customer engagement - Publications - Faculty & Research

16 Jun 2020
News

Your Customers Have Changed. Here's How to Engage Them Again.

11 Aug 2020
News

Your Customers Have Changed. Here's How To Engage Them Again.

06 Jan 2021
News

Blockchain Is Changing How Companies Can Engage with Customers

Keywords: Blockchain

01 Sep 2012
News

HBS Is Committed to Increasing Alumni Engagement

Skeete Tatum HBS has taken on a major initiative to deepen its connection to alumni by increasing engagement and participation. To better understand the relationships that currently exist between alumni and HBS, the School has launched a... View Details

Keywords: Lisa Skeete Tatum; engagement; Educational Support Services; Educational Services

24 Apr 2014
News

Exploring new ways to understand and engage audiences

Victoria Ransom (MBA 2008) launched Wildfire Interactive, now a Google company, to connect companies and customers through social media. (Published April 2014) View Details

10 Jul 2014
News

Birchbox Store Opens in NY

Keywords: bricks and mortar; retail; customer engagement; Miscellaneous Store Retailers; Retail Trade

01 Mar 2023
News

Elevator Pitch: Spread the Wealth

Illustration by Drue Wagner Illustration by Drue Wagner Sabine Tejerina (MBA 2009) Cofounder and COO, Upstreet Concept: Launched in 2020, Upstreet makes it easier and more economical for companies to reward employees and customers with... View Details

Keywords: entrepreneurship; stock ownership; customer rewards; employee retention; financial literacy; Securities, Commodities, and Other Financial Investments; Finance

01 Oct 2016
News

Why it's misguided for Wells Fargo to ban sales goals after its fraud scandal

01 Dec 2020
News

Invest in the New Abnormal

23 Nov 2022
News

The Sinister Logic of Hidden Online Fees

27 Apr 2020
News

The pandemic is liberating firms to experiment with radical new ideas

19 Jul 2017
News

Is Gwyneth Paltrow’s pseudoscience winning?

27 Mar 2017
News

How Companies Can Benefit More From Their Corporate Giving

29 Jun 2020
News

An operating model for the next normal: Lessons from agile organizations in the crisis

25 Dec 2017
News

Employers Are Looking for Job Candidates in the Wrong Places

01 Dec 2023
News

Thinking Ahead

data, while still ensuring the integrity and accuracy of the model, is one of many paths Neel is pursuing: “This will continue to be a tricky area for companies that want to harness generative AI tools based on customer data,” he says.... View Details

Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information

18 Jul 2023
News

The First Five Years: Brooke Biederman (MBA 2019)

real world events, on that end of the spectrum. Audiences exchange precious time off from long jobs to engage with entertainment. I feel the stories they turn to should inspire them, uplift them, and at least, do what the category name... View Details

Keywords: Robert Bochnak

01 Dec 2023
News

Drop Everything, Read This

is transferable to life on campus and a career beyond HBS. —Kartik Varma (MBA 2002) In Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect, Will Guidara describes a mindset around customer service and... View Details

Keywords: Publishing Industries (except Internet); Information

01 Jan 2007
News

Jaime Augusto Zobel de Ayala, MBA 1987

allows its 600,000 resellers to sell their unused telecom minutes to smaller customers for a profit. "These kinds of entrepreneurial activities strengthen the social fabric by engaging people as equity... View Details

01 Mar 2024
News

Unlocking the Power of Community

finding there’s strong interest in this.” Think luxury brands that sell in department stores, food and beverage brands that customers encounter in grocery stores or restaurants, or sports team fans who commonly View Details

Keywords: April White

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