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- 25 Jun 2024
- News
On the Move: Alexis DePree (MBA 2007)
When Nordstrom announced the promotion of Alexis DePree (MBA 2007) to COO in early June, media outlets noted DePree’s expanded, end-to-end role in managing operations and customer experience in an increasingly complex retail environment. DePree joined Nordstrom in... View Details
- February 2011 (Revised December 2012)
- Case
Coca-Cola on Facebook
By: John Deighton and Leora Kornfeld
In late 2008, executives at Coca-Cola had to decide what to do with a fan-created page on Facebook that had amassed over one million followers in three months. From a legal point of view the fan-created page was in violation of Facebook's terms of service as a... View Details
Keywords: Change Management; Governance Controls; Policy; Brands and Branding; Marketing Channels; Social and Collaborative Networks; Food and Beverage Industry
Deighton, John, and Leora Kornfeld. "Coca-Cola on Facebook." Harvard Business School Case 511-110, February 2011. (Revised December 2012.) (request a courtesy copy.)
- August 2008 (Revised September 2009)
- Case
Sex, Drugs, and Rock 'n Roll: The MTV Approach to Tackling HIV/AIDS
By: Tarun Khanna, Sonali R. Bloom and David E. Bloom
This case explores the role that MTV, with its heavy diet of music and general youth-oriented media content, plays in spreading public-service messaging to contain the scourge of HIV/AIDS worldwide. There is a focus especially on its efforts in several emerging... View Details
Keywords: For-Profit Firms; Developing Countries and Economies; Multinational Firms and Management; Health Care and Treatment; Emerging Markets; Corporate Social Responsibility and Impact; Corporate Strategy; Health Industry; Africa
Khanna, Tarun, Sonali R. Bloom, and David E. Bloom. "Sex, Drugs, and Rock 'n Roll: The MTV Approach to Tackling HIV/AIDS." Harvard Business School Case 709-429, August 2008. (Revised September 2009.)
- April 2021
- Case
ClearChoice Dental Implant Centers
By: Robert S. Kaplan, Ashiana Jivraj and Jane Barrow
The case illustrates the application of value-based health care to dental medicine. ClearChoice Dental Implant Centers was a rapidly-growing network of dentist-owned independent implant clinics. The targeted market included 23 million people, 15% of the US adult... View Details
Keywords: Value-based Health Care; Dental Medicine; Growth and Development Strategy; Expansion; Business Strategy; Customer Value and Value Chain; Customer Focus and Relationships; Health Industry; United States
Kaplan, Robert S., Ashiana Jivraj, and Jane Barrow. "ClearChoice Dental Implant Centers." Harvard Business School Case 121-082, April 2021.
- 19 Apr 2011
- First Look
First Look: April 19
violation of Facebook's terms of service as a non-copyright holder was using the imagery and logo associated with a known brand. Facebook contacted Michael Donnelly, Group Director, Worldwide Interactive Marketing for The Coca-Cola... View Details
Keywords: Sean Silverthorne
- March 2024 (Revised July 2024)
- Case
WeightWatchers: Promoting Weight Health
In December 2023, the 60-year-old weight management industry stalwart WeightWatchers announced the launch of WeightWatchers Clinic, which incorporated GLP-1s , a new class of prescription weight-loss medications, into the company’s portfolio of products and mobile app... View Details
Keywords: Business Strategy; Competitive Strategy; Resource Allocation; Diversification; Leadership; Growth and Development Strategy; Technology Industry; Health Industry; Pharmaceutical Industry; United States; New York (city, NY)
Gulati, Ranjay, Cynthia A. Montgomery, Ashley Whillans, Allison Ciechanover, and Emily Grandjean. "WeightWatchers: Promoting Weight Health." Harvard Business School Case 424-029, March 2024. (Revised July 2024.)
