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September 2009 (Revised March 2015)
Case

eBay Partner Network (A)

By: Benjamin Edelman and Ian Larkin

eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale... View Details

Keywords: Compensation and Benefits; Marketing Strategy; Partners and Partnerships; Motivation and Incentives; Online Technology; Service Industry

August 2001 (Revised September 2005)
Case

eBay (A): The Customer Marketplace

By: Frances X. Frei and Hanna Rodriguez-Farrar

eBay, the popular Internet-based consumer-to-consumer marketplace, has recently become attractive to corporate customers. According to a vocal subset of eBay customers, the company has lost its way and is set to forsake its traditional business. Told from the... View Details

Keywords: Customers; Multi-Sided Platforms; Problems and Challenges; Opportunities; Trust; Internet; Web Services Industry

Research Summary

eBay Auctions as Markets

An examination of eBay from an industrial organization and competitive firms perspective. Exploits survey data as a measure of information dispersion. View Details

December 2010 (Revised June 2014)
Supplement

eBay Partner Network — slide supplement

By: Benjamin Edelman

eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale... View Details

Keywords: History; Job Cuts and Outsourcing; Internet and the Web; Markets; Marketing Channels; Negotiation Participants; Marketing; Compensation and Benefits; Service Industry

March 2017
Supplement

eBay vs. Carl Icahn, 2014: Interview with John Donahoe, eBay CEO 2008-2015

By: David B. Yoffie, Eric Baldwin and Tom Ryder

This video, a supplement to HBS Case No. 717-417, features an interview with former eBay CEO John Donahoe, providing his perspective on eBay's response to activist investor Carl Icahn's attack on eBay, which began in January 2014. After giving some of his own... View Details

Keywords: Activist Shareholder; Activist Investors; Technology; Strategy; Corporate Strategy; Investment Activism; Financial Services Industry; Retail Industry; Technology Industry

Find at Harvard

October 2001
Case

Meg Whitman and eBay Germany

By: Linda A. Hill and Maria Farkas

After acquiring the German online auction company Alando.de, eBay CEO Meg Whitman and her team must integrate Alando's Web site with the company's existing platform. The acquisition is the first step of eBay's journey to become a global trading platform. In addition to... View Details

Keywords: Acquisition; Integration; Digital Platforms; Internet and the Web; Globalized Markets and Industries; Germany

August 2008
Supplement

Philipp Justus at eBay Germany (C)

By: Linda A. Hill and Emily Stecker

This case traces the development of eBay Germany, eBay Inc., and the career of eBay Germany's first country manager, Philipp Justus. The case covers from 2000 through the fall of 2007. This case details how eBay Germany, once a small start-up, became one of eBay's most... View Details

Keywords: Innovation and Management; Leadership; Auctions; Organizational Structure; Personal Development and Career; Internet; Germany

August 2016 (Revised May 2017)
Case

eBay vs. Carl Icahn, 2014

By: David B. Yoffie and Eric Baldwin

This case explores Carl Icahn's attack on eBay, starting in January 2014. The case examines how John Donahoe, CEO of eBay, should respond to Icahn's demand that eBay spin off PayPal and accept Icahn's two nominees to the board of directors. View Details

Keywords: Activist Shareholder; Activist Investors; Technology; Strategy; Corporate Strategy; Investment Activism; Financial Services Industry; Retail Industry

June 2014
Supplement

eBay Partner Network — slide supplement (widescreen)

By: Benjamin Edelman

eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale... View Details

Keywords: History; Online Technology; Markets; Negotiation Participants; Marketing; Job Cuts and Outsourcing; Internet and the Web; Marketing Channels; Business Processes; Change; Compensation and Benefits; Web Services Industry

November 2000 (Revised November 2005)
Case

Meg Whitman at eBay Inc. (A)

By: Linda A. Hill and Maria Farkas

Meg Whitman takes over as CEO of eBay from the founder. She must figure out how to lead the company through a stage of phenomenal growth without compromising eBay's unique external customer culture and internal culture--its key success factors. A rewritten version of... View Details

Keywords: Leadership Style; Change Management; Organizational Change and Adaptation; Growth Management; Organizational Culture; Success

November 2003 (Revised January 2004)
Case

eBay Inc.: Internet Success or Fairy Tale?

By: David F. Hawkins and Jacob Cohen

A well-known financial analyst claims that eBay has never been profitable and currently does not generate any "unfettered" cash flow. View Details

Keywords: Cash Flow; Accounting; Web Services Industry

April 2002 (Revised July 2002)
Case

eBay (B): Combating Fraud

By: Frances X. Frei and Hanna Rodriguez-Farrar

Supplements the (A) case. View Details

Keywords: Crime and Corruption; Management; Web Services Industry

December 2013 (Revised March 2015)
Supplement

eBay Partner Network (D)

By: Benjamin Edelman

Supplements the (A) case View Details

August 2002
Case

eBay (C): PayPal Merger

By: Frances X. Frei and Hanna Rodriguez-Farrar

Supplements the (A) case. View Details

Keywords: Mergers and Acquisitions; Internet; Web Services Industry; Financial Services Industry

September 2015 (Revised August 2016)
Case

Srivathsan Canchi at eBay Inc.

By: Leslie Perlow, Eunice Eun and Wenjie Ma

September 2009 (Revised March 2015)
Supplement

eBay Partner Network (C)

By: Benjamin Edelman and Ian Larkin

Supplements the (A) case. View Details

Keywords: Internet and the Web; Networks

September 2009 (Revised March 2015)
Supplement

eBay Partner Network (B)

By: Benjamin Edelman and Ian Larkin

Supplements the (A) case. View Details

Keywords: Internet and the Web; Networks

28 Feb 2005
Research & Ideas

Amazon, eBay and the Bidding Wars

Beware of competitors lying in the grass, says Harvard Business School professor Alvin E. Roth. His study of bidding practices on eBay suggest that those who wait until the last minute to bid—a practice called sniping—is an effective way... View Details

Keywords: by Sara Grant; Web Services; Technology

October 1999 (Revised September 2005)
Supplement

Meg Whitman at eBay Inc. (B)

Supplements the (A) case. View Details

October 2001 (Revised January 2002)
Case

Philipp Justus at eBay Germany (A)

By: Linda A. Hill and Maria Farkas

A week after becoming country manager of eBay's recently acquired German auction site, Philipp Justus must steer the company through a massive technical integration with eBay's Web site. Throughout the seven-month project, Justus and his team must master the challenge... View Details

Keywords: Organizational Design; Leadership; Internet and the Web; Globalized Firms and Management; Mergers and Acquisitions; Managerial Roles; Management Teams; Management Practices and Processes; Auctions; Retail Industry; Information Technology Industry; Germany

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