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- November 2023 (Revised May 2024)
- Case
Kickstarter: Crowdfunding for the Arts
By: Rohit Deshpandé and Alexis Lefort
Kickstarter was a virtual crowdfunding platform and community that allowed creators of all kinds to raise funding for creative projects. The executive team was wrestling with a tension in its business model: the organization earned the majority of its revenue from... View Details
Keywords: Fundraising; Mission; Crowdfunding; Corporate Social Responsibility and Impact; Mission and Purpose; Philanthropy and Charitable Giving; Arts; Web Services Industry; United States
Deshpandé, Rohit, and Alexis Lefort. "Kickstarter: Crowdfunding for the Arts." Harvard Business School Case 524-016, November 2023. (Revised May 2024.)
- 2020
- Article
How Signal Intensity of Behavioral Orientations Affects Crowdfunding Performance: The Role of Entrepreneurial Orientation in Crowdfunding Business Ventures
By: Goran Calic and Anton Shevchenko
Backers assess a crowdfunding campaign description not merely for a project’s capacity to deliver a reward, but also for the manner in which that reward is delivered. Viewed through the lens of signalling theory, crowdfunding performance depends on the signals of... View Details
Keywords: Crowdfunding; Entrepreneurial Finance; Entrepreneurship; Consumer Behavior; Communication Strategy
Calic, Goran, and Anton Shevchenko. "How Signal Intensity of Behavioral Orientations Affects Crowdfunding Performance: The Role of Entrepreneurial Orientation in Crowdfunding Business Ventures." Journal of Business Research 115 (2020): 204–220.
- July 2016
- Article
Kicking Off Social Entrepreneurship: How A Sustainability Orientation Influences Crowdfunding Success
By: Goran Calic and Elaine Mosakowski
Research generally suggests that, relative to commercial entrepreneurs, social entrepreneurs stand at a disadvantage at acquiring resources through traditional financial institutions. Yet interest in social entrepreneurship appears to be at an all-time high. The... View Details
Keywords: Crowdfunding; Entrepreneurial Finance; Social Entrepreneurship; Capital; Environmental Sustainability
Calic, Goran, and Elaine Mosakowski. "Kicking Off Social Entrepreneurship: How A Sustainability Orientation Influences Crowdfunding Success." Journal of Management Studies 53, no. 5 (July 2016): 738–767.
- January 2023
- Article
The Dark Side of Machiavellian Rhetoric: Signaling in Reward-Based Crowdfunding Performance
By: Goran Calic, Rene Arseneault and Maryam Ghasemaghaei
In this study, we explore the impact of Machiavellian rhetoric on fundraising within the increasingly important context of online crowdfunding. The “all-or-nothing” funding model used by the world’s largest crowdfunding platform, Kickstarter, may be an attractive... View Details
Calic, Goran, Rene Arseneault, and Maryam Ghasemaghaei. "The Dark Side of Machiavellian Rhetoric: Signaling in Reward-Based Crowdfunding Performance." Journal of Business Ethics 182, no. 3 (January 2023): 875–896.
- 01 Mar 2014
- News
Innovation: Crowdfunding College Costs
Named godfather to his best friend's infant daughter in 2011, Marcos Cordero (MBA 2005) wanted to give something more meaningful and long-lasting than a stuffed animal or onesie. He investigated contributing to his goddaughter's college savings plan, but the paperwork... View Details
- March 2014 (Revised May 2016)
- Technical Note
Angel Investments in Europe and Recent Developments in Crowdfunding
By: Lynda Applegate, Vincent Dessain, Emilie Billaud and Daniela Beyersdorfer
This technical note provides information on the evolution and current state of angel investing in Europe. The note first describes the role and types of angel investors, focusing on their investment preferences and practices. It then details the new trends in the... View Details
Keywords: Angel Investors; Crowdfunding; Financing and Loans; Investment; Financial Services Industry; Europe
Applegate, Lynda, Vincent Dessain, Emilie Billaud, and Daniela Beyersdorfer. "Angel Investments in Europe and Recent Developments in Crowdfunding." Harvard Business School Technical Note 814-047, March 2014. (Revised May 2016.)
