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- August 2022 (Revised March 2023)
- Technical Note
Real Estate iBuying
By: Michael Luca, Jesse M. Shapiro and Julia Kelley
This note provides an overview of real estate iBuying, or instant buying, a business model that involves buying homes and then reselling them at a profit. Introduced in the mid-2010s, iBuying streamlined the process of selling a home by offering instant, all-cash... View Details
Luca, Michael, Jesse M. Shapiro, and Julia Kelley. "Real Estate iBuying." Harvard Business School Technical Note 923-001, August 2022. (Revised March 2023.)