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- All HBS Web
(913)
- People (5)
- News (209)
- Research (332)
- Events (1)
- Multimedia (9)
- Faculty Publications (178)
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- March 2020
- Case
Forbidden City: Launching a Craft Beer in China
By: Christopher A. Bartlett and Carole Carlson
This case describes a difficult choice faced by Victor Wang, Managing Director of Singapore-based Eurasian Brewing Company (EBC), concerning the competing product launch plans of Le Jie, Vice President of EBC's China and East Asian operations, and Vivian Chin, EBC's... View Details
Keywords: Subsidiary Management; Craft Brewing; Strategy; Decision Making; Organizational Structure; Business Model; Growth and Development Strategy; Entrepreneurship; Management Style; Food and Beverage Industry; China; East Asia
Bartlett, Christopher A., and Carole Carlson. "Forbidden City: Launching a Craft Beer in China." Harvard Business School Brief Case 920-559, March 2020.
- April 2020 (Revised January 2021)
- Module Note
Crafting Strategy
This note provides an introduction to crafting strategy following an options-led approach. It provides an overview of scenario planning, and it prepares students to describe firm strategy with succinct strategy statements. The note also briefly outlines other... View Details
Keywords: Strategy Formulation; Options; Scenario Planning; Scenarios; Strategy Definition; Strategy; Strategic Planning
Casadesus-Masanell, Ramon, Ashish Nanda, and Jan Rivkin. "Crafting Strategy." Harvard Business School Module Note 720-407, April 2020. (Revised January 2021.)
- 2009
- Working Paper
Crafting Integrated Multichannel Retailing Strategies
Multichannel retailing is the set of activities involved in selling merchandise or services to consumers through more than one channel. Multichannel retailers dominate today's retail landscape. While there are many benefits of operating multiple channels, these... View Details
Keywords: Marketing Channels; Marketing Strategy; Distribution Channels; Sales; Integration; Retail Industry
Zhang, Jie, Paul Farris, John Irvin, Tarun Kushwaha, Thomas J. Steenburgh, and Barton Weitz. "Crafting Integrated Multichannel Retailing Strategies." Harvard Business School Working Paper, No. 09-125, April 2009. (Revised January 2010.)
- August 2018 (Revised July 2019)
- Case
Idle Hands Craft Ales
Gourville, John T. "Idle Hands Craft Ales." Harvard Business School Case 519-027, August 2018. (Revised July 2019.)
- May 2008
- Teaching Note
Crafting Business Models (TN)
Teaching Note for 808705 View Details
Keywords: Business Model
- 2008
- Chapter
Knowledge Work, Craft Work, and Calling
Social critics have often complained that industrial revolution management transfers control of a job away from workers, encourages human exploitation in pursuit of cost minimization, and alienates workers from their labor. But the arrangements of work that have been... View Details
Keywords: Organizational Change and Adaptation; Working Conditions; Production; Knowledge Use and Leverage; Management Practices and Processes; Employees
Austin, Robert D., and Lee Devin. "Knowledge Work, Craft Work, and Calling." In Global Neighbors: Christian Faith and Moral Obligation in Today's Economy, edited by Douglas A. Hicks and Mark Valeri. Grand Rapids, MI: Wm. B. Eerdmans, 2008.
- June 2000
- Teaching Note
Crafting E-Business Models: Facilitation Guide
- March 1999 (Revised November 2001)
- Case
Honda-Rover (A): Crafting an Alliance
By: Ashish Nanda, James K. Sebenius and Ron Fortgang
Faced with vexing financial challenges in 1993, British Aerospace (BAe) is determined to shed its loss-making automaker, Rover. It offers to sell its stake in Rover to Honda, Rover's partner since 1979, but Honda is reluctant to raise its stake in Rover. Meanwhile, BMW... View Details
Keywords: Business Exit or Shutdown; Joint Ventures; Alliances; Knowledge Sharing; Strategy; Contracts; Negotiation Process; Change Management; Negotiation Tactics; Cross-Cultural and Cross-Border Issues; Auto Industry; United Kingdom
Nanda, Ashish, James K. Sebenius, and Ron Fortgang. "Honda-Rover (A): Crafting an Alliance." Harvard Business School Case 899-223, March 1999. (Revised November 2001.)
