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Show Results For
- All HBS Web
(1,295)
- People (3)
- News (293)
- Research (226)
- Multimedia (18)
- Faculty Publications (325)
- 27 Jul 2008
- Conference Presentation
Curriculum 2.0
- Teaching Interest
MBA Required Curriculum Marketing
Marketing
The objectives of this course are to demonstrate the role of marketing in the company; to explore the relationship of marketing to other functions; and to show how effective marketing builds on a thorough understanding of buyer behavior to create... View Details
- May 2022 (Revised June 2022)
- Course Overview Note
Harvard Business School’s Required Curriculum
- 2014
- Tool
Girls Arise! Working Together for a Better Future: Negotiation Curriculum
- Article
How to Rewrite the Biz-school Curriculum
- Teaching Interest
MBA Elective Curriculum Business-to-Business Marketing
Business markets differ from consumer markets in important ways. Typically, the buying process is more complex, the buying units and purchase criteria differ, and marketing decisions are more closely interrelated with firm-wide strategic choices. In addition,... View Details
- Teaching Interest
Managing Service Operations - MBA Elective Curriculum
World-class service organizations deeply understand the needs and behaviors of their customers, and design, manage, and improve their operating models accordingly. This course investigates the distinct challenges inherent in leading service operations, which make up... View Details
- January 2015 (Revised January 2017)
- Case
Curriculum Associates: Turning the Page from Tradition to Innovation
- Teaching Interest
MBA Elective Curriculum Business Marketing and Sales
Business markets differ from consumer markets in important ways. Typically, the buying process is more complex, the buying units and purchase criteria differ, and marketing decisions are more closely interrelated with firm-wide strategic choices. In addition,... View Details
- Teaching Interest
Technology and Operations - MBA Required Curriculum
This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps them to understand the complex processes underlying the development and manufacture of products as... View Details
- Teaching Interest
Technology and Operations - MBA Required Curriculum
This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps them to understand the complex processes underlying the development and manufacture of... View Details
- Teaching Interest
Technology and Operations – MBA Required Curriculum
This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps them to understand the complex processes underlying the development and manufacture of products as... View Details
- Teaching Interest
Digital Innovation and Transformation – MBA Elective Curriculum
Digital Innovation and Transformation is designed to equip students to confidently help conceive, lead and execute digital innovation initiatives and develop new business models for existing and insurgent organizations. The basic premise of the course... View Details
- Teaching Interest
MBA Required Curriculum Leadership and Organizational Behavior (LEAD)
This course focuses on how managers become effective leaders by addressing the human side of enterprise.
The first modules examine teams, individuals, and networks in the context of:
- The determinants of group... View Details
- Teaching Interest
Technology and Operations Management - MBA Required Curriculum
This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps them to understand the complex processes underlying the development and manufacture of products as... View Details
- Teaching Interest
Technology and Operations Management - MBA Required Curriculum
This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its... View Details
- Teaching Interest
Technology and Operations Management - MBA Required Curriculum
This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's... View Details
- Teaching Interest
Technology and Operations Management - MBA Required Curriculum
This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps them to understand the complex processes underlying the development and manufacture of products as... View Details
- Teaching Interest
MBA Elective Curriculum Personal Selling and Sales Force Management
Personal selling is the primary (and sometimes the only) form of marketing activity for many firms, especially in a business-to-business context. The course focuses on the tactical component of managing a salesforce and on the strategic element of linking sales... View Details