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- September 2016 (Revised September 2016)
- Case
Spectio: A Digital Lighting Company
By: Rajiv Lal and Sarah McAra
Spectio Tech, founded in 2005, developed and implemented intelligent LED lighting solutions for the industrial market. Sensors and wireless connectivity embedded in its LED fixtures not only significantly reduced lighting-related energy use—by up to 90% in some... View Details
Keywords: Internet Of Things; IoT; LED Lighting; Start-up; Energy Efficiency; Information Technology; Technology Adoption; Technological Innovation; Business Startups; Internet and the Web
Lal, Rajiv, and Sarah McAra. "Spectio: A Digital Lighting Company." Harvard Business School Case 517-002, September 2016. (Revised September 2016.)
- April 2016
- Teaching Note
Cree Inc.: Introducing the LED Light Bulb
By: John Gourville and Michael Norris
This case is taught as part of the first year required marketing course in the Harvard Business School's MBA program. This course is built around the "Four Ps," with modules focusing on product, promotion, place, and pricing. The Cree case is used in the product policy... View Details
- January 2015
- Case
Aura Light: From a Light Bulb Manufacturer to an Energy Savings Solutions Provider
By: Krishna Palepu and Elena Corsi
A Swedish light bulb manufacturer reviews its strategy to better compete against large global multinationals. View Details
Palepu, Krishna, and Elena Corsi. "Aura Light: From a Light Bulb Manufacturer to an Energy Savings Solutions Provider." Harvard Business School Case 115-027, January 2015.
- June 1991 (Revised May 1992)
- Case
Lithonia Lighting
By: Nitin Nohria
In early 1991, Lithonia, the U.S.'s largest manufacturer of lighting fixtures, faced a major slump in the construction business that threatened to cause its first decline in revenues after over a decade of strong growth. With financial pressures from its parent company... View Details
Keywords: Organizational Structure; Industry Growth; Decision Making; Information Technology; Financial Crisis; Investment; Business Growth and Maturation; Electronics Industry; United States
Nohria, Nitin. "Lithonia Lighting." Harvard Business School Case 492-003, June 1991. (Revised May 1992.)
- June 2024 (Revised November 2024)
- Case
Dylan Mulvaney and Bud Light
By: Jill Avery and Celine Chammas
On April 1, 2023, social media content creator and influencer Dylan Mulvaney recorded a promotional post. It featured a video of herself drinking from a can of Bud Light beer, offering a virtual toast to her followers. Alongside the video, she posted a photograph of a... View Details
Keywords: Brand Crises; Brand Management; Influencer Marketing; Boycott; Marketing Strategy; Marketing Communications; Brands and Branding; Consumer Behavior; Social Media; Advertising; Social Issues; Public Opinion; Consumer Products Industry; Food and Beverage Industry; United States
Avery, Jill, and Celine Chammas. "Dylan Mulvaney and Bud Light." Harvard Business School Case 524-089, June 2024. (Revised November 2024.)
- April 1984 (Revised September 1986)
- Case
Atlas Lighting Co.
By: Howard H. Stevenson and Michael J. Roberts
Stevenson, Howard H., and Michael J. Roberts. "Atlas Lighting Co." Harvard Business School Case 384-235, April 1984. (Revised September 1986.)
- September 2014 (Revised April 2016)
- Case
Cree Inc.: Introducing the LED Light Bulb
By: John Gourville and Michael Norris
Cree, a North Carolina-based maker of light emitting diodes (LEDs), has just introduced its first consumer product—an LED light bulb. It is designed as an energy efficient replacement for the ubiquitous incandescent light bulb. But given that it is an unfamiliar... View Details
Keywords: Marketing; Innovation; Product Adoption; Technological Innovation; Technology Adoption; Energy Conservation; Product Launch; Consumer Products Industry; North Carolina
Gourville, John, and Michael Norris. "Cree Inc.: Introducing the LED Light Bulb." Harvard Business School Case 515-026, September 2014. (Revised April 2016.)
- March 1992
- Case
Long Island Lighting Co.
Fenster, Steven R. "Long Island Lighting Co." Harvard Business School Case 292-031, March 1992.
