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- All HBS Web (39)
- Faculty Publications (3)
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- April 1978
- Case
General Foods: Opportunities in the Dog Food Market
Illustrates uses of various sources of market and consumer behavior data, including psychographics, product positioning, and market segmentation decisions for a new dog food product. Based on cases by E.T. Popper and L.S. Ward. View Details
Keywords: Product Positioning; Consumer Behavior; Product Development; Food and Beverage Industry; Food and Beverage Industry
Ward, L. Scott. "General Foods: Opportunities in the Dog Food Market." Harvard Business School Case 578-162, April 1978.
- April 1991 (Revised August 1995)
- Supplement
Cat Fight in the Pet Food Industry (B)
By: David J. Collis
Describes the contest for the takeover of Anderson Clayton as industry players compete for one of the seven major dog food makers. View Details
Keywords: Business or Company Management; Bids and Bidding; Competition; Corporate Strategy; Food and Beverage Industry
Collis, David J. "Cat Fight in the Pet Food Industry (B)." Harvard Business School Supplement 391-195, April 1991. (Revised August 1995.)
- 02 Sep 2014
- Research & Ideas
Food Stamp Entrepreneurs: How Public Assistance Enables Business Bootstrapping
are making more money from these firms," Olds says. "These aren't dogs that shouldn't have been firms in the first place. These are people's dreams that they've been held back from before." View Details
- 2014
- Other Teaching and Training Material
Marketing Reading: Segmentation and Targeting
By: Sunil Gupta
This Reading introduces two of the integral parts of any marketing strategy: segmentation and targeting. It covers, first, all of the methods, techniques, and variables with which a business first uncovers the full range of its potential customers and then... View Details
Keywords: Behavioral Segmentation; Conjoint Analysis; Demographic Segmentation; Geographic Segmentation; Market Opportunities; Market Segmentation; Marketing; Marketing Strategy; Psychographic Segmentation; Unethical Marketing Practices; United States
Gupta, Sunil. "Marketing Reading: Segmentation and Targeting." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8219, 2014.
- 07 Apr 2015
- First Look
First Look: April 7
Business School Case 315-055 Al Islami Foods: Beyond Dubai In 2014, Al Islami Foods CEO Marwan Al Garem considers his company's history of growth in Dubai and its growth opportunities within and outside the city. Purchase this case:... View Details
Keywords: Sean Silverthorne
- 07 Mar 2011
- Research & Ideas
Why Companies Fail—and How Their Founders Can Bounce Back
rationalize away the proverbial problem of the dogs not eating the dog food. When you don't have money you reformulate the dog food so that the... View Details
Keywords: by Carmen Nobel
- 25 Aug 2014
- HBS Case
Starbucks Reinvented
Administration. "As a brand, leadership, and entrepreneurship scholar, I've been dogging Starbucks for a long time." On a 1995 trip to Seattle, Koehn visited a Starbucks store for the first time and was struck by what she saw... View Details
- 31 May 2017
- What Do You Think?
Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?
years later another colleague relies on Amazon for delivery of dog food to a remote location in Maine at a price comparable to the local supermarket.) There is no question that Bezos has built a retailing... View Details
- 19 Feb 2018
- Sharpening Your Skills
Amazoned: Is Any Industry Safe?
iPhoto Jeff Bezos, visiting a Harvard Business School classroom 21 years ago, told skeptical students his goal with Amazon.com was to "sell everything to everyone everywhere." Even dog food? students wondered, which would... View Details
- 27 Feb 2013
- Research & Ideas
Sidetracked: Why Can’t We Stick to the Plan?
ingredients for a romantic dinner, but ends up spending an hour comparison shopping for organic dog food and craft beer. A college student resolves to spend every Wednesday evening studying in the library,... View Details
- 29 Mar 2010
- Research & Ideas
Ruthlessly Realistic: How CEOs Must Overcome Denial
secret-indicated that the A&P's stores were inferior to those of the four other leading chains. Sales per employee, for example, were almost 45 percent lower than at Jewel. Sales per store were almost 60 percent lower than at Food... View Details