Publications

August 2023
Teaching Note

LIV Golf

By: Alexander J. MacKay

Teaching Note for HBS Case No. 723-371. On March 17, 2022, Greg Norman, CEO of LIV Golf, announced the 8-tournament schedule for the inaugural season of the LIV Golf Invitational Series. Norman, a retired professional golfer and former world #1, was helming the league... View Details

Keywords: Anti-trust; Golf; ＂Sports Organizations,; Sports Management; Competition; Competition Policy; Strategy; Strategy And Leadership; Sports; Competitive Strategy; Lawsuits and Litigation; Sports Industry

March 1998 (Revised December 2005)
Case

Beta Golf

By: William A. Sahlman, Michael J. Roberts and Laurence E. Katz

The Beta Group is a technology incubator in Menlo Park, CA that has successfully built a portfolio of businesses in the medical, consumer products, and industrial technology sectors by systematically matching proprietary technologies to unmet market needs. Beta has... View Details

Keywords: Business Strategy; Investment; Financial Strategy; Information Technology; Commercialization

Clubs

Golf Club

Awards

NCAA Golf All-American Team

By: Michael E. Porter

Member, NCAA Golf All-American Team, 1968. View Details

29 Mar 2019
News

Callaway Golf Takes a Swing at Outdoor Apparel

Keywords: golf; retail; aquisitions; leadership; risk; General Merchandise Stores; Retail Trade

August 2000 (Revised September 2005)
Case

Callaway Golf Company

By: Rajiv Lal and Edie Prescott

Describes a situation faced by Mr. Ely Callaway, the 80-year-old founder, chairman, and CEO of Callaway Golf Co., in the fall of 1999. After a decade of stunning success with the marketing concept, Callaway suffered a significant loss and witnessed a steep decline in... View Details

Keywords: Marketing Strategy; Crisis Management; Communication Strategy; Product; Business Strategy; Change Management; Competitive Advantage

May 2013
Case

Altius Golf and the Fighter Brand

By: Robert J. Dolan and Sunru Yong

Altius Golf is the clear leader in the golf ball market despite a long-term decline in the number of golfers and a drop in sales following the financial crisis. The firm has maintained its position by introducing generations of advanced, super-premium golf balls that... View Details

Keywords: Governing and Advisory Boards; Competitive Advantage; Decision Choices and Conditions; Distribution Channels; Sports; Financial Crisis; Brands and Branding; Segmentation; Sports Industry; Entertainment and Recreation Industry

June 2002
Supplement

Callaway Golf Company

By: John A. Quelch

June 2001
Case

ESL Golf (A)

By: Carliss Y. Baldwin and Christopher R Gordon

Todd Peterson and his colleagues have spent five weeks analyzing CMP Capital Partners' potential leveraged buyout of ESL Golf. They are about to present their analysis and bid proposal to the investment committee, consisting of all CMP partners, which must approve any... View Details

Keywords: Leveraged Buyouts; Private Equity; Auctions; Bids and Bidding; Valuation

December 2001
Teaching Note

Beta Golf TN

By: Paul A. Gompers

Teaching Note for (9-898-162). View Details

October 2005 (Revised January 2006)
Case

Augusta National Golf Club Controversy, The (A)

By: Herman B. Leonard, Marc J. Epstein and Melissa Tritter

The prestigious Augusta National Golf Club's secret membership is widely believed to exclude women. When feminist advocate Martha Burk receives a mysterious list of "members," she must decide how best to use this information in her efforts to crack the glass ceiling.... View Details

Keywords: Partners and Partnerships; Attitudes; Decision Making; Problems and Challenges; Business and Stakeholder Relations; Gender; Non-Governmental Organizations; Communication Strategy; Sports Industry

April 2001 (Revised January 2002)
Teaching Note

Callaway Golf Company (TN)

By: Rajiv Lal and Patricia Carrolo

Teaching Note for (9-501-019). View Details

June 2001
Case

ESL Golf (B)

By: Carliss Y. Baldwin and Christopher R Gordon

Supplements the (A) case. View Details

Keywords: Leveraged Buyouts; Auctions; Bids and Bidding; Private Equity; Valuation

Web

Golf Club | MBA

Golf Club To promote participation in and appreciation of golf on campus. Annual Events Golf Tournament Winter golf trip Club Email Address... View Details

September 2002 (Revised October 2002)
Case

GolfLogix: Measuring the Game of Golf

By: John T. Gourville and Professor Jerry N. Conover

GolfLogix has developed a small, GPS-based device to help golfers track their play. They must decide how best to distribute these devices: 1) sell them directly to golfers through traditional retail channels; 2) sell them to courses, which would then provide them to... View Details

Keywords: Distribution Channels; Product Launch; Brands and Branding; Innovation and Invention; Measurement and Metrics