digital marketing - Publications - Faculty & Research

26 Jun 2014
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Digital Innovation at Sephora

Keywords: Internet retail; digital marketing; digital innovation

15 Oct 2013
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Study: Digital Marketing Industry Worth $62 Billion

16 Sep 2022
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How to Bring AI into Your Digital Marketing Strategy

29 Jul 2022
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Closing the Gap Between Digital Marketing Spending and Performance

26 Jun 2013
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Digital Summit Explores the New Economy

01 Dec 2003
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marketing companies to sell it. Consumers, he asserts, have much to gain — be it money, price discounts, better customer service, or products tailored specifically to their needs. In the current system, information that is gathered about... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

25 Dec 2014
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Management in a Digital Economy

01 Jun 2008
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Understanding the Digital Frontier

public response from your CEO has the potential to limit the damage or even change the momentum in your favor, the authors write. The book provides practical tools and assessments to help readers understand this digital frontier. And the... View Details

Keywords: Sean Silverthorne; Management

08 Jul 2022
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Work-From-Home Trend Enters Digital Nomad Land

23 Feb 2022
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Can WEB3 Bring Back Competition to Digital Platforms?

04 Aug 2015
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How Mobile Fundamentally Changes Marketing

04 Aug 2020
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Glossier Built a Cult Brand and a Digital Community, but What’s Next?

24 Apr 2012
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For radio, the digital disruption is delayed

28 Nov 2016
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Digital Change: Lessons from the Newspaper Industry

07 Nov 2018
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Driving Digital Strategy: What Makes Amazon So Hard to Define?

10 Mar 2015
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Women in Tech: Breaking the Digital Ceiling

coincided with both the rise of the home computer, marketed mainly as a toy for boys, and the rise of the male tech geek. This stereotype of a so-called brogrammer played an important role in the development of the now male-dominated tech... View Details

Keywords: April White

27 Aug 2018
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How Best Buy, The New York Times, And John Deere Have Become Digital Leaders

29 Oct 2020
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