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March 2024
Case

Ava DuVernay's Array: Disrupting the Hollywood Film Industry

By: Anita Elberse and Morgan Brewton-Johnson

In February 2023 acclaimed filmmaker Ava DuVernay is filming her latest movie, Origin, a daring adaptation of Isabel Wilkerson’s book Caste: The Origins of Our Discontents. With Origin, DuVernay is pioneering a method to finance the endeavor—through a combination of... View Details

Keywords: Financing and Loans; Intellectual Property; Philanthropy and Charitable Giving; Disruption; Motion Pictures and Video Industry

March 2019
Case

Wattpad

By: John Deighton and Leora Kornfeld

How to run a platform to match four million writers of stories to 75 million readers? Use data science. Make money by doing deals with television and filmmakers and book publishers. The case describes the challenges of matching readers to stories and of helping writers... View Details

May 2017 (Revised April 2020)
Case

Raj Kapoor: The Socialist Showman

By: Geoffrey Jones and Snigdha Sur

This case examines the career of Raj Kapoor, the legendary Bollywood filmmaker of the postwar decades. It explores how Kapoor built RK studios after 1948 by releasing a series of movies that combined romance with social messages focused on the fate of the common man in... View Details

Keywords: Film Entertainment; History; Personal Development and Career; Social Issues; Gender; Problems and Challenges; Values and Beliefs; Motion Pictures and Video Industry; India; Soviet Union

December 2011 (Revised September 2014)
Case

The Kid Grows Up: Decisions at the Sundance Institute

By: Mukti Khaire and Eleanor Kenyon

The Sundance case raises the question of how markets for innovative cultural products can be created and what the role of intermediaries in creative industries ought to be. The case describes the history of the Sundance Institute, which was founded by actor/director... View Details

Keywords: Entertainment; Entrepreneurship; Decision Making; Film Entertainment; Motion Pictures and Video Industry; United States

Article

The Effect of Background Music in Shark Documentaries on Viewers' Perceptions of Sharks

By: Andy Nosal, Elizabeth A. Keenan, Philip A. Hastings and Ayelet Gneezy

Despite the ongoing need for shark conservation and management, prevailing negative sentiments marginalize these animals and legitimize permissive exploitation. These negative attitudes arise from an instinctive yet exaggerated fear, which is validated and reinforced... View Details

Keywords: Natural Environment; Prejudice and Bias; Marketing; Attitudes; Music Entertainment

13 Mar 2012
First Look

First Look: March 13

which was founded by actor/director Robert Redford to promote independent filmmaking. Started as a "Lab" where independent filmmakers could work on their film projects, the Institute soon expanded to organize the Sundance Film... View Details

Keywords: Sean Silverthorne

31 May 2023
HBS Case

From Prison Cell to Nike’s C-Suite: The Journey of Larry Miller

Miller shares how education helped him escape a life of crime, how keeping his secret came at a huge personal price, and why employers should give the formerly incarcerated a chance to succeed. Directed by Jamal Meneide, a filmmaker based... View Details

Keywords: by Jamal Meneide; Entertainment & Recreation; Consumer Products

31 May 2023
HBS Case

Why Business Leaders Need to Hear Larry Miller's Story

served time in prison. While incarcerated, he earned an accounting degree, but after a prospective employer rescinded a job offer, he vowed not to reveal his past. In this video, Gibson discusses why business leaders need to hear Miller's story. Directed by Jamal... View Details

Keywords: by Jamal Meneide; Entertainment & Recreation; Consumer Products

25 Jun 2012
Research & Ideas

Collaborating Across Cultures

a "snake." The story illustrates a common challenge to Hollywood filmmakers as they attempt to break into China's more than $2 billion-a-year film market—and to businesspeople in all industries as foreign markets become increasingly... View Details

Keywords: by Michael Blanding

10 Mar 2021
Research & Ideas

Key to Doing Your Best at Work? Be Yourself

idea of reframing or reworking your expectations. [One] person who comes to mind when I think about authenticity—she’s African American and a woman—is filmmaker and writer Ava DuVernay. What’s beautiful about her is that she decided to... View Details

Keywords: by Christina Pazzanese, Harvard Gazette

03 Aug 2016
Research & Ideas

Ominous Background Music Is Bad for Sharks

conversation about ways we can improve public perception of these ecologically important animals,” says Andrew Nosal, a visiting researcher at Scripps Institution of Oceanography. The Power of the Theme from “Jaws” Why do filmmakers tend... View Details

Keywords: by Carmen Nobel; Media & Broadcasting

15 May 2013
Research & Ideas

From McRibs to Maseratis: The Power of Scarcity Marketing

satisfaction even as companies ring up increased sales. Applying this principle is straightforward when it comes to ephemeral delights such as movies and bunless sandwiches. But what about major purchases? Derek Lee is an aspiring actor and View Details

Keywords: Re: Michael I. Norton

30 Jan 2018
First Look

January 30, 2018

https://cb.hbsp.harvard.edu/cbmp/product/317097-PDF-ENG Harvard Business School Case 317-100 Raj Kapoor: The Socialist Showman This case examines the career of Raj Kapoor, the legendary Bollywood filmmaker of the postwar decades. It... View Details

Keywords: Sean Silverthorne

16 Aug 2016
First Look

August 16, 2016

toward sharks. Given that nature documentaries are often regarded as objective and authoritative sources of information, it is critical that documentary filmmakers and viewers are aware of how the soundtrack can affect the interpretation... View Details

Keywords: Sean Silverthorne

23 Apr 2019
First Look

New Research and Ideas, April 23, 2019

readers? Use data science. Make money by doing deals with television and filmmakers and book publishers. The case describes the challenges of matching readers to stories and of helping writers produce better stories by supplying feedback... View Details

Keywords: Dina Gerdeman

07 Jan 2013
Lessons from the Classroom

Culture Changers: Managing High-Impact Entrepreneurs

cinema," Khaire says—establishing a criteria of quality and providing a stamp of approval. In workshops, selected filmmakers were mentored to realize their projects. "I find it hard to believe that merely having an iPad will... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics; Food & Beverage; Entertainment & Recreation; Information; Publishing

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