- 24 Jul 2018
- First Look
New Research and Ideas, July 24, 2018
contest. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54708 June 2018 Management Science Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged By: Lee, Clarence, Elie Ofek, and Thomas Steenburgh Abstract—We study... View Details
Keywords: Dina Gerdeman
Leslie K. John
Leslie K. John is a Professor of Business Administration at Harvard Business School. Currently, she teaches on the topics of Negotiation, Marketing and Behavioral Economics in various Executive Education courses, including in the Program for Leadership Development.... View Details
- 09 Feb 2024
- HBS Case
Slim Chance: Drugs Will Reshape the Weight Loss Industry, But Habit Change Might Be Elusive
she coauthored with John McDonough, a former MBA student at HBS. The case notes that morbidly obese Americans spend more on medical services and prescriptions, and they face a potentially wider range of health problems, including heart... View Details
- Web
Podcast - Business & Environment
Advisory, draws upon his experience in global engineering and professional services firms to share how consulting and advisory companies can help their clients assess their risks and take actions to become more resilient to climate... View Details
- 17 Jun 2011
- HBS Case
KFC’s Explosive Growth in China
have picked," says Shelman, a Kentucky native with more than a passing interest in Colonel Sanders. "Not only is this the story of a successful entry into China by a Western company, this case provides a glimpse of how quickly Chinese View Details
- 19 Mar 2014
- Research & Ideas
A Brand Manager’s Guide to Losing Control
awards. But a few savvy customers quickly noted that Unilever also markets skin-lightening cream (Fair & Lovely) and diet aids (Slim Fast.) They quickly spread their observations across the Web. Adding insult to injury, a company... View Details
- 01 Oct 1996
- News
Mastering the Competition — Michael E. Porter (MBA 1971)
father's travels provided me with a broadening experience," says Porter, at ease between sips from a can of diet soda, "and athletics offered an outlet for competing while exposing me to the importance of self-discipline and thorough... View Details
Keywords: James E. Aisner
- 20 Jan 2023
- News
Free Spirits
currant and lime. It leaves behind a feisty little bite of a finish, produced by a touch of capsaicin. Like all of Tilden’s cocktails, Eden is non-alcoholic. The founders’ goal for Tilden is to solve for a very sugary pain point: the Shirley Temple. Like its cousins,... View Details
- 01 Jun 2012
- News
A Better World, One Idea at a Time
A dozen budding social entrepreneurs pitched their ideas for innovative products and services during the annual Social Enterprise Conference in February, and four came away with top honors. The sold-out event marked the 13th year of the... View Details
- 03 Aug 2022
- News
Hungry for Change
on the back of the package. Eventually, “I really started focusing on the actual ingredients I was putting in my body,” she recalls. When she did, Flynn discovered that a diet of nutritionally rich, minimally processed foods gave her more... View Details
Keywords: April White
- 01 Sep 2016
- News
Clay Christensen on Competing Against Luck
work on the road—there are salespeople, there are service people. They have to have access to data, they have to communicate. When I have that job to be done and I do not have a physical office to go to, what do I do? What can I hire to... View Details
- 04 Jul 2016
- Research & Ideas
Is Your Org Chart Stuck in a Rut? Try a Scientific Experiment
But with few exceptions, organizational structure has failed to keep up with other market-fueled technological innovation. As a result, a lot of companies are stuck in a structure rut, and aren’t operating as smoothly as they could be. “We have this sort of binge View Details
Keywords: by Carmen Nobel
- 19 Apr 2004
- Research & Ideas
Ground-Floor Opportunities for Retail in India
the customer." Jain said competition in India includes delivery services that bring items as inexpensive as a Diet Coke to a customer's door in five minutes. "How do you work against that?"... View Details
- 07 Mar 2000
- Research & Ideas
Putting Health Care Consumers in the Driver’s Seat
against heart disease—such as exercise and diet programs—in the same way that angioplasties and bypass surgeries are funded. Despite compelling statistics that show preventive measures are far more effective and would cost much less than... View Details