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  • All HBS Web  (9)
    • News  (5)
    • Research  (2)
  • Faculty Publications  (1)

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  • All HBS Web  (9)
    • News  (5)
    • Research  (2)
  • Faculty Publications  (1)
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  • December 1998
  • Case

John Hancock Sports Sponsorship: 1993-2000 and Beyond

By: Stephen A. Greyser and John Teopaco
Examines sports sponsorship at John Hancock through 1998 and prospectively beyond. From its early sponsorship of the legendary Boston Marathon, the company had expanded its activities substantially. It was one of the worldwide "Top Sponsor" companies of the Olympics, a... View Details
Keywords: Opportunities; Values and Beliefs; Marketing Strategy; Sports
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Greyser, Stephen A., and John Teopaco. "John Hancock Sports Sponsorship: 1993-2000 and Beyond." Harvard Business School Case 599-027, December 1998.
  • 11 Jun 2014
  • Research & Ideas

In the Future of Sports Investing, Media Is the Best Bet

to watch sports on the Web, having been weaned on the medium. In April, Causeway purchased a non-controlling stake in Street League Skateboarding, founded by professional skateboarder Rob Dyrdek in 2010, which features 25 challengers competing on concrete View Details
Keywords: by Carmen Nobel; Sports; Financial Services
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