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- News (182)
- Research (591)
- Events (1)
- Multimedia (1)
- Faculty Publications (164)
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- 16 Jun 2020
- News
Your Customers Have Changed. Here's How to Engage Them Again.
- 11 Aug 2020
- News
Your Customers Have Changed. Here's How To Engage Them Again.
- 06 Jan 2021
- News
Blockchain Is Changing How Companies Can Engage with Customers
Keywords: Blockchain
- 01 Sep 2012
- News
HBS Is Committed to Increasing Alumni Engagement
Skeete Tatum HBS has taken on a major initiative to deepen its connection to alumni by increasing engagement and participation. To better understand the relationships that currently exist between alumni and HBS, the School has launched a... View Details
- 24 Apr 2014
- News
Exploring new ways to understand and engage audiences
Victoria Ransom (MBA 2008) launched Wildfire Interactive, now a Google company, to connect companies and customers through social media. (Published April 2014) View Details
- 10 Jul 2014
- News
Birchbox Store Opens in NY
- 01 Mar 2023
- News
Elevator Pitch: Spread the Wealth
Illustration by Drue Wagner Illustration by Drue Wagner Sabine Tejerina (MBA 2009) Cofounder and COO, Upstreet Concept: Launched in 2020, Upstreet makes it easier and more economical for companies to reward employees and customers with shares to improve engagement and... View Details
- 01 Dec 2020
- News
Invest in the New Abnormal
- 23 Nov 2022
- News
The Sinister Logic of Hidden Online Fees
- 19 Jul 2017
- News
Is Gwyneth Paltrow’s pseudoscience winning?
- 27 Mar 2017
- News
How Companies Can Benefit More From Their Corporate Giving
- 25 Dec 2017
- News
Employers Are Looking for Job Candidates in the Wrong Places
- 01 Dec 2023
- News
Thinking Ahead
data, while still ensuring the integrity and accuracy of the model, is one of many paths Neel is pursuing: “This will continue to be a tricky area for companies that want to harness generative AI tools based on customer data,” he says.... View Details
- 18 Jul 2023
- News
The First Five Years: Brooke Biederman (MBA 2019)
real world events, on that end of the spectrum. Audiences exchange precious time off from long jobs to engage with entertainment. I feel the stories they turn to should inspire them, uplift them, and at least, do what the category name... View Details
Keywords: Robert Bochnak
- 20 Oct 2023
- News
Highlights from the Fall 2023 Alumni Board Meeting
a cost of customer acquisition that has more than doubled. In addition to managing those challenges, HBS Online is focused on staying engaged in the market, experimenting with emerging trends like AI, and... View Details
- 01 Jan 2007
- News
Jaime Augusto Zobel de Ayala, MBA 1987
allows its 600,000 resellers to sell their unused telecom minutes to smaller customers for a profit. "These kinds of entrepreneurial activities strengthen the social fabric by engaging people as equity... View Details
- 01 Jun 2023
- News
Curb Appeal
historically used tonnage per truck, per route, as its principal metric of success, TrashDash gathers data on everything from the nature of customer complaints to the number of hours that garbage sits on the curb. Tisch modeled the system... View Details