- February 1998 (Revised December 1998)
- Case
Atlantic Energy/Delmarva Power & Light (A)
By: Benjamin C. Esty, Mathew M Millett and Tracy Aronson
Delmarva Power & Light and Atlantic Energy are neighboring electric utilities based in Delaware and New Jersey, respectively. In early 1996, they entered into merger negotiations, but were unable to reach an agreement on price because they could not agree on what... View Details
Keywords: Valuation; Negotiation Offer; Government Legislation; Risk and Uncertainty; Mergers and Acquisitions; Contracts; Utilities Industry; Delaware; New Jersey
Esty, Benjamin C., Mathew M Millett, and Tracy Aronson. "Atlantic Energy/Delmarva Power & Light (A)." Harvard Business School Case 298-034, February 1998. (Revised December 1998.)
- November 1983
- Case
Pennsylvania Power and Light Co.
By: Joseph L. Bower
Keywords: Energy Industry
Bower, Joseph L. "Pennsylvania Power and Light Co." Harvard Business School Case 384-082, November 1983.
- February 1985
- Teaching Note
Atlas Lighting Co., Teaching Note
By: Howard H. Stevenson and Michael J. Roberts
Keywords: Manufacturing Industry
- November 2012
- Case
CSIRO: The Light Metals Flagship Decision
By: Willy Shih, Margaret P. Pierson and Dawn Lau
This case explores the challenge of investing in basic research as a public good. CSIRO was Australia's leading science and research agency, and it was chartered to enhance national prosperity through R&D. Its Flagships program was designed to align research interests... View Details
Keywords: R＆D; Basic Research; Government-funded Research; Public Goods; Extractive Industries; Metals; Metals Processing; Decision Choices and Conditions; Decisions; Globalized Markets and Industries; Growth and Development; Innovation Strategy; Technological Innovation; Research and Development; Science-Based Business; Technology Adoption; Technology Platform; Manufacturing Industry; Mining Industry; Oceania; Australia
Shih, Willy, Margaret P. Pierson, and Dawn Lau. "CSIRO: The Light Metals Flagship Decision." Harvard Business School Case 613-029, November 2012.
- March 2000
- Case
People's Light and Theatre Company, The
Describes in operational detail the activities involved in creating a collaborative and artistic product. Parallels to companies in dynamic industries emerge from the management philosophies and artistic methods of the case protagonist, Artistic Director Abigail Adams. View Details
Keywords: Creativity; Service Operations; Business Strategy; Theater Entertainment; Fine Arts Industry
Austin, Robert D. "People's Light and Theatre Company, The." Harvard Business School Case 600-055, March 2000.
- March 1976 (Revised February 1981)
- Case
Florida Power and Light Co. (B)
Bupp, Irvin C., and Kathleen F. Curley. "Florida Power and Light Co. (B)." Harvard Business School Case 676-133, March 1976. (Revised February 1981.)
- July 2017
- Teaching Plan
Spectio: A Digital Lighting Company
By: Rajiv Lal and Sarah McAra
Teaching Plan for HBS Case No. 517-002. View Details
- February 1975 (Revised June 1975)
- Case
Florida Power and Light Co.
Schmenner, Roger W. "Florida Power and Light Co." Harvard Business School Case 675-142, February 1975. (Revised June 1975.)
- October 1988 (Revised March 1989)
- Supplement
Florida Power Light Quality Improvement (QI) Story Exercise (B)
Designed to be used as an in-class handout after Florida Power Light Quality Improvement (QI) Story Exercise (A). A rewritten version of an earlier case by the same authors. View Details
Hart, Christopher. "Florida Power Light Quality Improvement (QI) Story Exercise (B)." Harvard Business School Supplement 689-042, October 1988. (Revised March 1989.)
- 20 Aug 2014
- Research & Ideas
Dragging Patent Trolls Into the Light
The Texas town of Marshall has a population of 25,000 people, 2,000 of whom are students attending one of the four colleges that have earned Marshall the nickname "Athens of Texas." Marshall is also home to a historic pottery industry and one of the country's... View Details
- October 1998 (Revised November 2001)
- Case
Boston Beer Company: Light Beer Decision
By: Linda A. Cyr, Joseph B. Lassiter III and Michael J. Roberts
Boston Beer's current light-beer offering, Boston Lightship, has not been successful, and a student team is charged with investigating the problem and recommending a strategy. Highlights issues around branding, target customer selection, and cannibalization, and... View Details
Keywords: Problems and Challenges; Brands and Branding; Customers; Growth and Development Strategy; Marketing Strategy; Entrepreneurship; Food and Beverage Industry; Boston
Cyr, Linda A., Joseph B. Lassiter III, and Michael J. Roberts. "Boston Beer Company: Light Beer Decision." Harvard Business School Case 899-058, October 1998. (Revised November 2001.)