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  • September 2002 (Revised July 2003)
  • Case

Silhouette v. Hartlauer

Silhouette, an Austrian eyeglass frame manufacturer, sued Hartlauer, an Austrian retail discounter, for reselling Silhouette frames within the European Union (EU) that Hartlauer had purchased outside the EU. Does the EU follow the principle of exhaustion of trademarks? View Details
Keywords: Lawsuits and Litigation; Trademarks; Manufacturing Industry; Apparel and Accessories Industry; European Union
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  • July 2013 (Revised March 2015)
  • Case

Carl Zeiss and Free-Form Production: Can We See Clearly Yet?

By: Willy Shih
The prescription eyeglass lens industry was complicated and highly fragmented, and even though many of the tools and techniques employed have been relatively unchanged over the last century, there was still a surprising pace of innovation. An aging population around... View Details
Keywords: History; Demand and Consumers; Disruptive Innovation; Vertical Integration; Theory; Technology Adoption; Health Industry
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  • March 1997 (Revised March 1998)
  • Case

Help the World See: Self-Sustaining Eye Care in Belize

In 1992, Help the World See (HTWS), a U.S. nonprofit organization dedicated to improving eye care in developing countries, established permanent, self-sustaining eye care clinics in Belize in conjunction with the Belize Council for the Visually Impaired (BCVI). The... View Details
Keywords: Conflict of Interests; Nonprofit Organizations; Health Care and Treatment; Health Industry; Belize
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  • 29 Oct 2013
  • First Look

First Look: October 29

to others. Purchase this case: http://hbr.org/search/314015-PDF-ENG Harvard Business School Case 614-007 Carl Zeiss and Free-Form Production: Can We See Clearly Yet? The prescription eyeglass lens industry was complicated and highly... View Details
Keywords: Sean Silverthorne
  • 26 Apr 2022
  • Book

What Does Your Business Stand For? Why Building Trust Starts with Purpose

sends them into the field to help distribute glasses to children in need. The departing team member went to a school in a tough neighborhood in the Bronx to present a new pair of eyeglasses to an eighth grader with severely impaired... View Details
Keywords: by Ranjay Gulati
  • 02 Aug 2022
  • Research & Ideas

6 Strategies for Building Socially Responsible—and Profitable—Companies

A dozen years ago, Harvard Business School Professor George Serafeim wondered why some companies operated with an eye toward the greater good, while most did not. Back then, he always got the same response: Corporate leaders thought social and environmental practices... View Details
Keywords: by Lane Lambert
  • 08 May 2020
  • In Practice

Nonprofits Hurt by COVID-19 Must Hoard Cash to Hold On

106 eyeglass stores that to date has delivered word-class eyeglasses to 1.5 million people at the base of the pyramid at an entry price of under $15, when previously this was only available at $125 or more. ... View Details
Keywords: by Danielle Kost
  • 12 Aug 2013
  • Research & Ideas

‘Hybrid’ Organizations a Difficult Bet for Entrepreneurs

eyeglasses that can be calibrated by the user to circumvent the need for an optometrist. The second, VisionSpring, follows a different approach, working to build a network of entrepreneurs who sell View Details
Keywords: by Michael Blanding
  • 18 Mar 2001
  • Research & Ideas

Want to Be an Entrepreneur? [Part I]

down from the semicircular banks of seats in Aldrich 9. Price tags (retailers wouldn't have to re-mark them for discounted sales). Billboards. Sheet music (self-turning scores). Eyeglasses with news headlines projected inside the lens... View Details
Keywords: by John S. Rosenberg

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