marketing industry - Publications - Faculty & Research

15 Oct 2013
News

Study: Digital Marketing Industry Worth $62 Billion

26 Dec 2018
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With Sluggish Economy, Chinese Auto Industry Eyes U.S. Market

11 Jul 2016
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Celebrity-sponsored pot is the latest marketing strategy for the cannabis industry

03 Jun 2014
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Disrupting the Gaming Industry with the Same Old Playbook

Keywords: market development; disruptive innovation; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries

18 Jun 2013
News

manufacturing in this country might look a lot more attractive.) By subsidizing other industries so generously, we have tilted the scales away from manufacturing. Thus, its decline is not completely a result of “natural” View Details

Keywords: Gary P. Pisano; Agriculture; Construction of Buildings; Construction; Colleges, Universities, and Professional Schools; Educational Services; Funds, Trusts, and Other Financial Vehicles; Finance; Health, Social Assistance; Manufacturing

01 Apr 2000
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Marketing Muscle

Edwards's role in making Yahoo! one of the most recognized names in the Internet economy taught the industry a lesson in the importance of brand-name recognition. Shunned no longer, marketers are "the new... View Details

24 Jun 2012
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Suggested Safeguards Irk Fund Industry

19 Jul 2013
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Harvard's Shih on Tesla Motors, U.S. Auto Industry

01 Jun 1996
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Reinventing Marketing

such as telecommunications and financial services are replacing the consumer goods industry as the testing ground of marketing innovation. To keep pace with these dramatic shifts in the business world, says... View Details

Keywords: Mary Jane Higgins; Illustration by Peter Hoey

25 Aug 2022
News

Open Market

don’t think we know all the ripples yet. What I do know is that Robinhood customers are upending this industry. That makes a lot of people who are considered the old mainstays of the stock market very nervous. Robinhood is changing how... View Details

Keywords: Dan Morrell; illustration by Keith Negley; Securities, Commodities, and Other Financial Investments; Finance

23 Aug 2010
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Cranberry Industry Hits A Sour Spot

12 Jan 2013
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Striking a balance on money market funds

16 Dec 2014
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The Power of Market Creation

25 Apr 2014
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Strategists analyze market forces—great strategists also look beyond the market

Traditionally, corporate strategists define industry structure, competitive positions, resources, and knowledge flows as the key sources of competitive advantage. Within these sources, they look for areas of opportunity in the View Details

28 Nov 2016
News

Digital Change: Lessons from the Newspaper Industry

13 Nov 2019
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Don't Turn Your Marketing Function Over to AI Just Yet

20 Apr 2015
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High rollers: marijuana entrepreneurs harvest cash from legalised industry

06 Oct 2022
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The History of the Beauty Industry

01 Sep 2017
News

The Biggest Industry You’ve Never Heard Of

professional esports players and amateur gamers streaming video game play. By year’s end, market analyst Newzoo forecasts, the online global esports audience will reach 385 million people with revenues of nearly $700 million. But if all... View Details

Keywords: April White; illustration by Brian Stauffer; esports; Twitch; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries

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