- 2015
- Working Paper
Crowdfunding as 'Donations': Theory & Evidence
By: Kevin J. Boudreau, Lars Bo Jeppesen, Toke Reichstein and Francesco Rullani
For a wide class of crowdfunding approaches, we argue that the reward structure (for funders) is closer to that of charitable donations to public goods than it is to traditional entrepreneurial finance. Many features of the design of crowdfunding platforms can... View Details
Keywords: Crowdfunding Platforms; Entrepreneurial Finance; Free-riding; Voluntary Contributions To Public Goods; Online Technology; Entrepreneurship; Social and Collaborative Networks; Finance; Philanthropy and Charitable Giving
Boudreau, Kevin J., Lars Bo Jeppesen, Toke Reichstein, and Francesco Rullani. "Crowdfunding as 'Donations': Theory & Evidence." Harvard Business School Working Paper, No. 16-038, September 2015.
- September 2020
- Article
How Multimedia Shape Crowdfunding Outcomes: The Overshadowing Effect of Images and Videos on Text in Campaign Information
By: J Yang, Y Li, Goran Calic and Anton Shevchenko
This study aims to explore the moderating effect of the number of images and videos on the relationship between text length in crowdfunding campaign descriptions and crowdfunding outcomes. We use data from 13,622 technology campaigns on the Kickstarter website to test... View Details
Keywords: Crowdfunding; Media; Cognition and Thinking; Performance Effectiveness; Entrepreneurial Finance
Yang, J., Y Li, Goran Calic, and Anton Shevchenko. "How Multimedia Shape Crowdfunding Outcomes: The Overshadowing Effect of Images and Videos on Text in Campaign Information." Journal of Business Research 117 (September 2020): 6–18.
- 01 Jul 2013
- News
Crowdfunding a Poor Investment?
- 01 Jul 2013
- Research & Ideas
Crowdfunding a Poor Investment?
for the Securities and Exchange Commission to pass rules that would allow for crowdfunding investment on a large scale. Already, companies have dipped their toes into crowdfunding through websites such as... View Details
- 25 Apr 2014
- News
Think globally, crowdfund locally
E ric Sonnier (MBA 2014) cofounded Local Lift (formerly Equity Endeavor) to help small businesses find the resources to make enhancements to their operations. The crowdfunding platform Sonnier launched with HBS classmate Broderick... View Details
- 06 May 2013
- News
Crowdfunding tries to grow up
- September 2021
- Case
Birchal: Equity Crowdfunding in Australia
By: Scott Duke Kominers and Alexandru Nichifor
Kominers, Scott Duke, and Alexandru Nichifor. "Birchal: Equity Crowdfunding in Australia." Harvard Business School Case 822-034, September 2021.
The push to legalize crowdfunding
Legislation in Congress could make it easier for everyday people to become investors in small companies. Harvard Business School’s Karim Lakhani and entrepreneur Slava Menn tell Kara why... View Details
- 24 Apr 2014
- News
Crowdfunding capital for small business
James ("Brad") McGee (MBA 1987) cofounded iCrowd to bring entrepreneurs together in online communities to network and to help provide the financial and commercial resources businesses need to thrive. He launched the crowdfunding website... View Details
- 07 May 2015
- News
How Crowdfunding Kickstarts the Arts
- 19 Mar 2012
- News
The push to legalize crowdfunding
- Article
Collection, Exploration and Analysis of Crowdfunding Social Networks
By: Miao Cheng, Anand Sriramulu, Sudarshan Muralidhar, Boon Thau Loo, Laura Huang and Po-Ling Loh
Crowdfunding is a recent financing phenomenon that is gaining wide popularity as a means for startups to raise seed funding for their companies. This paper presents our initial results at understanding this phenomenon using an exploratory data driven approach. We have... View Details
Cheng, Miao, Anand Sriramulu, Sudarshan Muralidhar, Boon Thau Loo, Laura Huang, and Po-Ling Loh. "Collection, Exploration and Analysis of Crowdfunding Social Networks." Proceedings of the International Workshop on Exploratory Search in Databases and the Web 3rd (2016): 25–30.