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February 2011 (Revised December 2012)
Case

Coca-Cola on Facebook

By: John Deighton and Leora Kornfeld

In late 2008, executives at Coca-Cola had to decide what to do with a fan-created page on Facebook that had amassed over one million followers in three months. From a legal point of view the fan-created page was in violation of Facebook's terms of service as a... View Details

Keywords: Change Management; Governance Controls; Policy; Brands and Branding; Marketing Channels; Social and Collaborative Networks; Food and Beverage Industry

August 2008 (Revised September 2009)
Case

Sex, Drugs, and Rock 'n Roll: The MTV Approach to Tackling HIV/AIDS

By: Tarun Khanna, Sonali R. Bloom and David E. Bloom

This case explores the role that MTV, with its heavy diet of music and general youth-oriented media content, plays in spreading public-service messaging to contain the scourge of HIV/AIDS worldwide. There is a focus especially on its efforts in several emerging... View Details

Keywords: For-Profit Firms; Developing Countries and Economies; Multinational Firms and Management; Health Care and Treatment; Emerging Markets; Corporate Social Responsibility and Impact; Corporate Strategy; Health Industry; Africa

April 2021
Case

ClearChoice Dental Implant Centers

By: Robert S. Kaplan, Ashiana Jivraj and Jane Barrow

The case illustrates the application of value-based health care to dental medicine. ClearChoice Dental Implant Centers was a rapidly-growing network of dentist-owned independent implant clinics. The targeted market included 23 million people, 15% of the US adult... View Details

Keywords: Value-based Health Care; Dental Medicine; Growth and Development Strategy; Expansion; Business Strategy; Customer Value and Value Chain; Customer Focus and Relationships; Health Industry; United States

19 Apr 2011
First Look

First Look: April 19

violation of Facebook's terms of service as a non-copyright holder was using the imagery and logo associated with a known brand. Facebook contacted Michael Donnelly, Group Director, Worldwide Interactive Marketing for The Coca-Cola... View Details

Keywords: Sean Silverthorne

March 2024 (Revised July 2024)
Case

WeightWatchers: Promoting Weight Health

By: Ranjay Gulati, Cynthia A. Montgomery, Ashley Whillans, Allison Ciechanover and Emily Grandjean

In December 2023, the 60-year-old weight management industry stalwart WeightWatchers announced the launch of WeightWatchers Clinic, which incorporated GLP-1s , a new class of prescription weight-loss medications, into the company’s portfolio of products and mobile app... View Details

Keywords: Business Strategy; Competitive Strategy; Resource Allocation; Diversification; Leadership; Growth and Development Strategy; Technology Industry; Health Industry; Pharmaceutical Industry; United States; New York (city, NY)

24 Jul 2018
First Look

New Research and Ideas, July 24, 2018

contest. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54708 June 2018 Management Science Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged By: Lee, Clarence, Elie Ofek, and Thomas Steenburgh Abstract—We study... View Details

Keywords: Dina Gerdeman

09 Feb 2024
HBS Case

Slim Chance: Drugs Will Reshape the Weight Loss Industry, But Habit Change Might Be Elusive

she coauthored with John McDonough, a former MBA student at HBS. The case notes that morbidly obese Americans spend more on medical services and prescriptions, and they face a potentially wider range of health problems, including heart... View Details

Keywords: by Lane Lambert; Health; Pharmaceutical

19 Mar 2014
Research & Ideas

A Brand Manager’s Guide to Losing Control

awards. But a few savvy customers quickly noted that Unilever also markets skin-lightening cream (Fair & Lovely) and diet aids (Slim Fast.) They quickly spread their observations across the Web. Adding insult to injury, a company... View Details

Keywords: by Carmen Nobel; Advertising

17 Jun 2011
HBS Case

KFC’s Explosive Growth in China

have picked," says Shelman, a Kentucky native with more than a passing interest in Colonel Sanders. "Not only is this the story of a successful entry into China by a Western company, this case provides a glimpse of how quickly Chinese View Details

Keywords: by Maggie Starvish; Food & Beverage

07 Mar 2000
Research & Ideas

Putting Health Care Consumers in the Driver’s Seat

against heart disease—such as exercise and diet programs—in the same way that angioplasties and bypass surgeries are funded. Despite compelling statistics that show preventive measures are far more effective and would cost much less than... View Details

Keywords: by Staff; Health

19 Apr 2004
Research & Ideas

Ground-Floor Opportunities for Retail in India

the customer." Jain said competition in India includes delivery services that bring items as inexpensive as a Diet Coke to a customer's door in five minutes. "How do you work against that?"... View Details

Keywords: by Julia Hanna; Consumer Products; Retail

04 Jul 2016
Research & Ideas

Is Your Org Chart Stuck in a Rut? Try a Scientific Experiment

But with few exceptions, organizational structure has failed to keep up with other market-fueled technological innovation. As a result, a lot of companies are stuck in a structure rut, and aren’t operating as smoothly as they could be. “We have this sort of binge View Details

Keywords: by Carmen Nobel

07 Aug 2017
Research & Ideas

'Be Yourself (Within Reason)' and Other Job Search Survival Tips

kept getting longer, and I finally realized I might be able to do a service by putting all this information into one package. Silverthorne: Is the academic job market for accounting PhDs a difficult field to break into? Rouen: Every year,... View Details

Keywords: by Sean Silverthorne; Accounting; Education

11 Jul 2017
First Look

First Look at New Ideas and Research, July 11

Hagiu and Altman provide a framework for doing so. They lay out four specific ways in which products and services can be turned into platforms and examine the strategic advantages and pitfalls of each: (1) opening the door to third... View Details

Keywords: Sean Silverthorne

10 Apr 2018
First Look

First Look at New Research, April 10, 2018

that occurred near the end of their time at university (2 or 3 years later). Linear regression models showed that students who made more friends in their first term reported better health and a healthier diet at the follow-up (2–3 years... View Details

Keywords: Sean Silverthorne

28 Oct 2008
First Look

First Look: October 28, 2008

Case 709-429 This case explores the role that MTV, with its heavy diet of music and general youth-oriented media content, plays in spreading public-service messaging to contain the scourge of HIV/AIDS worldwide. There is a focus... View Details

Keywords: Martha Lagace

21 Feb 2017
First Look

First Look at New Research: February 21

study of a sponsorship collaboration between a global financial institution (UBS) and a multi-site museum (Guggenheim) evaluates critical aspects of resource integration between the partners with implications for the theory and practice of View Details

Keywords: Carmen Nobel

30 Jun 2020
Book

Capitalism Is More at Risk Than Ever

disruptors and not just rising income inequality, even though that is certainly a major disruptor and one that businesses have been starting to take seriously by, for example, developing products and services for low-income customers,... View Details

Keywords: by Martha Lagace

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