- May 2018
- Article
The Changing Craft of Selling
By: Frank V. Cespedes and Tiffani Bova
This article draws on two surveys: one with more than 3,100 sales professionals about trends affecting the role(s) of sales in their companies, and the other with over 7,000 consumer and business buyers about their expectations when dealing with sales people. The... View Details
- December 2012 (Revised February 2014)
- Case
Crafting a Founder Agreement at HealthCraft
By: Noam Wasserman, Janet Kraus and Yael Braid
HealthCraft's three founders are about to craft their founding agreement and split the equity among themselves. Uncertainty lingers over each member's future contributions, though—how is the team to devise a durable and effective split? Ever since consultant Kevin... View Details
Wasserman, Noam, Janet Kraus, and Yael Braid. "Crafting a Founder Agreement at HealthCraft." Harvard Business School Case 813-101, December 2012. (Revised February 2014.)
- August 2021
- Technical Note
Brand You: Crafting Your Personal Brand
By: Jill Avery and Rachel Greenwald
Selling oneself is something that we have to do every day in both professional and personal settings. We face it when we apply for a job, advocate for a promotion or a raise, vie for a leadership position, attempt to land a new client, write a dating profile, or meet a... View Details
Keywords: Personal Brand; Brand Management; Marketing; Brands and Branding; Identity; Opportunities; Talent and Talent Management; Jobs and Positions; Strength and Weakness; Communication
Avery, Jill, and Rachel Greenwald. "Brand You: Crafting Your Personal Brand." Harvard Business School Technical Note 522-031, August 2021.
- August 2006
- Class Lecture
Crafting Business Strategy with Environmental Scanning
By: Bharat N. Anand
Anand, Bharat N. "Crafting Business Strategy with Environmental Scanning." Harvard Business School Class Lecture 707-420, August 2006.
- 2006
- Class Lecture
Crafting Business Strategy with Environment Scanning
By: Bharat N. Anand
Anand, Bharat N. "Crafting Business Strategy with Environment Scanning." Boston: Harvard Business School Publishing Class Lecture, 2006. Electronic. (Faculty Lecture: HBSP Product Number 9-828-2C.)
- May 1987 (Revised May 1991)
- Case
Crafted with Pride in U.S.A. Council
Greyser, Stephen A. "Crafted with Pride in U.S.A. Council." Harvard Business School Case 587-110, May 1987. (Revised May 1991.)
- 29 May 2009
- Working Paper Summaries
Crafting Integrated Multichannel Retailing Strategies
- 1991
- Book
The Craft of General Management
By: J. L. Bower
Keywords: Managerial Roles
Bower, J. L., ed. The Craft of General Management. Boston, MA: Harvard Business School Press, 1991.
- July 2022 (Revised August 2022)
- Case
Athletic Brewing Company: Crafting the U.S. Non-Alcoholic Beer Category
By: Ayelet Israeli and Anne V. Wilson
Athletic Brewing Company (“Athletic,” for short) was founded by Bill Shufelt and John Walker in 2017. In creating Athletic, Shufelt and Walker opened the first U.S. brewery and taproom fully devoted to the production of non-alcoholic (NA) craft beer. By 2021, Athletic... View Details
Keywords: Advertising; Brands and Branding; Product Development; Product Marketing; Product Positioning; Product Launch; Product Design; Product; Competition; Marketing; Entrepreneurship; Growth Management; Cultural Entrepreneurship; Culture; Food and Beverage Industry; United States
Israeli, Ayelet, and Anne V. Wilson. "Athletic Brewing Company: Crafting the U.S. Non-Alcoholic Beer Category." Harvard Business School Case 523-021, July 2022. (Revised August 2022.)
- March 2018
- Supplement
Irene Rosenfeld at Mondelez International: Crafting a Corporate Strategy video supplement
By: Raffaella Sadun
This video supplement is for use in class when teaching “Irene Rosenfeld at Mondelez International: Crafting a Corporate Strategy,” HBS No. 718-403. View Details
Keywords: Corporate Strategy
Sadun, Raffaella. "Irene Rosenfeld at Mondelez International: Crafting a Corporate Strategy video supplement." Harvard Business School Multimedia/Video Supplement 718-803, March 2018.
- December 2022
- Case
Signature Brands: Crafting Family Moments That Matter
By: Jose B. Alvarez and Annelena Lobb
Alvarez, Jose B., and Annelena Lobb. "Signature Brands: Crafting Family Moments That Matter." Harvard Business School Case 523-030, December 2022.
- June 2013 (Revised August 2013)
- Background Note
Crafting a Career Narrative for New Professionals
By: Heidi K. Gardner and Adam Zalisk
Description: This note suggests an approach for developing an effective "career narrative"—a tool for packaging and sharing a professional's past achievements, long-term goals, and forward-looking needs through a compelling story. It focuses mostly on the ways junior... View Details
Keywords: Personal Development and Career
Gardner, Heidi K., and Adam Zalisk. "Crafting a Career Narrative for New Professionals." Harvard Business School Background Note 413-122, June 2013. (Revised August 2013.)