‘Angry Birds’ Internet Meme
- 01 Dec 2011
- News
Crazy Days of Summer
Foy: Performing a perfect 10 leisure dive. As winter’s icy winds make the walk across the Weeks Footbridge feel like a trek to the Arctic Circle, hot sunny days can seem a distant memory. But summer will return to the Charles River and with it perhaps another manic... View Details
- March 2025
- Case
WallStreetBets: Democratizing Retail Investing
By: Joseph Pacelli and Alexis Lefort
In summer 2024, Jaime Rogozinski anticipated the launch of a day-trading eSports event, a vision he had nurtured for years. Rogozinski, the founder of the influential subreddit WallStreetBets (WSB), created the forum in 2012 as a space for retail traders to explore... View Details
- March 2024 (Revised July 2024)
- Case
AMC: The Zero Revenue Case
By: C. Fritz Foley and Donal O'Cofaigh
The onset of the Covid-19 pandemic put theatre company AMC’s already perilous financial situation under even further strain. The company’s high levels of debt resulted in a monthly cash-burn which left it facing an imminent Chapter-11 filing in the absence of... View Details
Keywords: Ethics; Insolvency and Bankruptcy; Public Equity; Stock Shares; Health Pandemics; Entertainment and Recreation Industry
Foley, C. Fritz, and Donal O'Cofaigh. "AMC: The Zero Revenue Case." Harvard Business School Case 224-069, March 2024. (Revised July 2024.)
- July 2023
- Case
Crocs: Using Community-Centric Marketing to Make Ugly Iconic
By: Ayelet Israeli and Anne V. Wilson
In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs... View Details
Keywords: Brands and Branding; Product Development; Growth and Development; Customer Value and Value Chain; Digital Marketing; Digital Strategy; Segmentation; Advertising; Consumer Products Industry; Apparel and Accessories Industry; United States
Israeli, Ayelet, and Anne V. Wilson. "Crocs: Using Community-Centric Marketing to Make Ugly Iconic." Harvard Business School Case 524-006, July 2023.
- December 2022 (Revised June 2023)
- Case
Hacking the U.S. Election: Russia's Misinformation Campaign
By: Shikhar Ghosh
The case discusses the relatively low technology approach used by Russia to influence the U.S. Presidential Election in 2016. Although political parties manipulating the media was not a new phenomenon, the Russians ran a broad, well-financed, and sophisticated social... View Details
Keywords: Political Elections; International Relations; Social Media; Power and Influence; Information; Russia; United States
Ghosh, Shikhar. "Hacking the U.S. Election: Russia's Misinformation Campaign." Harvard Business School Case 823-043, December 2022. (Revised June 2023.)
- Web
Accounting & Management - Faculty & Research
Rogozinski, the founder of the influential subreddit WallStreetBets (WSB), created the forum in 2012 as a space for retail traders to explore high-risk trading strategies. WSB became known for its irreverent style and impact on retail investing, notably catalyzing the... View Details
- Web
Finance - Faculty & Research
retail investing, notably catalyzing the meme stock phenomenon and attracting a large, engaged community. Despite being ousted from WSB in 2020 following disagreements with Reddit over monetization attempts, Rogozinski's legacy persisted,... View Details
- 15 Nov 2022
- Op-Ed
Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)
issue calls, known as hashtag challenges, to the community as a whole to make content in a spirit of brand love. For example, Chipotle issued a #boorito challenge at Halloween that asked its fans to post “before and after” videos of their costumes. View Details
Keywords: by John Deighton and Leora Kornfeld
- Web
Healthy Outcomes - Managing the Future of Work
Quartz at Work World in motion KATIE PUCKETT 07 Aug 2019 | The Possible Americans feel a burden to future-proof their jobs, while the French are relying on government: Not that employers are off the hook Lila MacLellan 31 May 2019 | Quartz Finding your next job: Out... View Details
- 21 Jul 2022
- Research & Ideas
Did Pandemic Stimulus Funds Spur the Rise of 'Meme Stocks'?
February 2021, for example, 72 percent received stimulus checks and half of them planned to invest those funds. To test their work further, researchers examined how Hong Kong’s similar cash payouts affected its markets, and found a similar pattern. Why the View Details
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
memes proliferated after a group of celebrities, including Gal Gadot, Jimmy Fallon, Natalie Portman, Cara Delevingne, and Will Ferrell, came together virtually to sing an inspirational version of John Lennon’s "Imagine." Instead... View Details
Keywords: by Jill Avery and Richard Edelman
- Web
Future Positive - Managing the Future of Work
Americans feel a burden to future-proof their jobs, while the French are relying on government: Not that employers are off the hook Lila MacLellan 31 May 2019 | Quartz Finding your next job: Out with CVs, in with memes Andrew Hill 26 May... View Details
- 06 Dec 2021
- News
What's the Word?
like Reddit, analysts took note, with some investors pocketing millions—and others losing their shirts. “A meme stock is a stock whose price has ripped far away from any sense of the firm’s underlying fundamental value,” explains Lauren... View Details
- 22 Sep 2016
- News
Words and Pictures
sociocultural anthropology at UNC, Chapel Hill, and founded wdydwyd? — an online meme through which 2 million people have answered the question, Why do you do what you do? Some alumni have added new reflections on their original... View Details
Keywords: Susan Young
- 21 May 2020
- Research & Ideas
Fighting the COVID Blues: Advice from Business Research
offer the same benefits. While use of social platforms has increased during the pandemic, with Facebook traffic rising by 50 percent in some countries, people don’t get a boost of oxytocin from these interactions. Seeing random photos of happy families or political... View Details
Keywords: by Dina Gerdeman and Danielle Kost